1. I nternet blogs as a tourism marketing medium: A case study Presenter: Han-Ming Jeffrey Chen Instructor: Dr. Pi-Ying Teresa Hsu Date: Oct. 27, 2008

2. Lin, Y.S., & Huang, J. Y. (2006). Internet blogs as a tourism marketing medium: A case study. Journal of business research , 59, 1201-1205.

5. Justin’s Blog

10. AIDA model A ttention I nterest D esire A ction

11. Method classified by AIDA in the field of consumer behavior Data analysis 301 messages Quantity of the collection from July 1st to November 2nd in 2003 Period from the message board of Justin's website Data collection

17. My research Reference materials: Bed & Breakfast (B&B) blog Quantitative (questionnaires) Method those who habitually surf the blogs Objective The blog marketing: from the consumers’ points of view Topic

18. Thanks for your attention!