Text message marketing is an effective advertising strategy that allows businesses to reach customers directly on their mobile devices, offering a high return on investment with relatively low costs. The document highlights how small businesses can leverage text marketing to compete with larger corporations and boost sales through targeted, opted-in communications. It provides insights into the mechanics of text marketing, the benefits of customer engagement, and calls on businesses to adopt this modern communication method for enhanced marketing results.

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What Does that Mean
for You, the Business Owner?
Your customers are on their mobile devices every day, all day. Newspapers
are in decline, radio stations are hurting, direct mail doesn’t produce a large
return, and Yellow pages are almost extinct. You need to advertise to your
Mobile text message marketing has arrived for the customers where they are, at that moment, directly and instantly. Text marketing
allows this and will also produce almost instant sales.
small business owner and is growing faster than any other
Large corporations have had access to text or sms marketing as it is also know
advertising medium. Your customers now use their mobile
for a few years now. These large corporations have shifted their advertising
phone for text messaging more than voice and internet access focus from traditional media and according to the Mobile Marketing
combined. In the U.S. there are now over 276 million wireless Association, by 2011 more than half of all national brands will spend between
5% and 25% of their marketing budget on mobile. At this time over 40%
subscribers which is 89% of the total U.S. population. Cell
of global brands have already begun text message marketing campaigns.
phone usage has surpassed home phone usage along
with the addition of 135.2 billion text messages being sent Instead of just surviving with national chains in your
every month. In 2010, the number of text messages sent market, you can now take them head on by leveling
in the U.S. could reach 160 trillion. the playing field.
Thankfully you don’t have to spend 5% to 25% of your marketing budget
on mobile marketing. Text marketing was previously only available to large
companies due to the cost, dedicated short code numbers needed and the
necessity to have their campaigns fully managed. Now, with text message
marketing companies such as Moto Message, if your small business does
$10,000 a week in sales, your total advertising percentage versus gross
sales will be only .006%!

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“What Exactly is
Text Message Marketing?”
Text marketing is clearly the most affordable advertising available today Text message marketing is a way to communicate on your mobile phone by sending
as well. No other form of marketing can compete with the price and return on and receiving plain text messages. Other terms for text messaging include SMS (which
investment text marketing provides. stands for Short Message Service), texting, mobile messaging, wireless messaging,
and short mail.
“ A small local pizza shop was slowly losing sales to
2 national chains within 2 blocks of his restaurant.
With text message marketing he offered a free
SMS or text messaging is a text-only message delivery system on mobile phone
networks. As a compliment to voice calls, text messages travel through the wireless
service provider’s network, routed and delivered much like a voice call. The
appetizer with large pizza purchase to every
messaging server for SMS or text messaging routes all messages to the appropriate
person who signed up to his VIP mobile pizza list.
mobile phone or application based on the number in the destination address.
Within one week he had over 700 subscribers.
The next week while continuing to sign up more A short code is a number to which an SMS or text message can be sent. A short
customers he blasted out another exclusive offer code is fewer digits than a 10-digit telephone number. At Moto Message our short
and sales were up 25% from the previous week. code is 83936. Your customers will text a keyword that you choose to 83936 to
Now he is focusing exclusively on text marketing, subscribe to your campaigns.
has slashed his marketing expenditures and his Over 95% of phones are able to receive and send text messages. Most customers
”
profit margin is growing by the week. have unlimited text plans and will not have to pay to opt-in to your list or receive
offers from you.

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“Won’t My Customers
Mobile Call to Action: See this as Spam?”
When you sign up for a text marketing service, you will select a keyword No, in fact text message marketing is only delivered to customers that have
that will represent each campaign. A business may choose their name opted-in and requested the ads from you. You are not marketing to thousands,
or other identifying factor. They will then invite customers to text the hoping a few take advantage of your special or offer. With text marketing, you are
keyword to the short code and they are now subscribed to your list. You marketing to those people who want to buy from your business, have a positive
can send an immediate offer back to the customer all done by the online impression of your business, and want to receive offers from you again and again.
text marketing system. Once you set up your campaign the first time, We all know that marketing to your existing customer base is the easiest, most
and it only takes minutes, text marketing is basically hands off for you, cost effective and produces the highest ROI.
the business owner.
When your customer opts-In:
You can and should incorporate the mobile call to action into your other What Your Customers will See:
• You have a person that is highly likely to make
forms of advertising. Incorporating short codes into traditional advertising
purchases from you. Text PIZZA to 83936
such as direct mail, newspaper, door hangers, flyers, in-store coupons
• They have told you they want to receive Text RETAIL to 83936
and promotions, radio and TV has proved to be a highly effective and
offers from you. Text BAR to 83936
seamless solution. If you combine your mobile marketing with your
traditional advertising you will be able to track all forms of advertising, • They will read your message when sent to Text SALON to 83936
increase response rates, customer appeal, build a larger database of them, anytime, anyplace with 95% read rates.
customers and increase overall marketing ROI. • You can send highly targeted special offers and promotions
that will result in sales.
• You can schedule your message ahead of time or quickly fix
unforeseen slow business days.
• Your customers will never feel that it is spam or they are being forced
to receive your material because you allow them to opt-out at any time.

