Digitalization has opened a new path to personalized nutrition. Digital solutions like the Metabolaid app will allow to integrate the product consumption and effects, with consumer characteristics and habits, giving personal advice and support to maximize their results. Technology and supplementation working together to give consumers the solutions they need.
Check this presentation to know more about how we help our B2B partners to develop digital health solutions ready to market.
People are more than ever conscious about their own health. That's why they expect from brands and companies to help them in be(com)ing healthy & happy.
Digitalization has opened a new path to personalized nutrition. Digital solutions like the Metabolaid app will allow to integrate the product consumption and effects, with consumer characteristics and habits, giving personal advice and support to maximize their results. Technology and supplementation working together to give consumers the solutions they need.
Check this presentation to know more about how we help our B2B partners to develop digital health solutions ready to market.
People are more than ever conscious about their own health. That's why they expect from brands and companies to help them in be(com)ing healthy & happy.
Personalized Nutrition Through Connected Data - Chatbot for NutritionOmar Fogliadini
The rise in aging population and food related chronic conditions in the digital era creates a vast opportunity to inspire people to maintain healthy lifestyles using technology.
A critical condition about healthy nutrition is that it must be prescribed in the context of everyday life. Data should be used to better understand the 'soft science' of wellbeing and emotions associated with food and personal care and direct them towards a
healthier and happier way of life.
In this paper, we’ll discuss how making sense of consumer data via artificial intelligence can personalize nutrition, change behaviors and positively impact health and cost at scale.
Personalization and engagement will drive food, vitamins and dietary supplements; and make them all converge with traditional healthcare.
Recent years have witnessed several changes in the landscape of nutrition and health. Nevertheless, existing nutrition solutions are fragmented and generic due to the lack of context and real-life input.
Uncover the Connections Between People and Food
Today, consumers expect personalized experiences when they interact with brands. And that means marketers aren’t just closing transactions, they’re building relationships. By coupling their data with machine learning, marketers can understand new audiences
that are similar to their best customers. That’s a win-win.
DIGITAL NUTRITION PLATFORM
LIFEdata PersonalHEALTH is the most personalized digital nutrition and lifestyle platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes.
It’s not about counting calories anymore. It’s the digital signature of how food affects the body. Our technology recognizes that not only will two people respond differently to the same food, but a single individual may respond differently to the same food at different times balancing in real time nutritional fitness of foods that love you back.
Use Data for Nutritional Fitness
LIFEdata is an artificial intelligence based nutrition and lifestyle platform that helps individuals adopt a healthy nutrition by learning and utilizing each person’s life habits, environment, motivations, and behavioral change patterns.
LIFEdata is building the world’s largest and most personalized nutrition insights platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes. We support food, supplements, pharma, healthcare and wellness companies personalize their offerings around food, with nutrition-related data services, analytics, and technologies focused on the digital signature of how foods affect our body.
Learn more at http://lifedata.ai/ai-solutions/personalized-nutrition/
Top five trends of the FMCG industry.pptxKiwifoods
When it comes to FMCG tycoons in India, the name of Kiwi Foods comes first. They are one of the best snacks manufacturers in India. Apart from manufacturing snacks, they are also into manufacturing chips and confectionery.
Future of Off-Premise Dining - Emerging View.pdfFuture Agenda
From ‘dark kitchens’ to ubiquitous delivery brands and grocery on-demand, where, what and how we all eat is undergoing significant and rapid change.
In a collaborative project, put together in partnership with McCain, we have been looking out to 2030 to explore and define how Off-Premise Dining might further evolve, and which of the multiple current trends are likely to stick? The emerging view is a first step toward answering the question. It reflects the key insights gathered from interviews and in-depth workshops with key industry stakeholders in Europe, the Americas and Asia, as well as the Future Agenda database and synthesised desk research.
The fight for future market share is already well underway, and significant bets are being placed on a wide range of future opportunities; from health-focused vending machines, through increasingly sophisticated mobile apps, to personalisation of food flavours. With so many significant shifts taking place simultaneously across the entire off-premise dining value chain, there will inevitably be winners and losers. We hope our insights can serve as a jumping off point for further discussion as to where the winners might emerge.
As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends, and build an informed assessment of the changes ahead and their implications for strategy, policy, innovation and action.
