8 Great Marketing Blogs You Probably Don't Follow (But Should)

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March 25, 2015 // 6:00 AM
G eat Ma keting Blog Yo
P obably Don't Follo (B t
Sho l )
Written by Nichole Elizabeth DeMeré | @NikkiElizDemere
Whe e Ma kete Go to G o
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MARKETING / 3 days ago
8 Great Marketing Blogs You
Probably Don't Follow (But
Should)
MARKETING / 16 hrs ago
A Visual History of Apple Ads:
4 Decades in the Making
In the past couple of years, a few excellent, and informative sources of
marketing wisdom have risen to prominence. With thoughtful content,
original ideas, clear how-tos, and consistent schedules, these blogs have
become household names (at least in your marketing department).
While these blogs deserve the recognition and readership they've cultivated,
many people assume that those are the only places you should go for
original, quality marketing ideas. Those people are missing out. There are
plenty of up-and-coming blogs worthy of following -- you just have to know
where to look.
If you’re on the hunt for new voices and perspectives to read in the
marketing space, below are eight up-and-coming blogs that the Inbound.org
community thinks should get more attention. Check out the blogs below, and

be sure to hop back to the Inbound.org thread for even more suggestions
(and don't forget to upvote your favorite ones!).
1) StoryNeedle
Thanks to Inbound.org's @MaelRoth for recommending StoryNeedle -- in a
sea of really great content marketing blogs, this one manages to stand out
with its strong emphasis on content strategy and good old-fashioned
storytelling. Is rich narrative possible in structured content? Is SEO
irrelevant? What does JavaScript have to do with your content structure?
Michael Andrews takes on all this and more.

2) VioletaNedkova.com
Violeta Nedkova’s blog is as impossible to “put in a box” as the author
herself. One day she’ll be talking about the creative process, and the next
she’ll be listing useful marketing tools. What you can count on, however, is
that whatever she writes will be so interesting that you’ll forget that you were
supposed to plan your social media calendar during that half-hour. This
blog’s standout feature is how it combines marketing savvy with creativity in
multiple media.

3) Jim Gray
The reason to read this minimalist blog can be boiled down into one quote:
“You can’t growth hack your way out of a churn problem. All the tricks in the
book to load your funnel won’t save you if customers are actively fleeing your
product as fast as you can shovel them into the funnel.” Gray’s witty take-no-
prisoners approach to discussing growth hacking and inbound marketing is
as funny as it is informative.

4) InterGeek
InterGeek has your bread-and-butter SEO and blogging tips, ideal for the
harried business owner (or their even more harried assistant) to pick up
immediately useful and up-to-date information. But Luke also introduces
higher-level hacks like Comment Collection (if you don’t know what this is
and how it can bring engaged readers to your blog, read on.)

5) VERO
Email marketing is this blog’s specialty, with topics like “How IKEA Sends
Super-Targeted Promotional Emails” and “How to Bridge the Gap Between
Education to Activation.” Email marketing is closely connected with blogging
and social media, but while there are a number of bloggers covering the last
two, really good material on email marketing can be few and far between.
Or, at least, it used to be. (Thanks for sharing VERO with us on
Inbound.org, @Damienbrz!)

6) RooJoom
RooJoom’s approach to content marketing is refreshingly story-centric, even
though it’s still all about optimizing lead generation and sales funnels. Their
blog talks about scalable B2B content marketing strategies and using PR,
social media, and retargeting to boost content ROI, but what I love about
RooJoom is that, at the end of the day, it all comes down to telling great
stories. That’s what we all want to read, right? Give us something useful,
helpful, and above all, interesting. RooJoom covers all of those bases.

7) The Oktopost Blog
If you’ve been looking for a one-stop-shop for everything you need to know
about social media marketing, Oktopost has it covered. For those mystified
by social media, this blog is the ideal tutor; and for those who know their way
around the social sphere, they can still pick up some new perspectives and
a few pointers. They’re well worth following on Twitter, too, @Oktopost.

8) RADIUS
You have to love a blog that’s not afraid to ask the really important
questions, like “Why Are B2B Brands So Obsessed with Native
Advertising?” On this blog you’ll find more “Whys” than on a road trip with a
six-year-old, but you’ll also get some pretty good answers. As
Inbound.org's @ElizavetaNV says, it’s a “nice mix of sales/data/marketing
topics.”

