We returned to the 99U Conference this year and captured the key insights of innovation and creativity thought leaders. In this presentation are the sketchnotes of 18 of this year's 99U talks by Brene Brown, Sebastian Thrun, A.J. Jacobs, Cal Newport, Joe Gebbia, Ramit Sethi, Gretchen Rubin, Josh Reich and many more.

2. Each year, the 99U Conference brings
together some of the brightest, most creative
minds in business and the arts.They gather to
share inspiration and best practices for making
creative ideas happen.
This year, ImageThink captured the key insights
from speakers ranging from the Happiness
Project’s Gretchen Rubin, to Sebastian Thrun, the
founder of Google X in this collection of colorful
visual notes.
We hope they inspire you!

3. Tina Seelig is the executive director for the
Stanford TechnologyVentures Program, the
director of the National Center for Engineering
Pathways to Innovation (Epicenter) and the
author of inGenius:A Crash Course on Creativity.
Ask creative questions to
get creative answers.

5. Brené Brown, vulnerability researcher and
author of Daring Greatly.
Design is a function
of connection.

7. Tony Schwartz is Founder and CEO of The
Energy Project, a company that helps individuals
and organizations fuel energy, engagement, focus
and productivity by harnessing the science of
high performance.
Creativity fuels evolution.

9. Josh Reich is CEO & Co-Founder, Simple, for-
merly BankSimple, a company that is working to
radically redesign banking by using modern tech-
nology to help people worry less about money.
Design is everyone.

11. Joshua Davis is a NewYork based artist, de-
signer, and technologist producing both public
and private work for companies, collectors, and
institutions. Currently residing at Code and The-
ory as creative director of physical installations.
Never let your success get in
the way of your creativity.

13. Leah Busque is the Founder & CEO of
TaskRabbit. A vision for revolutionizing the way
people work led Leah Busque to pioneer the
concept of “service networking.” Her passion
for product innovation and devotion to user
experience have propelled TaskRabbit into a
leading role in the collaborative consumption
movement.
Love what you do.

15. Nikhil Arora is the co-founder of Back to
the Roots, an urban mushroom farm in Oakland,
California. He and co-founder AlejandroVelez
created the company during their senior year
at the University of California, Berkeley from a
belief that business can be used for good. The
company has grown from a handful of employ-
ees to 31 employees, and was honored in Fall
2012 with an Empact100 award from the White
House, recognizing Back to the Roots as one of
the top 100 entrepreneurial companies in the
US.
Never slow down.

17. Ramit Sethi is is the author of the NewYork
Times bestseller,“I Will TeachYou To Be Rich”
and writes for over 450,000 monthly readers on
his website, where he covers psychology,
personal finance, and careers.
Understand what people
really want.

19. Scott Belsky is is Adobe’sVice President of
Community and Head of Behance, the leading
online platform for creatives to showcase and
discover creative work. He believes that the
greatest breakthroughs across all industries are
a result of creative people and teams that are
especially productive.As such, Scott has commit-
ted his professional life to help organize creative
individuals, teams, and networks.
Creativity x Organization =
Impact

21. Sebastian Thrun From the Google Self
Driving Car to Google Glass to the education
start-up Udacity, Sebastian Thrun has led re-
markable teams in the creation of products that
will truly change the way the world works in the
future.At the 2013 99U Conference,Thrun re-
ceived the prestigious ALVA Award.
Make up the road as you go.

23. Cal Newport is an author and a professor
computer science at Georgetown University. His
writing focuses on unconventional advice for life
in school and after graduation. His most recent
book,“So Good They Can’t IgnoreYou,” argues
that “follow your passion” is bad advice. New-
port’s writing and ideas regularly appear in ma-
jor publications, including the NewYork Times,
Wall Street Journal,Washington Post, NewYork
Post, and Inc. Magazine.
Go deep.

25. Gretchen Rubin is the author of the block-
buster NewYork Times bestsellers,“Happier at
Home” and “The Happiness Project”--accounts
of her experiences test-driving the wisdom of
the ages, current scientific studies, and lessons
from popular culture about how to be happier.
Know yourself and be
happier.

27. A.J. Jacobs is the author of four NewYork
Times bestsellers, including “TheYear of Liv-
ing Biblically” (about his quest to follow every
rule of the Bible as literally as possible);“The
Know-It-All” (which chronicles the year he
spent reading all 33 volumes of the Encyclopedia
Britannica); and “Drop Dead Healthy” (about his
attempt to become the healthiest person alive).
Re-frame bureaucracy as
part of the creative process.

29. Jane ni Dhulchaointigh is is the Irish
inventor of sugru, an innovative product that has
been called ‘the best invention since sellotape’
and that’s getting DIYers, gadget lovers and
outdoors enthusiasts around the world very
excited.
All the beauty happens in
the process.

31. Hosain Rahman is the CEO and founder of
Jawbone, a groundbreaking developer of popular
products and services for the mobile lifestyle.
Hosain is passionate about bringing innovative,
intuitive, and elegantly designed products to
market that let consumers get the most out of
their mobile experience. Jawbone is one of the
largest venture capital-backed consumer
electronics companies in the world.
This is a journey.

33. Joe Gebbia is the Co-founder & Chief
Product Officer at Airbnb. He is dedicated to
creating an inspiring and effortless user
experience through sharp, intuitive design, and
crafts the product roadmap to make it so. Joe
values products that simplify life and have a
positive impact on the environment, and ensures
that the company adheres to these tenets.
Go meet the people.

35. Michael Wolff is is Designer & Creative
Advisor at Michael Wolff and Company and
a founder of Wolff Olins - among the world’s
most iconic design companies.Amongst his re-
cent clients are The Ministry of Sound and The
UK Government’s Technology Strategy Board in
the UK, Citigroup in the US, and a Bank called
Pyjom - “Let’s go” - in Russia.
People will never forget how
you made them feel.

37. Jeff Sheng is is a photographer, artist and
sociologist, whose artwork has been interna-
tionally exhibited. Sheng first became known for
his photographic series “Fearless,” a project on
“out” lesbian, gay, bisexual and transgender ath-
letes on high school and college sports teams,
and since 2003, has photographed and inter-
viewed over 150 individuals for this series.
Ben Shaffer is Benjamin Shaffer is a designer/
innovator who lives and works in Portland.As
the designer and creative lead of Nike Flyknit he
is orchestrating the growth of a new paradigm
shift in footwear manufacturing that was intro-
duced in the 2012 Olympics on the feet of the
some of the world’s fastest athletes.
We are instigators,
not innovators.

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