If you’d like to be involved and add your views into the mix please do get in touch james.alexander@futureagenda.org
Personalized Nutrition Through Connected Data.Omar Fogliadini
The rise in aging population and food related chronic conditions in the digital era creates a vast opportunity to inspire people to maintain healthy lifestyles using technology.
A critical condition about healthy nutrition is that it must be prescribed in the context of everyday life. Data should be used to better understand the 'soft science' of wellbeing and emotions associated with food and personal care and direct them towards a
healthier and happier way of life.
In this paper, we’ll discuss how making sense of consumer data via artificial intelligence can personalize nutrition, change behaviors and positively impact health and cost at scale.
Personalization and engagement will drive food, vitamins and dietary supplements; and make them all converge with traditional healthcare.
Recent years have witnessed several changes in the landscape of nutrition and health. Nevertheless, existing nutrition solutions are fragmented and generic due to the lack of context and real-life input.
Uncover the Connections Between People and Food
Today, consumers expect personalized experiences when they interact with brands. And that means marketers aren’t just closing transactions, they’re building relationships. By coupling their data with machine learning, marketers can understand new audiences
that are similar to their best customers. That’s a win-win.
DIGITAL NUTRITION PLATFORM
LIFEdata PersonalHEALTH is the most personalized digital nutrition and lifestyle platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes.
It’s not about counting calories anymore. It’s the digital signature of how food affects the body. Our technology recognizes that not only will two people respond differently to the same food, but a single individual may respond differently to the same food at different times balancing in real time nutritional fitness of foods that love you back.
Use Data for Nutritional Fitness
LIFEdata is an artificial intelligence based nutrition and lifestyle platform that helps individuals adopt a healthy nutrition by learning and utilizing each person’s life habits, environment, motivations, and behavioral change patterns.
LIFEdata is building the world’s largest and most personalized nutrition insights platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes. We support food, supplements, pharma, healthcare and wellness companies personalize their offerings around food, with nutrition-related data services, analytics, and technologies focused on the digital signature of how foods affect our body.
Learn more at http://lifedata.ai/ai-solutions/personalized-nutrition/
Quantifying a Product's #SocialFootprint: The Next Stepping Stone in Assessin...Sustainable Brands
While clear rules and standards for environmental LCA have existed for many years, corporate sustainability professionals around the world have suffered from the lack of commonly accepted methodologies for 'social LCA.' To respond to that need, PRé Sustainability convened twelve sustainability experts from leading companies – including BASF, BMW Group, DSM, Goodyear, Philips, L'Oréal, Marks&Spencer and Steelcase – in its Roundtable for Product Social Metrics, aiming to make social impact assessment more accessible and meaningful through the development of a handbook containing an explicit, clearly defined set of principles and metrics. Join PRé and L'Oréal for the first public-event presentation of this one-of-a-kind initiative in quantifying social footprints on a product level, followed by an open discussion with the audience.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Growth rates for organic packaged food have struggled to return to their pre-recession heights and there are those in the industry that in are search of another label that represents natural, healthy and sustainable food. Could national or even regional branding replace the need for an organic label? We look at what the term organic means for consumers around the world and what its potential replacements are.
the patient is no longer patient - The patient is healthusiastChristophe jauquet
Why patients are no longer the patients as we use to know them, and how healthcare organisations & brands can adapt their products and services to meet the expectations of the empowered patients.
Digital disruption opens up a new range of communication, product and service opportunities for (health insurance) companies. The health activation trend makes the patient manage his health more actively and in turn creates new (prevention) opportunities for health insurance companies. The rise of both trends increases the importance of customer experience even more, while it already was very decisive for the satisfaction with a certain health insurance brand. Or is it?
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Personalized Nutrition Through Connected Data - Chatbot for NutritionOmar Fogliadini
The rise in aging population and food related chronic conditions in the digital era creates a vast opportunity to inspire people to maintain healthy lifestyles using technology.
A critical condition about healthy nutrition is that it must be prescribed in the context of everyday life. Data should be used to better understand the 'soft science' of wellbeing and emotions associated with food and personal care and direct them towards a
healthier and happier way of life.
In this paper, we’ll discuss how making sense of consumer data via artificial intelligence can personalize nutrition, change behaviors and positively impact health and cost at scale.
Personalization and engagement will drive food, vitamins and dietary supplements; and make them all converge with traditional healthcare.
Recent years have witnessed several changes in the landscape of nutrition and health. Nevertheless, existing nutrition solutions are fragmented and generic due to the lack of context and real-life input.
