This document discusses how social media is increasingly being used in hiring and recruiting. 93% of employers survey said they look at candidates' social profiles. Recruiters have found social media profiles to contain illegal activities, discriminatory comments, obscenities, badmouthing past employers, and other red flags. Meanwhile, 70% of recruiters have hired an applicant based on their social presence. Some recruiters have selected candidates based on their creative social media presence that got their profile noticed. Gamification strategies like intern contests and challenges aligned with core competencies are being used to engage and motivate applicants.

2. Source: Jobvite 2013
employerssaytheyare
likelytolookata
candidate’ssocialprofile
93%
socialscreening

3. StudentswhomakeFacebook
confessionsaboutboozing
andbed-hoppinghave
beenwarneditcould
leavethem
unemployable.
~Schoolofficialsquotedin
LondonTelegraph
“
meanwhil! o" cam#u$...

4. Source: According to CareerBuilder survey of 2K HR
pros from across industries & company sizes
✕ illegalactivities
✕discriminatorycomments
✕obscenities,nudity
✕badmouthingemployer
digitaldirty
laundry
th! mo%& seriou$

5. NOMORERESUMES
“sendusevidenceof
yourwebpresence”
circa2012

6. ofrecruitershaveHIRED
anapplicantbasedontheir
socialpresence
Source: Cross-Tab survey of 1,000 HR professionals
"Online Reputation in a Connected World"
70%
socialhiring

8. puttheirhandsup
ha!" al#ea$y
" "

9. “Shegotherselfnoticed.Iwantedtotalktoher.”
~HRManager,EnergyBBDO
selectedfromamong1000applicationssubmittedfor16internships

10. “Itwaspickeduponsocial
mediabecauseshedid
somethingcreative”
~HRManager,EnergyBBDO

12. circa2011
leaderboards+crowdsourcing
encouragingcreativeapplications

13. gamification
recognitionleaderboards
levels& rewards&
know i% whe& w" se" i'...

14. core
competencies
alignedwith
challenges
setting u# intern

15. takeavirtualhotairballoon
aroundtheworldin80days
&completebusinesschallenges circa2013
aninternshipcontest/game:

17. businesschallenges
toencourage,inspire,andmotivate
applyinggamemechanics

18. engagement
thegoal:
sampleinterncontest

19. inno!ation
thegoal:
sampleinterncontest

20. mutual() beneficial
employer
candidate
i$eal():

21. theemployer
benefit$ for
◘innovativeideapitches
◘peer-endorsedcandidates
◘employerbrandrefresh

22. thecandidate
◘socialvisibility
◘peeraffirmation
◘creativeexpression
benefit$ for
+ intern*hi+ #ewa#d

23. enablecandidatestoshowyou,
(nottellyou)whytheyaddvalue.
intendedto
inter" conte$t$

24. #internswanted
“Themorelikesand
retweetsyouget,the
betteryourchances!”

25. appsreceived
for5positions
cam+aig& st#engt,: hig- socia. vi*i/ilit)
500+

26. achancetobea
WIIFY?
big deal

27. high-engagement
bydesign.
challenges
configuring intern

28. ✓highlycustomizable
✓feedbackloop
✓socialvisibility
gamification
checklist:
to 0ngag" & moti!at" stu$ent*

29. cam+aig& st#engt,: highl) cu*tom1za/le

30. socialCVapp
moreapplications
receivedYOY317%plusa279%trafficincreasetoHRsites

31. “Themorelikes
andretweetsyou
get,thebetteryour
chances!”
circa 2013

32. cam+aig& st#engt,: fee$back i& #ealtime

33. in$pi'e( by:
socialproofingtheCV
● self-expression ● affirmation ● publicity

34. views
shares
hi#e$.
crowdsourcedand

35. Inthesocialeconomy,
friends are cultural capital.
~NicoleEllison
JournalofComputer-MediatedCommunication
”th" sec#e% to gamificatio2...

37. © All Rights Reserved Sidneyeve Matrix 2014
Thankyou.