Do you want to automate your business? Do you want to make your work easier? We offer an overview of 9 areas and tools you can use.

1. 9 Areas for Marketing Automation
Peter Bolebruch

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Where to begin?
Defining Goals
Choosing tools
Tools
What worked for us

3. What is Marketing Automation?
Marketing Automation consists of software platforms designed for marketing
departments that help automate repetitive tasks. These tasks are then
optimized and can be used more effectively to reach your goal.
Asertivita

4. Do you want to be a
Sniper or shoot blindly?
It’s thanks to automatic platforms
that you can reach the right
potential or existing clients based
on their interests.

5. Defining Goals
Asertivita
Before you start to automate processes, you
need to define your goals
• increasing sales
• building brand-awareness
• collecting leads for future campaigns
• collecting information on existing clients
• expanding portfolio and offers for existing
clients
• ….

6. Order
One of basic rules of Feng-Shui: "Keep
everything in order and you will live
happily.” This rule also applies to Marketing
Automation. Answer honestly: Odpovedzte
si úprimne: Do you order your “home”?
• CRM
• ERP
• META data
• Infrastructure
• Customer Support
• ….
Asertivita

7. Asertivita

8. 9 Areas for Marketing Automation

9. 1. Newsletter / ESP

12. 2. Social Media

16. 4. META Data

21. 5. SMS / Mobile marketing

24. 6. Customer support

27. 7. Data / DBaaS

29. 8. AddOn‘s / API‘s / Integrations /...

33. 9. Automation Tools

36. Implementation 

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Clean up
Don‘t be afraid of changes
Experiment
Get good advice

44. Viac informácií
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www.inmedia.im
www.pinterest.com/inmediaslovakia

45. Ďakujem za pozornosť.

46. www.inmedia.im