Uncover the Connections Between People and Food
Today, consumers expect personalized experiences when they interact with brands. And that means marketers aren’t just closing transactions, they’re building relationships. By coupling their data with machine learning, marketers can understand new audiences
that are similar to their best customers. That’s a win-win.
DIGITAL NUTRITION PLATFORM
LIFEdata PersonalHEALTH is the most personalized digital nutrition and lifestyle platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes.
It’s not about counting calories anymore. It’s the digital signature of how food affects the body. Our technology recognizes that not only will two people respond differently to the same food, but a single individual may respond differently to the same food at different times balancing in real time nutritional fitness of foods that love you back.
Use Data for Nutritional Fitness
LIFEdata is an artificial intelligence based nutrition and lifestyle platform that helps individuals adopt a healthy nutrition by learning and utilizing each person’s life habits, environment, motivations, and behavioral change patterns.
LIFEdata is building the world’s largest and most personalized nutrition insights platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes. We support food, supplements, pharma, healthcare and wellness companies personalize their offerings around food, with nutrition-related data services, analytics, and technologies focused on the digital signature of how foods affect our body.
Learn more at http://lifedata.ai/ai-solutions/personalized-nutrition/
Top five trends of the FMCG industry.pptxKiwifoods
When it comes to FMCG tycoons in India, the name of Kiwi Foods comes first. They are one of the best snacks manufacturers in India. Apart from manufacturing snacks, they are also into manufacturing chips and confectionery.
Future of Off-Premise Dining - Emerging View.pdfFuture Agenda
From ‘dark kitchens’ to ubiquitous delivery brands and grocery on-demand, where, what and how we all eat is undergoing significant and rapid change.
In a collaborative project, put together in partnership with McCain, we have been looking out to 2030 to explore and define how Off-Premise Dining might further evolve, and which of the multiple current trends are likely to stick? The emerging view is a first step toward answering the question. It reflects the key insights gathered from interviews and in-depth workshops with key industry stakeholders in Europe, the Americas and Asia, as well as the Future Agenda database and synthesised desk research.
The fight for future market share is already well underway, and significant bets are being placed on a wide range of future opportunities; from health-focused vending machines, through increasingly sophisticated mobile apps, to personalisation of food flavours. With so many significant shifts taking place simultaneously across the entire off-premise dining value chain, there will inevitably be winners and losers. We hope our insights can serve as a jumping off point for further discussion as to where the winners might emerge.
As with all Future Agenda projects, the aim is to challenge assumptions, identify emerging trends, and build an informed assessment of the changes ahead and their implications for strategy, policy, innovation and action.
If you’d like to be involved and add your views into the mix please do get in touch james.alexander@futureagenda.org
Personalized Nutrition Through Connected Data.Omar Fogliadini
The rise in aging population and food related chronic conditions in the digital era creates a vast opportunity to inspire people to maintain healthy lifestyles using technology.
A critical condition about healthy nutrition is that it must be prescribed in the context of everyday life. Data should be used to better understand the 'soft science' of wellbeing and emotions associated with food and personal care and direct them towards a
healthier and happier way of life.
In this paper, we’ll discuss how making sense of consumer data via artificial intelligence can personalize nutrition, change behaviors and positively impact health and cost at scale.
Personalization and engagement will drive food, vitamins and dietary supplements; and make them all converge with traditional healthcare.
Recent years have witnessed several changes in the landscape of nutrition and health. Nevertheless, existing nutrition solutions are fragmented and generic due to the lack of context and real-life input.
Uncover the Connections Between People and Food
Today, consumers expect personalized experiences when they interact with brands. And that means marketers aren’t just closing transactions, they’re building relationships. By coupling their data with machine learning, marketers can understand new audiences
that are similar to their best customers. That’s a win-win.
DIGITAL NUTRITION PLATFORM
LIFEdata PersonalHEALTH is the most personalized digital nutrition and lifestyle platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes.
It’s not about counting calories anymore. It’s the digital signature of how food affects the body. Our technology recognizes that not only will two people respond differently to the same food, but a single individual may respond differently to the same food at different times balancing in real time nutritional fitness of foods that love you back.
Use Data for Nutritional Fitness
LIFEdata is an artificial intelligence based nutrition and lifestyle platform that helps individuals adopt a healthy nutrition by learning and utilizing each person’s life habits, environment, motivations, and behavioral change patterns.
