SlideShare a Scribd company logo
PwC’s Experience Center
Corporate Startup Summit
Best practice slam session “incubation & acceleration"
November 2018
PwC
Demographic
and social
change
Shift in global
economic power
Rapid
urbanisation
Climate change
and resource
scarcity
Technological
breakthroughs
The world is changing …
Corporate Startup Summit November 2018
2
PwC
Investment in technology is exploding
Artificial intelligence Blockchain DronesBig data
Internet of things Robots 3D printingAR/VR
Global investment volume (cumulative) 2012-2017 Number of deals (all stages, cumulative) 2012-2017Source: CB Insights (2017), Pitchbook (2018)
$32bn #6.5k $41bn #7.7k $3bn #1k $2bn #0.9k
$14bn #4k $6bn #1.2k $11bn #1.8k $2bn #0.9k
Corporate Startup Summit November 2018
3
PwC
Typical pain points
Relevant idea generation and implementation
Involvement of key user and culture change
Top-down commitment
Corporate Startup Summit November 2018
4
PwC
4
3
Success factors/innovation culture2
Client example – pain point: top-down commitment
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Corporate Startup Summit November 2018
5
PwC
Strategy & ambition
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
1
Innov.
strategy
When
How
What
Corporate Startup Summit November 2018
6
Trends & capabilities
Search fields
Innovation approach
PwC
Success factors/Innovation culture
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Ressources
IncentivesTime to market
Corporate Startup Summit November 2018
7
2
PwC
Innovation process/Operating model
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Corporate Startup Summit
Innovation process
Strategy &
ambition
Scale
November 2018
8
3
PwC
Anchoring in group
Corporate Startup Summit November 2018
9
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Design Thinking Rapid Prototyping Immersion SessionBootcamp Design Sprint Lean Canvas
4
PwC
Client example – pain point:
involvement of key user and culture change
5 150 40 4
Immersion
Sessions
ideas/
business cases
Initiatives Waves/3 months
Corporate Startup Summit November 2018
10
PwC
Set the base
Different digital
maturity level of
the employees
Low engagement
with the inno-
vation process
Decentralised
organisation
Corporate Startup Summit November 2018
11
PwC
Use case:
gamification
mobile app
Corporate Startup Summit November 2018
12
PwC
Pair comparison and list view
Corporate Startup Summit November 2018
13
PwC
Croud intelligence, likes and comments
Corporate Startup Summit November 2018
14
PwC
Stockmarket
Corporate Startup Summit November 2018
15
PwC
Points and CSR
Corporate Startup Summit November 2018
16
PwC
Market
PwC approach – pain point: relevant idea generation
and implementation
Innovate Develop
Hand in idea Initial
screening &
evaluation
Compilation
of business
case
Initial
screening &
evaluation
Development
decision
Development Marketing
& sales
Corporate Startup Summit November 2018
17
PwC
PwC approach – client first
Corporate Startup Summit November 2018
18
2.Problem
Top 3 Problems
For the customer segment
you're working with,
describe the top 1-3
problems they need
solved.
Existing Alternatives
How do they solve the
problem today?
4. Solution
Outline a possible solution
for each problem.
Don’t fully define a
solution. Simply sketch it
out.
3. Unique Value
Proposition
Simple, clear, compelling
message that states why
you are different and
worth paying attention
How will you get the
customer’s attention?
High Level Concept
The x for y analogy:
YouTube = Flickr for
videos
9. Unfair Advantage
Can’t be easily copied or
bought
How will you defend
against competition?
1. Customer Segments
List your target customers
Early Adopters
List the characteristics of
your ideal customer.
8. Key Metrics
List the key numbers that
tell you how our business
is doing.
5. Channels
Path to customers
How will you build a path
to customers?
How do we sell it? CST's
GRP's?...
7. Cost Structure
• What do you need to get started?
• Customer acquisition costs
• Distribution costs
• Hosting
• People, etc.
6. Revenue Steams
• How will you price your offer?
• Revenue model
• Life Time Value
Lean Canvas
Source: Maurya, A. (2013). Running Lean: Das How-to für erfolgreiche Innovationen (1. Aufl.). Köln: O’Reilly Verlag
PwC
PwC
approach –
role of PwC’s
Experience
Center
(Switzerland)
Corporate Startup Summit November 2018
19
PwC
Business, EXperience & Technology
Our
philosophy
drives trans-
formation
performance
BXT
Corporate Startup Summit November 2018
20
PwC
Holger Greif
Partner and Head Digital
PwC Switzerland
+41 58 792 13 86
holger.greif@ch.pwc.com
Your PwC contact
21
PwC
2
Thank you!
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the
information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy
or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers AG, its members, employees and
agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the
information contained in this publication or for any decision based on it.
© 2018 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers
International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act
as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its
member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions
of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind another member firm or PwCIL in any way.
