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9722620鍾政君 Stan
1.
Instructor: Dr. Pi-Ying
Teresa Hsu Presenter: Stan Chung Date: Dec. 29, 2008
2.
3.
4.
5.
6.
7.
8.
Word-of-Mouth Communications Might
have both positive and negative WOM Helps consumers making decision Much more persuasive than printed advertising Exchange of thoughts or ideas about products among two or more individuals.
9.
Lasting longer time
No geographic restriction Anonymity Characteristics
10.
11.
12.
13.
Questionnaire design Retrieve
Questionnaire & analysis Spread questionnaire Results Pretest
14.
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