Downloaded 12 times
Uploaded byBusiness Logic Systems Ltd
Veridian for Retailers
The document discusses how mobile virtual network operators (MVNOs) can provide innovative customer acquisition and loyalty strategies for retailers by offering mobile phone services under the retailer's own brand, using the existing retail distribution and customer data to improve targeted marketing campaigns and reward customer loyalty. An MVNO agreement with a mobile network operator could allow a retailer to launch its own mobile service at low investment and gain a new source of income without significant telecom expertise.
Veridian for Retailers
- 1. MVNO – Innovativecustomer acquisition and loyalty
- 2. Retail market overview Globalfinancial crisis – consumer behavior changing continuously The significant expansion of retail networks in the last years intensified the competition and placed increased pressure on retailers’ profitability Relative maturity of the market – certain retailers are still expanding The medium/long term forecasts for food, beverages and retail industries remain positive Increasing operational efficiency is a priority spreading over four major areas: supply chain management, product categories management, operations management and clear and innovative marketing policies
- 3. Retail market challenges Moredemanding customers in terms of the quality of shopping experience Services and products similar to the competition’s War of prices Marketing strategies/promotions similar to the competition’s Loyalty of existing customers – customers choose the supermarket depending on prices and free offers Monetising the visiting customers Highly irregular consumer behavior, triggering the implementation of an innovative and dynamic marketing strategy
- 4. About MVNO Provides mobilevoice and data services under its own brand Creates its own telecom products and services Defines the targeted market segments Develops marketing, acquisition, loyalty and retention campaigns Defines the sale and distribution strategy Subject to the business model applied, it may also hold various network elements
- 5. Retail customers =mobile phone users 110% penetration of mobile phones 48% subscriptions, 40% pre-paid, 12% both 1 user hold in average 1.23 SIM cards (15% have two cards) = essential communication mean For the customers of an MVNO hypermarket = essential communication mean = loyalty card at their preferred hypermarket
- 6. What does MVNOmean for a hypermarket? Dedicated communication channel with its own customers available anywhere/anytime More efficient promotion strategies and marketing campaigns Creating and launching promotions that include offers specific to certain customer segments, in real time Diversifying the product and service offer Rewarding customers with real value services (mobile phone minutes) Loyal customers over the long term
- 7. Why MVNO? new businessline generating income additional to the one resulted from the basic activity differentiation on the consumer market value added products and services high efficiency of the promotional messages sent by phone – more than 95% of customers have mobile phones successful business model on foreign markets
- 8. MVNO model andthe retailers Interactons/visits per year: Telecom: 12 (1 per month) Retailer: >100 (~2 per week) Retailers Brand extensions Post office Bank Media Sport Oil companies Social Media Brand/Retail MVNO Segments
- 9. Brand/retail MVNOs havea high customer acquisition capacity Mobile connections Successful Brand/Retail MVNOs MNOs 65M MNOs 91M MVNOs 11M MVNOs 3.9M Top Brand/Retail MVNOs 3m customers 3m customers 2m customers 0.2m customers 0.2m customers Country/ MVNO Customers Market share UK 3m 4% Italy 2m 2% France 2m 3% Malaysia 2m 5%
- 10. Using the existing distributionchannels Increased sales of specific products and services Service diversification and new income generation Customer loyalty/retention • Financial benefits resulted from the usage of the existing distribution network • Distribution channel maximization • Integration of loyalty programs, combining loyalty points with the telecom services used • Using mobile apps or portals as new sales channels • Opportunity to integrate with m-commerce platforms • Obtain detailed information on the customers’ profile allowing the launch of segment-specific marketing campaigns, with appealing and relevant rewards for the customers • Telecom services offered to the existing customer base • Opportunity to generate additional income by adding innovative, value-added services Retail benefits – innovative channel for customer acquisition and loyalty with minimum investments and quick profitability
- 11. Proposal - RetailMVNO Mobile telephony services and value added services dedicated to retail customers Content specific to the retail chain Loyalty points systems integrated with the existing systems Allocation of preference/golden numbers for VIP retail customers Usage and maximization of the retail chain’s brand – increase the perceived value of the retailer’s offer Business line/information on subscribers held 100% by the retail chain Business model that does not need significant investments and telecom expertise
- 12. MVNO services –unlimited options Voice services National/Roaming Call direct Free numbers Location based services SMS / MMS service Mobile Internet services National/roaming Per levels (Fair Usage) Support for EU regulations (bill shock, notifications) Interactive services Web Self care IVR (interactive voice platform) USSD/SMS Interactive services functionalities Account enquiry, balance, validity Top-up/payments Management of additional services Call, payment history Regulated services Sole register Number portability
- 13. Veridian products –dedicated to successful MVNO launches State of the art and complete technological platform allowing any type of company to launch mobile services under its own brand Agreement with Telekom Romania Mobile for mobile services. Unique interface for all technical and commercial aspects Full service cycle (business preparation, technical integration, market launch, business development) Strategic-financial advice and support for complying with the legislation applicable to telecom industry. Veridian Systems MVNO MVNO MVNO Mobile operator
- 14. Veridian services –for all the processes of virtual operators • in-house state-of-the-art and complete technological platformIT platform • Voce, Data, SMS mobile services • roaming servicesMobile services • management and maintenance of the technical platform and telecomunication infrastructure • permanent technical support provided by our own team of specialists Technical services • before and after launch advisory services • assistance in the relation with communication regulatorsAdvisory services
- 15.