Innovation via Incubator and Accelerator - Does it really work? Insights from reality by Holger Greif, Partner and Head of Digital Transformation @PwC Switzerland Companies are faced with "Digitalization", "Disruption", "Startups attacking their value proposition" and many many other buzzwords. Their answer to the Innovation challenge is via Incubators and Accelerator formats, building their Innovation Center and building own teams. Holger will give insights into "reality" - what does work and where to companies play "Innovation theatre".

1. PwC’s Experience Center
Corporate Startup Summit
Best practice slam session “incubation & acceleration"
November 2018

2. PwC
Demographic
and social
change
Shift in global
economic power
Rapid
urbanisation
Climate change
and resource
scarcity
Technological
breakthroughs
The world is changing …
Corporate Startup Summit November 2018
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3. PwC
Investment in technology is exploding
Artificial intelligence Blockchain DronesBig data
Internet of things Robots 3D printingAR/VR
Global investment volume (cumulative) 2012-2017 Number of deals (all stages, cumulative) 2012-2017Source: CB Insights (2017), Pitchbook (2018)
$32bn #6.5k $41bn #7.7k $3bn #1k $2bn #0.9k
$14bn #4k $6bn #1.2k $11bn #1.8k $2bn #0.9k
Corporate Startup Summit November 2018
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4. PwC
Typical pain points
Relevant idea generation and implementation
Involvement of key user and culture change
Top-down commitment
Corporate Startup Summit November 2018
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5. PwC
4
3
Success factors/innovation culture2
Client example – pain point: top-down commitment
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Corporate Startup Summit November 2018
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6. PwC
Strategy & ambition
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
1
Innov.
strategy
When
How
What
Corporate Startup Summit November 2018
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Trends & capabilities
Search fields
Innovation approach

7. PwC
Success factors/Innovation culture
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Ressources
IncentivesTime to market
Corporate Startup Summit November 2018
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2

8. PwC
Innovation process/Operating model
4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Corporate Startup Summit
Innovation process
Strategy &
ambition
Scale
November 2018
8
3

9. PwC
Anchoring in group
Corporate Startup Summit November 2018
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4
3
Success factors/innovation culture2
Strategy & ambition1
Innovation process/
operating model
Anchoring in group
Corporate
venturing
Strategic
partnerships
Incubation R&D
Design Thinking Rapid Prototyping Immersion SessionBootcamp Design Sprint Lean Canvas
4

10. PwC
Client example – pain point:
involvement of key user and culture change
5 150 40 4
Immersion
Sessions
ideas/
business cases
Initiatives Waves/3 months
Corporate Startup Summit November 2018
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11. PwC
Set the base
Different digital
maturity level of
the employees
Low engagement
with the inno-
vation process
Decentralised
organisation
Corporate Startup Summit November 2018
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12. PwC
Use case:
gamification
mobile app
Corporate Startup Summit November 2018
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13. PwC
Pair comparison and list view
Corporate Startup Summit November 2018
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14. PwC
Croud intelligence, likes and comments
Corporate Startup Summit November 2018
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15. PwC
Stockmarket
Corporate Startup Summit November 2018
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16. PwC
Points and CSR
Corporate Startup Summit November 2018
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17. PwC
Market
PwC approach – pain point: relevant idea generation
and implementation
Innovate Develop
Hand in idea Initial
screening &
evaluation
Compilation
of business
case
Initial
screening &
evaluation
Development
decision
Development Marketing
& sales
Corporate Startup Summit November 2018
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18. PwC
PwC approach – client first
Corporate Startup Summit November 2018
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2.Problem
Top 3 Problems
For the customer segment
you're working with,
describe the top 1-3
problems they need
solved.
Existing Alternatives
How do they solve the
problem today?
4. Solution
Outline a possible solution
for each problem.
Don’t fully define a
solution. Simply sketch it
out.
3. Unique Value
Proposition
Simple, clear, compelling
message that states why
you are different and
worth paying attention
How will you get the
customer’s attention?
High Level Concept
The x for y analogy:
YouTube = Flickr for
videos
9. Unfair Advantage
Can’t be easily copied or
bought
How will you defend
against competition?
1. Customer Segments
List your target customers
Early Adopters
List the characteristics of
your ideal customer.
8. Key Metrics
List the key numbers that
tell you how our business
is doing.
5. Channels
Path to customers
How will you build a path
to customers?
How do we sell it? CST's
GRP's?...
7. Cost Structure
• What do you need to get started?
• Customer acquisition costs
• Distribution costs
• Hosting
• People, etc.
6. Revenue Steams
• How will you price your offer?
• Revenue model
• Life Time Value
Lean Canvas
Source: Maurya, A. (2013). Running Lean: Das How-to für erfolgreiche Innovationen (1. Aufl.). Köln: O’Reilly Verlag

19. PwC
PwC
approach –
role of PwC’s
Experience
Center
(Switzerland)
Corporate Startup Summit November 2018
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20. PwC
Business, EXperience & Technology
Our
philosophy
drives trans-
formation
performance
BXT
Corporate Startup Summit November 2018
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21. PwC
Holger Greif
Partner and Head Digital
PwC Switzerland
+41 58 792 13 86
holger.greif@ch.pwc.com
Your PwC contact
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22. PwC
2
Thank you!
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Corporate Startup Summit