This document provides 8 tips for gaining brand credibility and distribution. The tips include finding your brand voice, leveraging partnerships, becoming an industry expert through writing, using flattery to get coverage, never saying no to coverage opportunities, putting founders and personalities forward, building a loyal community, and performing random acts of kindness for others in your industry. Case studies are provided for each tip.

1. 8 Quick Tips for Gaining Brand Credibility and
Distribution
Twitter: @SaraMorganSF
FB: Facebook.com/SaraOnFB

2. 1. Find and Identify Your
Voice
 Create a Design Persona
 “Designing for Emotion” by
Aaron Walter
 http://aarronwalter.com/des
ign-personas/

3. 2. “Pimp Out” Your Partnerships
 Kase Study: KONA KASE and
Gu Energy
 360 Degree Biz Dev: Social
Media – Blog - Joint
Giveaways – Co Branded
Emarketing – Press Pushes
 Wish lists are a must! Don’t
ask, won’t get

4. 3. Be an Industry “Expert”
 Back to school, back to school: Writing Assignments (start
with one post a week)
 Pitch to outlets before posting on your own
 Case study: Dot Co (.CO) SXSW Piece

5. 4. Flattery Will Get You
Everywhere
 Badges – eg Blog Besties
 Top 10 Favs, share post with
picks and ask them to share
with their networks
 Case Study: Huffington Post
http://www.huffingtonpost.co
m/sara-morgan/the-top-5-
wedding-apps-
of_b_3008173.html

6. 5. Never Say “No” to
Coverage
 You never know who will
grow
 Don’t think of immediate
results, remember SEO
long tail
 Make it easy on yourself -
Have content on hand to
share (tweek per the
audience)
 Case Study: Brit.co

7. 6. Founders Face Forward
 Develop your personality alongside your brand
 Emarketing – NO EMAILS from info or Headquarters,
Personal touches on anything that ships!
 Case Study: (Facebook.com/HALFUNITED)

8. 7. Build a Loyal Community
 Ask users to submit photos, opinions, etc. Give away
free stuff!
 You will build brand evangelists (1% of 100 peoples’
efforts better than 100% of your own)
 Case Study: Mailchimp

9. 8. Random Acts of Kindness
 Sharing is Caring – share interesting articles, product
launches, etc. of other industry experts!
 Don’t only come to someone when you need
something
 Set your ical reminders to email just to check-I
 Case Study: SiliconAngle

10. Thank You!
 sara@elevenelevenpr.co
 @SaraMorganSF
 Facebook.com/SaraOnF
B