SlideShare a Scribd company logo
8 Quick Tips for Gaining Brand Credibility and
Distribution
Twitter: @SaraMorganSF
FB: Facebook.com/SaraOnFB
1. Find and Identify Your
Voice
 Create a Design Persona
 “Designing for Emotion” by
Aaron Walter
 http://aarronwalter.com/des
ign-personas/
2. “Pimp Out” Your Partnerships
 Kase Study: KONA KASE and
Gu Energy
 360 Degree Biz Dev: Social
Media – Blog - Joint
Giveaways – Co Branded
Emarketing – Press Pushes
 Wish lists are a must! Don’t
ask, won’t get
3. Be an Industry “Expert”
 Back to school, back to school: Writing Assignments (start
with one post a week)
 Pitch to outlets before posting on your own
 Case study: Dot Co (.CO) SXSW Piece
4. Flattery Will Get You
Everywhere
 Badges – eg Blog Besties
 Top 10 Favs, share post with
picks and ask them to share
with their networks
 Case Study: Huffington Post
http://www.huffingtonpost.co
m/sara-morgan/the-top-5-
wedding-apps-
of_b_3008173.html
5. Never Say “No” to
Coverage
 You never know who will
grow
 Don’t think of immediate
results, remember SEO
long tail
 Make it easy on yourself -
Have content on hand to
share (tweek per the
audience)
 Case Study: Brit.co
6. Founders Face Forward
 Develop your personality alongside your brand
 Emarketing – NO EMAILS from info or Headquarters,
Personal touches on anything that ships!
 Case Study: (Facebook.com/HALFUNITED)
7. Build a Loyal Community
 Ask users to submit photos, opinions, etc. Give away
free stuff!
 You will build brand evangelists (1% of 100 peoples’
efforts better than 100% of your own)
 Case Study: Mailchimp
8. Random Acts of Kindness
 Sharing is Caring – share interesting articles, product
launches, etc. of other industry experts!
 Don’t only come to someone when you need
something
 Set your ical reminders to email just to check-I
 Case Study: SiliconAngle
Thank You!
 sara@elevenelevenpr.co
 @SaraMorganSF
 Facebook.com/SaraOnF
B

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8 Quick Tips for Gaining Brand Credibility and Distribution

  • 1. 8 Quick Tips for Gaining Brand Credibility and Distribution Twitter: @SaraMorganSF FB: Facebook.com/SaraOnFB
  • 2. 1. Find and Identify Your Voice  Create a Design Persona  “Designing for Emotion” by Aaron Walter  http://aarronwalter.com/des ign-personas/
  • 3. 2. “Pimp Out” Your Partnerships  Kase Study: KONA KASE and Gu Energy  360 Degree Biz Dev: Social Media – Blog - Joint Giveaways – Co Branded Emarketing – Press Pushes  Wish lists are a must! Don’t ask, won’t get
  • 4. 3. Be an Industry “Expert”  Back to school, back to school: Writing Assignments (start with one post a week)  Pitch to outlets before posting on your own  Case study: Dot Co (.CO) SXSW Piece
  • 5. 4. Flattery Will Get You Everywhere  Badges – eg Blog Besties  Top 10 Favs, share post with picks and ask them to share with their networks  Case Study: Huffington Post http://www.huffingtonpost.co m/sara-morgan/the-top-5- wedding-apps- of_b_3008173.html
  • 6. 5. Never Say “No” to Coverage  You never know who will grow  Don’t think of immediate results, remember SEO long tail  Make it easy on yourself - Have content on hand to share (tweek per the audience)  Case Study: Brit.co
  • 7. 6. Founders Face Forward  Develop your personality alongside your brand  Emarketing – NO EMAILS from info or Headquarters, Personal touches on anything that ships!  Case Study: (Facebook.com/HALFUNITED)
  • 8. 7. Build a Loyal Community  Ask users to submit photos, opinions, etc. Give away free stuff!  You will build brand evangelists (1% of 100 peoples’ efforts better than 100% of your own)  Case Study: Mailchimp
  • 9. 8. Random Acts of Kindness  Sharing is Caring – share interesting articles, product launches, etc. of other industry experts!  Don’t only come to someone when you need something  Set your ical reminders to email just to check-I  Case Study: SiliconAngle
  • 10. Thank You!  sara@elevenelevenpr.co  @SaraMorganSF  Facebook.com/SaraOnF B