Corporate Startup Summit

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BPS "Incubation and Acceleration"_PwC

  • 1. PwC’s Experience Center Corporate Startup Summit Best practice slam session “incubation & acceleration" November 2018
  • 2. PwC Demographic and social change Shift in global economic power Rapid urbanisation Climate change and resource scarcity Technological breakthroughs The world is changing … Corporate Startup Summit November 2018 2
  • 3. PwC Investment in technology is exploding Artificial intelligence Blockchain DronesBig data Internet of things Robots 3D printingAR/VR Global investment volume (cumulative) 2012-2017 Number of deals (all stages, cumulative) 2012-2017Source: CB Insights (2017), Pitchbook (2018) $32bn #6.5k $41bn #7.7k $3bn #1k $2bn #0.9k $14bn #4k $6bn #1.2k $11bn #1.8k $2bn #0.9k Corporate Startup Summit November 2018 3
  • 4. PwC Typical pain points Relevant idea generation and implementation Involvement of key user and culture change Top-down commitment Corporate Startup Summit November 2018 4
  • 5. PwC 4 3 Success factors/innovation culture2 Client example – pain point: top-down commitment Strategy & ambition1 Innovation process/ operating model Anchoring in group Corporate venturing Strategic partnerships Incubation R&D Corporate Startup Summit November 2018 5
  • 6. PwC Strategy & ambition 4 3 Success factors/innovation culture2 Strategy & ambition1 Innovation process/ operating model Anchoring in group Corporate venturing Strategic partnerships Incubation R&D 1 Innov. strategy When How What Corporate Startup Summit November 2018 6 Trends & capabilities Search fields Innovation approach
  • 7. PwC Success factors/Innovation culture 4 3 Success factors/innovation culture2 Strategy & ambition1 Innovation process/ operating model Anchoring in group Corporate venturing Strategic partnerships Incubation R&D Ressources IncentivesTime to market Corporate Startup Summit November 2018 7 2
  • 8. PwC Innovation process/Operating model 4 3 Success factors/innovation culture2 Strategy & ambition1 Innovation process/ operating model Anchoring in group Corporate venturing Strategic partnerships Incubation R&D Corporate Startup Summit Innovation process Strategy & ambition Scale November 2018 8 3
  • 9. PwC Anchoring in group Corporate Startup Summit November 2018 9 4 3 Success factors/innovation culture2 Strategy & ambition1 Innovation process/ operating model Anchoring in group Corporate venturing Strategic partnerships Incubation R&D Design Thinking Rapid Prototyping Immersion SessionBootcamp Design Sprint Lean Canvas 4
  • 10. PwC Client example – pain point: involvement of key user and culture change 5 150 40 4 Immersion Sessions ideas/ business cases Initiatives Waves/3 months Corporate Startup Summit November 2018 10
  • 11. PwC Set the base Different digital maturity level of the employees Low engagement with the inno- vation process Decentralised organisation Corporate Startup Summit November 2018 11
  • 12. PwC Use case: gamification mobile app Corporate Startup Summit November 2018 12
  • 13. PwC Pair comparison and list view Corporate Startup Summit November 2018 13
  • 14. PwC Croud intelligence, likes and comments Corporate Startup Summit November 2018 14
  • 16. PwC Points and CSR Corporate Startup Summit November 2018 16
  • 17. PwC Market PwC approach – pain point: relevant idea generation and implementation Innovate Develop Hand in idea Initial screening & evaluation Compilation of business case Initial screening & evaluation Development decision Development Marketing & sales Corporate Startup Summit November 2018 17
  • 18. PwC PwC approach – client first Corporate Startup Summit November 2018 18 2.Problem Top 3 Problems For the customer segment you're working with, describe the top 1-3 problems they need solved. Existing Alternatives How do they solve the problem today? 4. Solution Outline a possible solution for each problem. Don’t fully define a solution. Simply sketch it out. 3. Unique Value Proposition Simple, clear, compelling message that states why you are different and worth paying attention How will you get the customer’s attention? High Level Concept The x for y analogy: YouTube = Flickr for videos 9. Unfair Advantage Can’t be easily copied or bought How will you defend against competition? 1. Customer Segments List your target customers Early Adopters List the characteristics of your ideal customer. 8. Key Metrics List the key numbers that tell you how our business is doing. 5. Channels Path to customers How will you build a path to customers? How do we sell it? CST's GRP's?... 7. Cost Structure • What do you need to get started? • Customer acquisition costs • Distribution costs • Hosting • People, etc. 6. Revenue Steams • How will you price your offer? • Revenue model • Life Time Value Lean Canvas Source: Maurya, A. (2013). Running Lean: Das How-to für erfolgreiche Innovationen (1. Aufl.). Köln: O’Reilly Verlag
  • 19. PwC PwC approach – role of PwC’s Experience Center (Switzerland) Corporate Startup Summit November 2018 19
  • 20. PwC Business, EXperience & Technology Our philosophy drives trans- formation performance BXT Corporate Startup Summit November 2018 20
  • 21. PwC Holger Greif Partner and Head Digital PwC Switzerland +41 58 792 13 86 holger.greif@ch.pwc.com Your PwC contact 21
  • 22. PwC 2 Thank you! This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers AG, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2018 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind another member firm or PwCIL in any way. Corporate Startup Summit