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Social Brands 100
What is asocial brand?
Win-winrelationshipsWhat is asocial brand?ActivelisteningAppropriatebehaviour
What isSocial Brands 100?
What we’velearned so far
2012 Nominees9%Charity19%FMCG13%Travel 9%Retail14%Publishing& Media
No.1
No.1
Social Brands 100 201217%Charity14%FMCG13%Travel9%RetailPublishing& Media8%
Social Brands 1002013
CrowdSourcedSocial Brands 1002013
CrowdSourcedSocial Brands 1002013PastNominees
CrowdSourcedSocial Brands 1002013PastNomineesSocialBakersMonitoring(UK)
Social KPIs by platform• Average post engagement rate (ER)• Fan growth• Response rate• Response time• Video views growth• ...
Oursurvey
715Brands23Industries
715Brands23IndustriesAUTOMOTIVE •CHARITY• CONSUMERELECTRONICSCONSUMER GOODS• COSMETICS & BEAUTY•EDUCATIONENTERTAINMENT • F...
Social Brands 100 201318%FMCG9%Travel5%Charity16%Retail11%Publishing& Media
What’s next?MAY23Results:
www.slideshare.com/headstream@socialbrands100Facebook.com/socialbrands100@maeve_osThank you
Social Brands 100 at Engage 2013
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Social Brands 100 at Engage 2013

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Slides from our presentation at Engage 2013.

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Social Brands 100 at Engage 2013

  1. 1. Social Brands 100
  2. 2. What is asocial brand?
  3. 3. Win-winrelationshipsWhat is asocial brand?ActivelisteningAppropriatebehaviour
  4. 4. What isSocial Brands 100?
  5. 5. What we’velearned so far
  6. 6. 2012 Nominees9%Charity19%FMCG13%Travel 9%Retail14%Publishing& Media
  7. 7. No.1
  8. 8. No.1
  9. 9. Social Brands 100 201217%Charity14%FMCG13%Travel9%RetailPublishing& Media8%
  10. 10. Social Brands 1002013
  11. 11. CrowdSourcedSocial Brands 1002013
  12. 12. CrowdSourcedSocial Brands 1002013PastNominees
  13. 13. CrowdSourcedSocial Brands 1002013PastNomineesSocialBakersMonitoring(UK)
  14. 14. Social KPIs by platform• Average post engagement rate (ER)• Fan growth• Response rate• Response time• Video views growth• Subscriber growth• Channel engagement rate•Channel Like/Dislike ratio• Follower growth• Average tweet engagement rate• Total mentions• Response rate• Response time15%45%40%
  15. 15. Oursurvey
  16. 16. 715Brands23Industries
  17. 17. 715Brands23IndustriesAUTOMOTIVE •CHARITY• CONSUMERELECTRONICSCONSUMER GOODS• COSMETICS & BEAUTY•EDUCATIONENTERTAINMENT • FINANCIAL SERVICES•FMCGHOSPITALITY •LEISURE •PROFESSIONAL SERVICESPROPERTY • BUILDERS• PUBLIC SECTORPUBLISHING & MEDIA • RETAIL • SHOPPING CENTRESPORTS APPAREL •TECHNOLOGY• TELECOMMUNICATIONSTRANSPORT AND LOGISTICS• TRAVEL • UTILITIES
  18. 18. Social Brands 100 201318%FMCG9%Travel5%Charity16%Retail11%Publishing& Media
  19. 19. What’s next?MAY23Results:
  20. 20. www.slideshare.com/headstream@socialbrands100Facebook.com/socialbrands100@maeve_osThank you

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