Workshop with Triplelift: Header Bidding battle scars and how to avoid them , Hot Topic: Header Bidding, Feb 2017

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The document discusses header bidding battle scars and how to avoid them. It introduces a new product called Apex that manages native template auctions exclusively for native formats using a first-price auction system. Apex aims to help publishers avoid the problems that can occur with header bidding setups like complex implementations and inefficient clearing processes.

Marketing

ERIK REQUIDAN
VP of Sales & Programmatic Strategy
Intermarkets
@requidan
MICHAEL LEHMAN
VP, Publisher Partnerships
TripleLift
@mlehman57
Header Bidding Battle Scars
& How to Avoid Them

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