LIFEdata is building the world’s largest and most personalized nutrition insights platform, uncovering the invisible connections between people and food to empower better nutritional decisions for better health outcomes. We support food, supplements, pharma, healthcare and wellness companies personalize their offerings around food, with nutrition-related data services, analytics, and technologies focused on the digital signature of how foods affect our body.
Learn more at http://lifedata.ai/ai-solutions/personalized-nutrition/
Quantifying a Product's #SocialFootprint: The Next Stepping Stone in Assessin...Sustainable Brands
While clear rules and standards for environmental LCA have existed for many years, corporate sustainability professionals around the world have suffered from the lack of commonly accepted methodologies for 'social LCA.' To respond to that need, PRé Sustainability convened twelve sustainability experts from leading companies – including BASF, BMW Group, DSM, Goodyear, Philips, L'Oréal, Marks&Spencer and Steelcase – in its Roundtable for Product Social Metrics, aiming to make social impact assessment more accessible and meaningful through the development of a handbook containing an explicit, clearly defined set of principles and metrics. Join PRé and L'Oréal for the first public-event presentation of this one-of-a-kind initiative in quantifying social footprints on a product level, followed by an open discussion with the audience.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Growth rates for organic packaged food have struggled to return to their pre-recession heights and there are those in the industry that in are search of another label that represents natural, healthy and sustainable food. Could national or even regional branding replace the need for an organic label? We look at what the term organic means for consumers around the world and what its potential replacements are.
the patient is no longer patient - The patient is healthusiastChristophe jauquet
Why patients are no longer the patients as we use to know them, and how healthcare organisations & brands can adapt their products and services to meet the expectations of the empowered patients.
Digital disruption opens up a new range of communication, product and service opportunities for (health insurance) companies. The health activation trend makes the patient manage his health more actively and in turn creates new (prevention) opportunities for health insurance companies. The rise of both trends increases the importance of customer experience even more, while it already was very decisive for the satisfaction with a certain health insurance brand. Or is it?
Why lawyers should sit on this chair when dealing with digital healthChristophe jauquet
This keynote was an inspirational talk for in-company lawyers to motivate them in thinking along with the digital health "intrapreneurs" within their company.
It gives a brief overview on how the patient is driving the needs and trends in health. And through different examples, it is shown how these trends and needs impact the world in becoming a healthier place.
This keynote should make people and companies understand that patients are no longer patients as we knew them before. Nowadays patients require more, or at least as much service as in any other industry.
People don't want to buy another insurance product, they want what they needChristophe jauquet
How the latest health needs and trends are impacting the future of health insurance - keynote for the European Health Insurance conference in Berlin, 2017
How the patient is challenging the role of the physicianChristophe jauquet
This presentation is a shorter version of Christophe's keynote "the patient is no longer patient". It focuses more on how the ongoing patient evolutions are impacting the daily work of the physician and how it will challenge the phsyician in his role.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
102. From informative to supportive
EU 5+
The Nutri-score is a nutrition label that
was selected by the French
government in March 2017 to be
displayed on food products
103.
104. From informative to supportive
Nestlé
Only from the cacao fruit and contains
no refined sugar. It is sweetened with
white cacao pulp
106. 65%of consumers seek functional benefits from their food and drink.
The top five ingredients were omega-3s, green tea, honey, coffee and probiotics.
107. Unilever
By 2022, Unilever aim to provide more
than 200 billion servings with at least
one of the five key micronutrients
vitamin A, D, iodine, iron and zinc
From informative to supportive
110. Beauty
Collagen is being touted as the next
beauty superfood for your skin.
From informative to supportive
111. Since Google has democratised information,
everybody today demands to be in the know. When
knowing better, people want to do better.
Are you a partner for your consumer in his quest
for betterment?
120. Tellspec
A hand-held scanner that offers real-
time food testing, food-safety and
food-authenticity
From convenient to impactful
121. Lumen
Lumen knows if your body is using fats
or carbs for fuel
From convenient to impactful
122. Tuft univ.
A miniaturized sensor mounted on a
tooth, wirelessly monitors in real-time
to link between diet and health
From convenient to impactful
123. Foodini
Real, fresh ingredients makes Foodini
the first 3D food printer kitchen
appliance to contribute to healthy
eating.
