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Discovery and Solution
Providing answers and solutions to the
 question - “What are the barriers that
 prevent us from meeting new product
      development objectives?”

         © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009   1
Project Performance Barriers


• The most important aspect of improving
  projects is finding out “What” prevents
  activities from happening as expected.
  – Getting to root cause of any project barriers.
• There are both well known and unknown
  project execution barriers.
  – The well known barriers are typically high level and
    project related.
  – The unknown barriers are more subtle and typically
    related to individual team member needs.
     • Individual clarity lacking in objectives,
       deliverables or receivables.
 Freedom from      © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
   Surprises!
What is an unknown?

• Any activity to be competed that is not part of
  the general teams consciousness.
  – It is usually viewed as a “no-brainer” by the limited
    set of team members that are aware of it.
  – It may be a task that no one is aware of and it pops
    up in the 11th hour - the plan did not capture it.
  – Unknown activities quietly disrupt execution.
• Insufficient or improper information also falls
  into the unknown category.
  – Someone is not receiving what they need to be
    successful in the execution of their task.
  – The individuals “success factors” are not being
    addressed.
 Freedom from     © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
   Surprises!
Finding the the “What” and
                “Why” of project Barriers

• First step must always be identification of the
  barriers.
  – Everyone has their own ideas of where the barriers
    are. They are known to them and unknown to the
    larger team.
  – Unknown barriers must be bubbled up to the
    surface.
• This is an unbiased quest to find all of the
  items that team members believe are a barrier.
  – No judgments are to be made during this early
    stage.
  – Actual impact will be determined later.
 Freedom from      © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
   Surprises!
What Keeps Unknowns out of
                Sight?

• Engineers love to engineer. If something is not
  working well, any engineer will make if work
  for them - quietly.
  – Perception that it is just the way it is and nothing
    will ever change it.
  – The higher level implications to the project flow is
    rarely rationalized.
• Most unknowns are at the individual level, they
  are not considered a “team execution”
  problem.
• The environment may not facilitate a forum
  where the hidden barriers can become known.
 Freedom from     © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
   Surprises!
Enter: Formalized Discovery


• Key Objective - Identify all barriers to an ideal
  project flow.
  – Project Scope: Concept to revenue.
  – Discipline Scope: Everyone involved in New
    Product development.
• Confirms and validates the existence of the
  known barriers. Identify impact.
• Bubbles the unknowns up to the surface.
• Creates a non-threatening environment where
  everyone's perceptions of the barriers can be
  aired.
 Freedom from      © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
   Surprises!
The Discovery and Solution
                  Process

  Uncovering the Unknown &                                    Solutions for Identified
     Verifying the Known                                             Barriers



 Post        Discovery          Identify Real Barriers                  Solution
Mortems



    Interviews                                                                          Interviews
                       Small Group                        Small Group
  (one on One)                                                                        (one on One)

             Large Group                                         Steering Committee

   Freedom from      © Jeff Jorvig - Jorvig Consulting Inc.              June, 2009
     Surprises!
Discovery Discipline Scope

                                              Systems Eng
                   Customer
                                                              Packaging/Assembly

  Project Mgmnt

                                                                             Product Eng


       Marketing

                                                  Design                       Test Eng
Where are project
 barriers to be                                                              CAD
    found?
                                     Any Individual Team Interface
  Freedom from       © Jeff Jorvig - Jorvig Consulting Inc.     June, 2009
    Surprises!
Discovery Activity Scope
                                             CAE Development
           Silicon Characterization                                        Project Initiation & Planning

   Requirements Closure                                                                  Simulation
                                                                                         Verification

  Business Process                                                                              Architecture/
                                                                                                Partitioning

NPD Review Process                                                                              Feasibility


  Change Management
    (Feature Creep)                                                                         IP Reuse



             Documentation                                                     NPD/NPI Process
                                        NPD Flow                 Test/Validation
  Freedom from                        (Sequencing)
                        © Jeff Jorvig - Jorvig Consulting Inc.                     June, 2009
    Surprises!
Discovery Landscape


   Discovery Focus                                     Discovery Participants
• Capabilities                                        •    Designers
• Task requirements                                   •    Custom layout /P&R
  understanding                                       •    CAE/CAD
• Project communications                              •    Product Engineers
• Group/individual                                    •    Test Engineers
  expectations
                                                      •    Project Managers
• Task deliverables
                                                      •    Business Operations
• The project voice
                                                      •    Marketing
                                                      •    Verification Engineers
 Freedom from     © Jeff Jorvig - Jorvig Consulting Inc.            June, 2009
   Surprises!
Discovery and Solution -
                Enables Execution Excellence



   Stagnant               Awareness                          Excellence
(No Discovery)        (Project Discovery)                  (Full Discovery)


• Things are OK        • There are specific,                • There are both
  as they are            known barriers.                      known and
  now.                 • Addressing the                       unknown barriers.
• No need for            major project level                • Addressing all
  change.                issues.                              project level and
                                                              individual level
                                                              issues.
 Freedom from     © Jeff Jorvig - Jorvig Consulting Inc.      June, 2009
   Surprises!
Discovery & Solution Results
                   Everyone on the product development team
 Who and               will know and agree to what they are
   when            delivering, when it will be delivered, how it's
 typically         being delivered, who they are delivering it to
 done well
                   and where it's being delivered for every item
                              they are responsible for.
What, where
and how is
    the             Conversely, every member of the team will
 challenge          know and agree to what they are receiving,
   area.
Discovery &
                      when they will receive it, how it will be
  Solution          delivered to them, who is delivering it and
focuses on          where it will be delivered to them for every
 this area.
                            item they will be receiving.
    Freedom from       © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
      Surprises!
Want to Know More?


