UFC is a rapidly growing sport popular among early to middle aged men. The UFC brand offers sponsors tremendous exposure to their target demographic through multi-year sponsorship agreements. Sponsoring the UFC would allow AXE to promote its products to millions of viewers worldwide and fuel significant brand growth by connecting with UFC's largely male, young adult fan base.

2. UFC is a sport that is on the rise across the world. The UFC is a great brand to attach to your product. With most of the consumers of UFC being early to middle aged men this is a superior opportunity for the AXE product to gain more exposure to their target market. With the tremendous opportunity for growth, the UFC is going to be one of the more popular sports in the years to come.

3. The entity that owns the UFC brand is the world's leading mixed martial arts sports association. The UFC features a strong ownership and a depth of management experience across a spectrum of live event sports, television production and ancillary business development. The New UFC Brand is positioned well for the future as the standard bearer for the evolving and exciting sport of mixed martial arts. Our events bring together the most talented martial arts experts in the world. Our fighters come from the US, Canada, Brazil, Japan, Russia, Holland, England, etc. All fighters have had experience in combat sports previously. Many of our fighters either are or have been world or Olympic champions.

4. An estimated 18.1 million Americans take part in some form of Mixed Martial Arts. 9.4 Million Adults 5.5 Million Teens 3.2 Million Kids 63% of the 9.4 million adults were between 18-34 years of age. Of that 63% MMA and Kickboxing type events turned out to be significantly more popular then all other events.

5. Age between 18-40 House Hold Income $100,000 + 20% $75,000+ 27% $60,000+ 22% $50,000+ 12% $30,000+ 20% Average Household Income $65,000 Education High School -21% College -57% Professional -22% Out of the people polled 72% Purchase Martial Arts Equipment or Supplies 70% Purchase Apparel related to MMA 60% Attend Seminars 75% Purchase DVD, Books 82% Have attended an MMA event 76% Read MMA related magazines 68% Watch 2 or more hours of MMA related programming a week 57% Read MMA related forums and blogs 91% Said they would attend a MMA type exposition if one was held in their area

6. The UFC takes tremendous pride in providing its potential sponsors with a unique opportunity to promote their brand through our product. The UFC is offering multi-year sponsorship agreements. These multi-year agreements provide our sponsors with the assurance that they can rely on upon their investment with the UFC. Sponsors will know that each year will serve as a building block of their overall strategy and to build awareness of their brand and their profitability. Being that the target market for the AXE Brand is males ages 16-34, getting involved with the UFC would be a once in a lifetime opportunity. Not only would it expose your product to millions of viewers worldwide, it would also allow for tremendous brand growth.

7. Advertising & Presence • Logo on all UFC Tickets • Logo on Octagon • Logo on TV Advertisements • Logo on Print Advertisements • Logo on Signage at UFC Venues • Logo on display at all Press Conference • Logo on UFC Web Site • Logo in UFC Media Guide • Listing in all Press Releases • Option to use UFC Logos • Access to all Event Photos Product Sampling Booth distribution areas at all venues Custom opportunities 5 Ring Side Seats to all UFC events Option to own Key Programs Option to own Opening, Closing tribute Exclusivity in your Industry Segment Option to host client event

8. Premium Sponsor $500,000 Lead Sponsor $350,000 Signature Sponsor $200,000 Premier Sponsor $100,000 Official Sponsor $50,000 Supporting Sponsor $25,000

12. The Fight Network Fighters Only Magazine SPIKE TV HBO Pay-Per-View

13. AXE will mention their partnership with the UFC at the end of all commercials. AXE will have various signage throughout the venue. UFC will put the AXE logo on its website, media guide, press releases and signage will be at all press conferences.

14. “ Sports marketing has proven its value through a difficult economic climate, and MMA can help marketers capitalize on their customers' engagement with sports.” "In recent years, MMA, through UFC and Strikeforce, has moved from being an emerging athletic genre to more of a mainstream, established and competitive sport. In doing so, it has developed a young male fan base,“ These quotes really epitomize how the UFC can help create a brand and help market potential sponsors. For more information please contact: Rocco Apollonio 914.522.0229 [email_address] www.ufc.com

15. http://www.scribd.com/doc/25235008/Axe-Creative-Brief http://hybridfightingarts.com/demographics.html http://www.prnewswire.com/news-releases/mixed-martial-arts-mma-attracts-young-adults-with-purchasing-power-71765747.html http://www.ufc.com/about/Fact_Sheet http://santafefilmfestival.com/Sponsor_keynote.pdf