From convenient to impactful
126. Abu Ghosh – JerusalemHotel Bellora – Gotherburg
127. Geisinger
With healthy food and continuous
diabetes education, we’re providing
patients with a special kind of
medicine that simply can’t come from
a pill bottle
From convenient to impactful
128. Dr. John
No sugar lollipops with added
superfoods, specifically designed for
children battling cancer
From convenient to impactful
129. For a long time, adding convenience was generating an
impact for your consumer. In a world that has become
submerged with digital experiences because of it, your
consumers now also increasingly long for impact by
going back to basics in some situations. Think
thoroughly about what convenience and impact
means for your consumer in each situation.
133. 8%the annual growth of organic food.
It has replaced “sugar free” and “low carb” as healthy options
134. Kraft heinz
Non-organic products, like Capri Sun,
have declined in recent years and will
therefore undergo a health update
From near-by to real-time
138. 1 weekThe time needed
from when vegetables are picked until they reaches grocery stores.
139. 30%of the fruit & vegetable consumption in Brussel
should come from local production by 2035.
140. Delhaize
The Boondael Delhaize supermarket
launched the urban farm project in
response to growing customer concern
about where food is sourced
From near-by to real-time
141. Infarm
The Boondael Delhaize supermarket
launched the urban farm project in
response to growing customer concern
about where food is sourced
From near-by to real-time
145. From near-by to real-time
Unilever
Diversify clients: Discounters, Kruidvat,
OOH, Etnische markt)
@ store
146. From near-by to real-time
Coca Cola
Insiders club is a subscription box with
the latest new products to test first.
@ home
147. From near-by to real-time
Nike
Build a real-time connection with your
customer.
@ the gym
148. From near-by to real-time
Gaviscom
A pH neutral foodtruck is super
relevant at festivals. It is the right
location for their value proposition
@ location
149. From near-by to real-time
Lipton
Be there when they could benefit from
what you are offering
while shopping
150. From near-by to real-time
Magnum
Pop-up combats seasonal doldrums
and becomes a B2C channel for
brands.
Seasonal
151. For your consumers, globalisation has reached a peak.
Local products, near-me services and real-time
experiences are becoming the standard across all
businesses. How can you be near your consumer to
offer them a real-time experience?
157. Heinz
Campaign aims to promote Heinz's
vegan-friendly baked beans.
From personal to predictive
158. NotCo
NotCo is a food science company using
artificial intelligence to create novel
plant-based meat and dairy
alternatives.
From personal to predictive
159. 88%of companies have launched products
that were formulated or reformulated to support healthier diets
Deloitte (2018)
160. Unilever
New low carb options to comply with
the Atkins and ketogenic diets
From personal to predictive
162. 12%of people are older than 60 years today.
While only 1% of the global innovation is for the 50+ generation.
United Nations’ world population prospects (2015)
163. Perennial
A more clean and modern approach to
global adult nutrition by harnessing
the power of plants, crafted for body
and brain over 50
From personal to predictive
164. 13%of the global population suffer from some kind of mental disorder
with 1/3 of them suffering from anxiety.
Institute for Health Metrics Evaluation (2017),
165. Moody’s
Mood-boosting ice cream, infused with
essential oils and ingredients that have
specific sensory benefits
#moodelevatingfood
From personal to predictive
171. Nestlé
“Wellness Ambassador” program uses
AI, DNA and Instagram to recommend
lifestyle changes and specially
formulated supplements
From personal to predictive
172. Campbells
DNA & microbiome based
personalized nutrition solutions and
food management
From personal to predictive
174. We live in a world where people are used to get what
they want. More and more they are even offered
what they need, without even knowing they actually
need it.
Do you allow your consumer to know and want
what they need?
177. From popular to relevant
B&J’s
Products need to be ‘instagrammable’
178. From popular to relevant
Skin aqua
Packaging printed backwards for
selfies.
179. Much of the same for the quantity of it, is never good.
What is the relevancy you can offer that would
increase the quality, even if that might mean
letting go of the (focus on) quantity?
185. Are you a partner for your consumer in his quest for betterment?
Reflect on what convenience and impact means for your consumer in each situation.
How can you be near your consumer to offer them a real-time experience?
Do you allow your consumer to want and know what they need?
What is the relevancy that would increase the quality, even perhaps at risk of the quantity
From informative to supportive
From convenient to impactful
From popular to relevant
From personal to predictive
From near-by to real-time
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4.
3.
2.
1.