The document discusses how gamer generation traits can be applied in business contexts. It lists traits of gamers such as their willingness to experiment, collaborate, learn from mistakes, make quick decisions, multitask, and be challenged. Gamers also want to do their own research and figure things out themselves rather than be spoon-fed. The document suggests these traits can help businesses thrive if applied effectively. It also discusses how libraries are incorporating gaming elements to better engage gamer generation patrons.