2. Steven Paul Jobs (February 24, 1955 –
October 5, 2011) was an American
entrepreneur and business magnate. He
was the chairman, chief executive
officer (CEO), and a co-founder of Apple
Inc.
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5. HAVE A STRONG SENSE OF PURPOSE
“Do you want to sell sugar water for the rest
of your life, or do you want to come with me
and change the world?”
Think products, not profits.
Jobs was about making products that were beautiful,
engaging, and helpful. By focusing on those objectives, he
knew it would satisfy customers. Once they were happy, then
the profits would follow.
6. Build relationships in person.
Despite being in technology, Jobs believed that face-to-
face meetings were better for business, including
those with potential customers and employees.
Don't be a right- or left-brain thinker, because
it's better to be both.
A lot of people in the tech world think a technology-
based business only runs from left-brain (analytical
and critical) thinking.
Jobs loved art and music, often calling on his right
brain to address problems.
It was this connection to the humanities that added
the beauty to his Apple products and created that
emotional connection
7. Consider Failure as a Learning Opportunity
Quality Over Quantity
“Design is not just what it looks like
and feels like. Design is how it works.”
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