Do you have a blog to recommend? Add it to the thread!

Topics: Blogging
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COMMENTS
A Visual History of Apple Ads: 4 Decades in
the Making
Written by Mindy Parkhurst
SUBSCRIBE

Apple started advertising in 1976, and for nearly 39 years since, we have
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wonder, “What were they thinking?”
As an Apple enthusiast and former employee, it was fun to research and
write this post. I have been using Apple products for nearly 25 years, and I
vividly remember a good portion of these ads. Let’s take a journey back in
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a memory or even a specific emotion?
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<
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With more than 347 million users, LinkedIn is the most popular social
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With new social networks sprouting up constantly, LinkedIn is a platform that
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<
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Indeed, nearly all social platforms provide a commerce offering for retailers
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This post originally appeared on Agency Post. To read more content like
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Are our digital lives blocking our ability to experience physical things? Can
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Being humble keeps you hungry.
“
– Christine Tsai, Founding Partner, 500 Startups (Click
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Venture capitalists aren’t often known for their humility, but Christine
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The blogosphere has been a major online marketing medium for years now.
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Reaching out to potential bloggers is a more intricate process nowadays
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The Anatomy of a Successful Facebook Post
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When it comes to using Facebook for business, many people wonder what
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Why We Acquired Rekindle
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Ecommerce and mobile commerce are obviously here to stay, much to the
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channels available to you seem almost endless.
It can be frustrating at times to try to cut through the noise with this much
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As an ancient Greek philosopher once said, "So many inbound marketing
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One reason I like this definition is because it hints at the how
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A growth hacker is someone whose passion and focus is
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had been used to make edits to Wikipedia entries on police-related
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New Yorkers and the social web alike were stunned to learn that NYPD
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employees use.
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There are several levers sales leaders can pull to boost their teams'
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believe we can predict another person’s actions or intentions. This cognitive
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Look, I said ass.
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<
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A picture's worth a thousand words, but a video is worth even more in your
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Any marketer can tell you that marketing has become a data-driven
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Check.
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But as our efforts fall further down the funnel, measurement gets much
harder. When it comes sales enablement, there’s no one number that can
measure the results of your efforts or tell you what projects to prioritize.
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How to Add a CTA Button to Your Facebook
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3 Neuroscience Findings That'll Make You a
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Marketers are constantly trying to grab the attention of their audience in new
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Since coming into existence in 2010, Instagram has given brands the
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power of visuals. The Facebook-owned app was one of the fastest growing
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accounts.
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14 Ways to Increase Your Clickthrough Rate
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Tweeting is easy. You can type up anything in three seconds and press
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Google and Consumers Agree: You Need a
Mobile-Friendly Ecommerce Site
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having to close shop, and once-startup, online-only brands, including Warby
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What Does a Great Buyer Persona Look Like?
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Written by Lisa Toner
Any project you undertake gets easier when you have real examples to
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guide you -- but it's not always easy to find them. Take buyer personas, for
instance. Most companies keep theirs under lock and key, making it really
difficult for other marketers to find inspiration and guidance to make their
own.
So we decided to help.
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The program began as it always did -- with a spritely, “Welcome to
INBOUND Radio on SiriusXM channel 125.” Host Mike Volpe went on to
introduce the day’s guests. First up was a prominent Stanford medical
researcher, who’d made a breakthrough in Parkinson’s treatment thanks to
the millions of iPhone and Apple Watch users who volunteered to have their
health monitored through their mobile devices. “Giving away your health data
is about as inbound as it gets,” observed Volpe when he wrapped up the
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4 Truths Healthcare Providers Need to
Know About Content Marketing
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Healthcare marketing isn’t easy. (But you already knew that, didn’t you?)
New Affordable Care Act stipulations, HIPAA laws, and increasing
government involvement have regulatory committees tightening their grip on
all forms of outbound communication.
This means that while marketing departments and compliance professionals
have always butted heads, the new state of healthcare has created an
unyielding stalemate between the two departments. But there is a cure.
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7 Negotiation Techniques That'll Boost Your
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Power at the Bargaining Table
You didn’t get into this business to spend your days arguing. Conflict
resolution was certainly not in your job description when you started out as a
designer, account manager, or copywriter. Instead, you daydream about
quiet days agonizing over creative -- not being on stage in a courtroom.
But the reality is that you have to lead the charge for your agency, and that
sometimes requires you to deal with hard-bargaining clients who want more
work at less money.
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How to Easily Create Custom Pin It URLs for
Pinterest
Written by
›

