This document outlines 9 ways to ruin an open innovation challenge. It discusses common pitfalls such as launching a challenge without clear objectives, figuring out rules as you go, not properly recruiting participants, setting high barriers to entry, and keeping intellectual property rights to yourself. It provides tips to avoid these issues such as being transparent about rules and IP from the start, lowering barriers, and recruiting widely. The presentation encourages being open, organized, and generous to run a successful open innovation challenge.

1. 9 ways to ruin
your open innovation
challenge
presented by
CSW Global 2019

2. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Aurelie Wen
Managing Partner
Agorize
600 challenges for 250 companies
5 million innovators
185 countries
Hi!

3. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
9 ways to ruin
your open innovation
challenge

4. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
We’ve all been there.
What’s the fun in making no
mistakes? :)
Disclaimer

5. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#1
Launching a challenge
for the sake of it

6. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#1 Launching a challenge for the sake of it
Ask yourselves:
• Objectives?
• Target audience?
• Problem(s) to solve?
• Technologie(s) involved?

7. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#2
Figuring out the rules
as you go

8. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#2 Figuring out the rules as you go
Be transparent about:
• Expected deliverables
• Judging criteria
• Timeline
• Intellectual property

9. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#3
Going easy when recruiting
participants

10. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#3 Going easy when recruiting participants
It takes a village
• Emailing, cold calling
• Partnerships universities, incubators, associations
• Social media, ads, PR
• Live presentations and workshops

11. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#4
Setting high barriers to entry

12. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#4 Setting high barriers to entry
Less is more
• Open to all kinds of profiles
• Broad geographical scope
• Gradually increase complexity of
deliverables

13. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#5
Keeping the IP
to yourselves

14. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#5 Keeping the IP to yourselves
Know your options:
• IP kept by participants
• IP shared with sponsor
• Exclusive purchase of rights by sponsor
• The exception of internal challenges

15. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#6
Picking the wrong
judges and mentors

16. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#6 Picking the wrong judges and mentors
Balance of profiles is key
• Dreamers
• Realists
• Analysts

17. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#7
Making it all about competition

18. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#7 Making it all about competition
What participants look for:
• Opportunity to grow
• Meet inspiring people
• Solve issues, change the world
• Be rewarded

19. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#8
Offering unfit prizes

20. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#8 Offering unfit prizes
Prizes impact the number & type of
participants
• Min. $10k for first prize
• Perks: experience, devices, recognition
• Job/partnership opportunities

21. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#9
Neglecting the timing

22. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#9 Neglecting the timing
• ~4 weeks of preparation
• ~8 weeks of promotion
• Prime launch times: January / September
• Avoid Summer for launch or finales

23. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Be open
topic, participants, scope
Be organized
4 weeks to prepare, 8 weeks to promote
Be generous
judges, mentors, prizes, learning XP
To sum up

24. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
★ Bonus ★

25. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Check-lists
Hundreds of tips
Real use cases
eBook

26. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
1.
TARGETS
 Students
 Coders
 Startups
 Your
employees
 Public
 Other
2.
JURY, MENTORS
 Your Employees
 Executives
 Experts
 Consultants
 Entrepreneurs
 Public
 Other
3.
DELIVERABLES
 Ideas, Concepts
 Usage Scenarios
 Prototypes
 Applications
 Proof of Concept
 Turnkey offers
 Other
4.
PARTNERS
 Universities
 Incubators
 Accelerators
 Tech companies
 Consulting firms
 Institutions
 Other
5.
FORMAT
 Demo Day
 24h Hackathon
 48h Hackathon
 Online Hackathon
 Online-to-Offline
Hackathon
 Other
Cheat-sheet to build your challenge

27. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
FIND
SUPPORT
IDENTIFY
DECISION-MAKERS
PRESENT
A SOLID BRIEF
BE CONVINCED
& CONVINCING
THINK ABOUT THE
AFTER-CHALLENGE
Convince your stakeholders

28. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Aurelie Wen
Managing Partner
aurelie@agorize.com
Thank you!

29. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
What is

30. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
… by providing
PLATFORM COMMUNITIES SUPPORT
+ +
Agorize is the leading platform for
open innovation challenges.
We connect organizations with a global
community of 5 million innovators.
Because the best ideas can come from
anywhere.

31. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Today, Agorize is:
8 YEARS OF HISTORY
100 EMPLOYEES
250 CLIENTS
600 CHALLENGES
5M INNOVATORS
185 COUNTRIES
MULTI-AWARD WINNER
RECOGNIZED INVESTORS
$20M
Montreal
Paris
Stuttgart
Hong Kong
Singapore
Tokyo
6 OFFICES

32. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
250 clients
INDUSTRY
BANKING & INSURANCE
NEW TECHNOLOGIES
MOBILITY
ENERGY
IT / TELCOS
COSMETICS / LUXURY
INSTITUTIONS
MEDIA
CONSTRUCTION & HOMES
CONSULTING & LEGAL
HEALTH
RETAIL

33. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Our markets
Large-scale initiatives
Collaborative marketing
Shifting brand image
Talent acquisition
Talent retention
Change management
Crowdsource
solutions
Culture of
innovation
Find the right
startups
Innovation
Marketing &
Communication
Talent

34. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
STUDENT
CHALLENGE
STARTUP
CHALLENGE
ONLINE
HACKATHON
EMPLOYEE
CHALLENGE
CLIENT/SUPPLIER
CHALLENGE
Omnichannel innovation platform
Open InnovationInternal Collaborative

35. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
We provide turnkey challenges
PLATFORM COMMUNITIES SUPPORT
+ +

36. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Platform
Integrated with
Watch the Agorize admin interface HERE
Watch the Agorize participant interface HEREMore info on our platform HERE

37. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
A unique network of 5 million innovators
3,000,000 STUDENTS 1,000,000 IT PROFILES
400,000 STARTUPS 800,000 EMPLOYEES

38. Agorize x CSW 2019
9 ways to ruin your open innovation challenge
www.business.agorize.com
Agorize North America – 201 rue Notre Dame O, Suite 500, H2Y1T4 Montreal, QC, Canada