How Do I Attract Group Business?

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One of the toughest things to do in the hospitality business is to attract groups to your location. You can either not give away enough and lose the business or give away too much and end up hurting the bottom line. What to do?

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  • Phone call asking for the worldFree StaySteep discountSmall groupEach person making their own reservationSide by sideNo depositVaried lengths of stay
  • How Do I Attract Group Business?

    1. 1. How Do I Attract GroupBusiness? And Do I Really Want To?
    2. 2. Who Are These People And What Do They Want?
    3. 3. Who Are These People and What Do They Want? What Makes A Group A Group? Understanding Their Needs Vs. Their Wants
    4. 4. What Am I Willing To Give?
    5. 5. What Am I Willing To Give? Number Of Units Discounts Clubhouse/Pavilions
    6. 6. What Am I Willing To Give? Comping Deposits/Payments
    7. 7. Show Me The Money
    8. 8. Show Me The Money!  Adding Services Catering Entertainment Tours
    9. 9. Show Me The Money! Gift Shop
    10. 10. Making My Pitch
    11. 11. Making My Pitch What Kind Of Groups Do I Want? How Do I Find Them Creating My Marketing Packet
    12. 12. Nailing It Down
    13. 13. Nailing It Down  Policies  Contracts  Follow Up
    14. 14. I Need To: Identify Who I Want To Attract Create My Policies Research Groups and Their Contacts Send a Marketing Packet Out Sign The Contract

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