                                 Jeff Jorvig
                      (480) 895-0478, (877) 895-0478
                         jeff@jorvigconsulting.com
                         www.jorvigconsulting.com




                    Other Useful Information Resources:
Newsletter Signup: visitor.constantcontact.com/email.jsp?m=1100360207576
Discovery Case Study: www.jorvigconsulting.com/discovery_case_study.pdf
         Newsletter Archives: www.jorvigconsulting.com/news.html
           White Papers: www.jorvigconsulting.com/papers.html
           NPD Execution Excellence blog: iccoach.blogspot.com
 Design Management Downloads: www.jorvigconsulting.com/purchase.html


Freedom from       © Jeff Jorvig - Jorvig Consulting Inc.   June, 2009
  Surprises!

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Removing the Systemic Project Barriers

  • 1. Discovery and Solution Providing answers and solutions to the question - “What are the barriers that prevent us from meeting new product development objectives?” © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 1
  • 2. Project Performance Barriers • The most important aspect of improving projects is finding out “What” prevents activities from happening as expected. – Getting to root cause of any project barriers. • There are both well known and unknown project execution barriers. – The well known barriers are typically high level and project related. – The unknown barriers are more subtle and typically related to individual team member needs. • Individual clarity lacking in objectives, deliverables or receivables. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 3. What is an unknown? • Any activity to be competed that is not part of the general teams consciousness. – It is usually viewed as a “no-brainer” by the limited set of team members that are aware of it. – It may be a task that no one is aware of and it pops up in the 11th hour - the plan did not capture it. – Unknown activities quietly disrupt execution. • Insufficient or improper information also falls into the unknown category. – Someone is not receiving what they need to be successful in the execution of their task. – The individuals “success factors” are not being addressed. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 4. Finding the the “What” and “Why” of project Barriers • First step must always be identification of the barriers. – Everyone has their own ideas of where the barriers are. They are known to them and unknown to the larger team. – Unknown barriers must be bubbled up to the surface. • This is an unbiased quest to find all of the items that team members believe are a barrier. – No judgments are to be made during this early stage. – Actual impact will be determined later. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 5. What Keeps Unknowns out of Sight? • Engineers love to engineer. If something is not working well, any engineer will make if work for them - quietly. – Perception that it is just the way it is and nothing will ever change it. – The higher level implications to the project flow is rarely rationalized. • Most unknowns are at the individual level, they are not considered a “team execution” problem. • The environment may not facilitate a forum where the hidden barriers can become known. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 6. Enter: Formalized Discovery • Key Objective - Identify all barriers to an ideal project flow. – Project Scope: Concept to revenue. – Discipline Scope: Everyone involved in New Product development. • Confirms and validates the existence of the known barriers. Identify impact. • Bubbles the unknowns up to the surface. • Creates a non-threatening environment where everyone's perceptions of the barriers can be aired. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 7. The Discovery and Solution Process Uncovering the Unknown & Solutions for Identified Verifying the Known Barriers Post Discovery Identify Real Barriers Solution Mortems Interviews Interviews Small Group Small Group (one on One) (one on One) Large Group Steering Committee Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 8. Discovery Discipline Scope Systems Eng Customer Packaging/Assembly Project Mgmnt Product Eng Marketing Design Test Eng Where are project barriers to be CAD found? Any Individual Team Interface Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 9. Discovery Activity Scope CAE Development Silicon Characterization Project Initiation & Planning Requirements Closure Simulation Verification Business Process Architecture/ Partitioning NPD Review Process Feasibility Change Management (Feature Creep) IP Reuse Documentation NPD/NPI Process NPD Flow Test/Validation Freedom from (Sequencing) © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 10. Discovery Landscape Discovery Focus Discovery Participants • Capabilities • Designers • Task requirements • Custom layout /P&R understanding • CAE/CAD • Project communications • Product Engineers • Group/individual • Test Engineers expectations • Project Managers • Task deliverables • Business Operations • The project voice • Marketing • Verification Engineers Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 11. Discovery and Solution - Enables Execution Excellence Stagnant Awareness Excellence (No Discovery) (Project Discovery) (Full Discovery) • Things are OK • There are specific, • There are both as they are known barriers. known and now. • Addressing the unknown barriers. • No need for major project level • Addressing all change. issues. project level and individual level issues. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 12. Discovery & Solution Results Everyone on the product development team Who and will know and agree to what they are when delivering, when it will be delivered, how it's typically being delivered, who they are delivering it to done well and where it's being delivered for every item they are responsible for. What, where and how is the Conversely, every member of the team will challenge know and agree to what they are receiving, area. Discovery & when they will receive it, how it will be Solution delivered to them, who is delivering it and focuses on where it will be delivered to them for every this area. item they will be receiving. Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!
  • 13. Want to Know More? Jeff Jorvig (480) 895-0478, (877) 895-0478 jeff@jorvigconsulting.com www.jorvigconsulting.com Other Useful Information Resources: Newsletter Signup: visitor.constantcontact.com/email.jsp?m=1100360207576 Discovery Case Study: www.jorvigconsulting.com/discovery_case_study.pdf Newsletter Archives: www.jorvigconsulting.com/news.html White Papers: www.jorvigconsulting.com/papers.html NPD Execution Excellence blog: iccoach.blogspot.com Design Management Downloads: www.jorvigconsulting.com/purchase.html Freedom from © Jeff Jorvig - Jorvig Consulting Inc. June, 2009 Surprises!