The document outlines five principles for success on social platforms: 1) Know your target audience, 2) Have a strong value proposition, 3) Optimize your call to action, 4) Link principles 2 and 3 to build your audience, and 5) Adopt a hub and spoke model to engage your audience and drive traffic. It emphasizes understanding your audience's interests, needs, and alternatives in order to develop a compelling value proposition and clear calls to action.

1. Social Platforms Five principles for success

3. A learning laboratory

4. Half of the top 50 sites are “social”

5. Chicago Companies with social DNA (help me expand this list)

8. http://developer.yahoo.com/

9. A humorous look at motivations… http://musicmediameds.wordpress.com/2010/11/09/even-nasa-is-on-twitter/

10. These kind of stats can be deceiving http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

11. #2 – Have a strong value proposition

12. #2 – Have a strong value proposition

13. #2 – Have a strong value proposition

14. #2 – Have a strong value proposition

15. #3 – Know your call to action

16. #3 – Know your call to action

17. #3 – Know your call to action

18. #3 – Know your call to action

19. #4 – Know your growth engine http://www.buzzom.com/2011/07/growth-of-google-plus-vs-twitter-vs-facebook-stat/

21. #5 – Think Hub & Spoke