Nowadays, many marketers -- especially those in the ecommerce space --
are using Pinterest to achieve their business goals. After all, Pinterest
boasts the highest average checkout value of all social media referral
shoppers.
One way they're using Pinterest is by adding Pin It buttons to their websites
to leverage the platform’s shopping power. After all, adding these Pin It
buttons gives fans another outlet for sharing your stuff with their networks --
which helps drive more traffic to your website while organically increasing
your Pinterest following.
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How Inbound Marketing Can Boost
Enrollment for Daycares
Written by Johnny Hughes
If you’re a child care owner, director, or start-up who’s tired of struggling to
find new ways to fill the enrollment for your daycare, then inbound marketing
might be the golden ticket you’ve been looking for.
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In this article, you will learn what stages a parent goes through when
selecting a new child care facility and discover fresh marketing techniques
proven to help you boost enrollment immediately with inbound marketing.
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10 Companies That Totally Nail Copywriting
Written by Corey Eridon
You all know The Old Spice Guy, right? The years-old "The Man Your Man
Could Smell Like" campaign was memorable for many reasons, but one of
them was that it gave Old Spice a voice. A voice that came through in every
video, commercial, tagline, Facebook update, tweet -- you name it.
And do you know who is behind all of that marketing collateral?
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Industry Benchmarks for Social Media
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Engagement: How Much Should Your Posts
Receive?
Written by Maggie Hibma
One of the best feelings as a marketer is when you spend time crafting the
perfect message for your social accounts and then your audience actually
engages with that post. Interactions like shares, comments, retweets, and
favorites tell you that your messages are resonating with your fans and
followers.
But how you know when the number of interactions you’re getting is good?
And what does “good” mean, anyway?
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11 Expert Tips for Growing Your Company's
Blog
Written by Siobhán McGinty
Most marketers dream about the day their blog has "made it."
›

How we define "making it" differs. Maybe it's when we reach a certain traffic
or lead goal. Maybe it's the day one of our posts finally gets shared by an
influencer. Or maybe, it's when your blog makes a "blogs to watch" roundup.
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How to Grow Your Email List by Running a
Contest
Written by Jessica Webb
Marketers often think of running contests for things like branding, customer
delight, and fan engagement -- but that's not all they're good for. Created a
certain way, contests can also help you fill your funnel, making your
audience and your boss happy at the same time.
We've seen this happen first-hand at HubSpot. Last December, my team
had the idea to run a contest, but wanted to see if there was a way to tie it
more closely to business objectives.
Read More
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›

Creating Internal Buy-In for Inbound
Marketing in Higher Education
Written by
You’ve read all the books, you’ve listened to all the top influencer podcasts,
and you’ve analyzed case study upon case study. You’re sold and ready to
start implementing an inbound strategy for your higher education institution.
Now comes the tough part, selling your colleagues on the value.
When Val Fox, a director in Bentley University's marketing and
communication department, wanted to implement Hubspot for their
PreparedU program, one of the first things she had to do was “sell people
internally” on the idea.
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7 Ways to Create a Long-Lasting
Relationship Between Content and Design
›

Written by Danielle Irigoyen
When it comes to building a strong brand, no matter what your industry,
every company's key to success starts with stellar content and equally stellar
design. Whether you’re creating a website, infographic, print ad, email
campaign, blog post, social media account, etc., there’s always a need for
some degree of both parts.
Read More
14 Tools & Resources for Conducting Market
Research
We are creatures of habit, especially when it comes to buying behavior. We
know the location of our favorite products in the store, and we trust that they'll
work year after year. In fact, research shows Americans buy the same 150
items, which accounts for 85% of household needs.
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