Product Lean Startup Market Pitch
•Download as PPTX, PDF•
0 likes•57 views
The document provides tips for pitching a new product or business, including discussing the lean startup model, market size, product pricing, customer validation, and defining the product versus its value. It also discusses selling channels, revenue streams, the business model canvas, and types of innovations like resource-driven, offer-driven, customer-driven, and finance-driven. Additional tips suggest turning the pitch into a story, clearly explaining the product or service, its uniqueness, revenue model, and selling a vision.
Recommended
More Related Content
What's hot
Similar to Product Lean Startup Market Pitch
Similar to Product Lean Startup Market Pitch (20)
Recently uploaded
Recently uploaded (20)
Product Lean Startup Market Pitch
- 1. Some Tips
- 2. Discussion points Product Development : lean startup model Market Size and the targeted Market Your product Price is it considered as your selling point?? Customer Validation (get out of the building and meet your customers)and show the numbers within your pitch.
- 3. Product Vs. Value Definition (your Product Story) Company Product Definition Value Definition Missouri-Pacific Railroad We run a railroad. We are a people-and-goods mover. Xerox We make copying equipment. We help improve office productivity. Standard Oil We sell gasoline. We supply energy. Columbia Pictures We make movies. We market entertainment. Encyclopedia Britannica We sell encyclopedias. We distribute information. Carrier We make air conditioners and furnaces. We provide climate control in the home
- 11. Comments Producers lose control and face greater channel complexity as additional channel levels added. (Ex. Product Price control) Producers may lose high consumer interaction and feedback. Part of the consumer experience is not provided by the Main producer As an alternative : Franchise Concept Channel Conflicts (Vertical, Horizontal).
- 13. Revenue Streams
- 14. Revenue Streams Questions For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
- 15. Revenue Streams Ways Asset Sale books, music, consumer electronics Usage fee Telecom, hotels Subscription fees Gyms, magazines Lending/Renting/Leasing Zipcar.com car rent Licensing Software, patent Brokerage fees Brokers ,real estate agents and credit card Advertising media industry, Google
- 16. Business Model Canvas (The base of your pitch)
- 17. Resource-driven resource-driven innovations originate from an organization’s existing infrastructure or partnerships to expand or transform the business model. E.g. Amazon Web Services
- 18. Offer-driven offer-driven innovations create new value propositions that affect other business model building blocks. E.g. Facebook
- 19. Customer-driven Customer-driven innovations are based on customer needs, facilitated access, or increased convenience. Like all innovations emerging from a single epicenter, they affect other business model building blocks. E.g.: 23andMe personalized DNA testing to individual
- 20. Finance-driven Innovations driven by new revenue streams, pricing mechanisms, or reduced Cost structures that affect other business model building blocks. E.g.: Xerox $95 per month, with 2,000 copies, plus five cents per additional
- 21. Pitch Tips
- 22. Turn your pitch into a story. Explain exactly what your product or service is. Explain exactly what is unique about your product or service. Explain your revenue model Sell a vision.
- 23. Best Of Luck & Make us Proud