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Cosmetics industry
- 1. Cosmetics Industry :Statistics and trends The United States cosmetic industry is the largest in the w orld estimating a total revenue of $54.89 billion. Employing over 53,000 people, the leading company is Procter & Gamble. The follow ing statistics outlines the cosmetic industry market outlook and trends. Cosmetic Product Categories Total global beauty sales have increased 14% in 2012 w ith the follow ing revenueper category. 1. Makeup Sales – $932 million 2. Skincare Sales – $844 million 3. Fragrance Sales – $501 million Total Market Share by Category 4. Facial Skin Care – 27% 5. Personal Care – 23% 6. Hair Care – 20% 7. Make-up – 20% 8. Fragrance – 10% Women Consumers 1. Women spend an average $144 a year on beauty. 2. By region, the w est spendsthe most on beauty at $154. 3. 57% of w omen have purchased skincare productsat Walmart of Target in the last 6 months. 4. 10% of customers generate 80% of revenue. 5. 45% of w omen cut backon skincare during the recession. 6. 20% of Americans have a household income of $100K plus, representing 70% of total consumer w ealthier. Distribution Segments 7. Drugstores (20,000 companies) – $220 billion 8. Spa Services (18,000 facilities) – $13 billion 9. Department Stores (3,500 stores) – $70 billion 10. Cosmetic Retail (13,000 stores) – $10 billion Top 5 Largest Beauty Brands 1. Olay – $11.8 billion 2. Avon – $7.9 billion 3. L’Oreal – $7.7 billion 4. Neutrogena – $6.2 billion 5. Nivea – $5.6 billion Emotional Attachment 1. Nearly half of w omen in the United States feelthat w earing makeup makes them in control. 2. 82% of w omen believe w earing make-up makes them feelmore self confidence. 3. 86% of w omen find that w earing makeup improves their self image. Recommended by : Steve Rogers ( steve_rogers2014@outlook.com )