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“ If you follow what Moto Message shows you in the
30 day action guide, there really is no way not to
make more sales. Customers love that the mobile
Casinos are one industry that have known this for years and work very hard at
keeping their current customer base. Casinos use the Pareto Principle which
in marketing terms means 80% of your sales will come from 20% of your
coupons are on their cell phone and that they always customers. All casinos use this principle with the Players Club. Casinos ask
have access to them. This will increase customer players to sign up for their marketing database in exchange for a special
frequency. In no other marketing do customers offer, discount or coupon.
actually give you permission to send them messages
This is the same principal as building your text message marketing list. You will
at any time because they want to spend money
ask your customers to sign up for your list in exchange for a special offer or
”
with you!
discount. These customers have a positive impression of your business, and
are most likely to spend money with you again.
While similar customer identification
Using Text strategies have since been adopted
by most other business sectors, until
Marketing to Build Your now, email and direct mail were the only
channels capable of leveraging these
Customer Database: rich databases for targeted
communications. With e-mail read
Marketing to those customers who want to buy from you and probably already rates for marketers down to 5% and
have is the most cost effective and produces the highest return on investment the high-costs and long lead times
versus any other form of advertising. The cost to gain a new customer, no matter associated with direct mail, not to
the market you are in is high versus the cost of keeping an existing customer. mention a 2% return rate, marketers
Business owners need to examine the life-time value of a customer and work need a more efficient and effective
to expand this time frame. channel to identify, attract, and reward
their most valued customers.

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By using Moto Message you are able to use text-2-offer keywords that enable Make Traditional
you to schedule time-sensitive alerts that can contain VIP offers and rewards, Advertising
exclusive invitations, inventory arrivals, or mobile coupons, all designed to
Obsolete with
bring business in your doors immediately.
Text Marketing
Text Message Marketing averages a 20% redemption rate based on the
80/20 rule. Marketing to your best customers, giving them special offers,
and your customers will reward you with their business.
“How Easy is
Text Message Marketing
Text Marketing vs.
to Implement and Run?”
Traditional Advertising:
If you can use email, then you can start your own text message marketing
Text marketing is capable to deliver profound results in terms of response campaign very easily. Moto Message has an extremely user friendly interface.
rate and database generation, far superior to the traditional forms of advertising. There is no software to buy or anything to install on your own computer.
Short codes provide an effective way to build and develop awareness, generate Simply login to your Moto Message account from our website just like you
and qualify leads, acquire new customers and further strengthen relations with would for your email. From there you will see your keywords and be able
their existing core base. to manage your campaigns.
There are 6 campaign types to choose from, most business owners begin
Companies across numerous industries such as retail, restaurants, pizza, auto
with and run weekly our TEXT-2-OFFER option where a customer signs up
repair, politics, bars, clubs, and sport teams are embracing text marketing to
for your list by texting the keyword you selected to our short code and then
build new levels of customer interaction and participation.
receives a special offer in return directly to their cell phone. This can be set
up in under 5 minutes and requires no upkeep or monitoring from you.

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Then you will choose to “blast” this keyword campaign list once a week with
a VIP offer, special invite, coupon or offer. You can schedule the blast to take
place at any time in advance so you need not have 24/7 access to a computer.
Inside the members area of Moto Message there are video tutorials which show
you exactly what to do each step of the way, a 30 day quick start guide, various
small business reports to help you on all aspects of your business and case
studies and suggested campaigns for all business market categories.
You can also call or email us at any time for help. We do not charge for these
consultations and if you ever find yourself away from the computer and need
a message sent, give us a call and we will be happy to do it for you.
Not All Text Message
Marketing is Created Equal
A main question we get from prospective customers is how other text marketing
companies can offer “unlimited” text message services for such low monthly
fees. To understand this you need a little background on the two types available
today. SMS marketing uses short codes and is regulated by cell phone carriers.
Companies must submit an application and it takes months for approval from
each carrier. Companies that use SMS marketing comply with all Mobile
Marketing Association regulations and bylaws.

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Companies who are able to offer unlimited text marketing for such low prices Even if the service provider claims to use Short Codes, many of these systems
are using a loop hole left open by cell phone carriers when they first started simply use a Short Code to handle the initial ‘Opt-in’ requirement then
business. Text message marketing using this gateway is called SMPT. SMTP continue to send free messages via SMTP.
uses the email gateway attached to each cell phone number with the wireless
Because these text messages are routed through email servers, recipients
carrier as the domain name to send messages. To carry this out, these systems
cannot ‘reply’ to these text message and therefore have no way to ‘Opt-out’.
generate e-mails to mobile phone numbers with the wireless carrier as domain
name. The carriers then convert the email into a text message. For example: This is not allowed by cell phone carriers and messages sent this way are often
6075551234@cingularwireless.com. This practice is not only forbidden blocked and the success rate of messages sent is only around 50% and it can
for ‘1-to-Many’ applications by the wireless carriers, but if done without an take hours for your message to reach your subscriber. Obviously marketing
expressed ‘Opt-in’, a user, you the business owner, can be fined $11,000 per this way is not effective and while there is not much regulation in place yet,
message under the FTC’s highly publicized CAN-SPAM Act. cell phone carriers actively work every day to close this loop hole down.
The Mobile Marketing Association and we at Moto Message believe that these
types of unlimited services will be obsolete in the near future. Businesses that
have spent months or years building up their subscriber list would see it
disappear overnight and would have to start over from scratch again.
To send legitimate, ‘1-to-Many’ SMS in the United States, the FTC, CTIA,
and ALL wireless carriers require that you use a Short Code – for not only
the Opt-In’ and ‘Opt-out’ process, but also for every single message sent
to subscribers who have opted into your marketing campaign or alert
service. Moto Message is among a handful of companies who bring this
reliable SMS marketing capability directly to the independent
business owner.

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Thank You for Taking
the Time to Download Do you have more questions?
& Read this Text Message
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help grow your business?
Marketing Report. •
•
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Do you spend too much on advertising and marketing now that
doesn’t bring you real results?
Call Us: (866) 264-8159 to discuss how we can help you grow your business.
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campaign, visit www.MotoMessage.com to get started.
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