Kathleen Melen

San Francisco Bay Area United States

Online Coordinator - Volunteer

Advertising / Marketing / PR

The new paradigm in marketing has left many business owners in a state of mass confusion. Choosing from the wide range of strategies available, deciding on the most appropriate tools, and implementing the technical end of a campaign is a handful for those who have the luxury of focusing on these matters full-time. The task is downright impossible for those who have a business to run. Combine this with the number of businesses offering a "one-size-fits-all" approach or simply taking advantage of the understandable confusion about internet marketing, and the result is discouraging at best. Yet failing to engage with prospects and customers where they are (online & mobile) is a fatal mist...