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10 steps to gain 1,000 followers on Google Plus quickly
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10 steps to gain 1,000 followers on
Google Plus quickly
Posted on February 4, 2015 by Martin Shervington
Well done! You’ve got your brand or organization started on Google Plus!
Now it’s time to get more Google Plus followers.
This step by step guide will take you through the journey, but before we get to
that part, let me make sure you have everything checked off:
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Here are 10 efficient steps get more Google Plus followers quickly…
Step 1: Find the right people and and add them
into your circles
One super cool thing about Google Plus is how ‘circles’ can be shared
between people, and publicly. This means you can add a complete list of
people that has already been created by someone else.
There are several ways to do this…
Within Google Plus: search for ‘SUBJECT MATTER’ (e.g. Science) and
‘CIRCLE’ and you will find some that have already been shared. Just click
‘Add People’ to add them in.
You can always remove the individuals you don’t want to add before pressing
save.
Circlecount: this site is AWESOME for finding shared circles
http://www.circlecount.com/
You will see people have brought ‘lists’ (circles) of people together and you
can easily click to add them into Google Plus.
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PYB’s Spheres: Consider using this paid tool as it will enable you to generate
a very useful, targeted list.
It’s free to search and detect the numbers of people in niches, and in
locations.
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My advice – stay away from ‘circle sharing schemes’ that invite you to
+1/comment/share the circle etc.. – they may get your numbers up, but they
are unlikely to be ‘the right people for you’.
Step 2: Create a new circle for your VIPs
Once you’ve added people in, you’ll want to create a ‘notify’ circle of the most
important people you want to build relationships with. To do this you:
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1. Visit your circles (‘People’ on the sidebar) and click to create a circle:
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2. Then name it ‘Notify’ and click the blue button.
This circle will be created and added to the bottom of the list. Drag it to the
top and drop it there. Then, when you visit your Home screen you will see it
next to ‘ALL’.
3. On your Home screen, click this circle and you’ll find a bell – make sure it is
RED and you will receive notifications from these people when they post.
Done!
You’ll never miss out on your VIPs!
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Step 3: Set relationship centered goals for your
activity
This step is all about focusing on building relationships with those people in
the ‘notify’ circle we just created.
Be sure that you +1/comment and share other people’s content far more than
your own. This is the best approach for your first month or so on Google
Plus…
In fact, if you can suspend your need to share any of your own content, do so,
and focus on building relationships with people.
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The name of the game here is to ‘get on people’s radar’ enough so that they
add you back into their circles.
How many +1s, comments and shares should you commit to each day?
+1s – 100
Comments – 30
Shares – 10
But know that this is not painting by numbers! This is just a goal for you set
and to get you thinking about committing to your VIPs.
The reason you want to get added back into circles is simple – when people
add you back in, they may well see your content in their Stream when you
post, and might engage on it. This is also why I recommend postponing your
Google Plus content strategy until you have won over listening ears for your
content.
Step 4: Join communities, attend events, and
introduce yourself
You’ll find great people are ‘living’ in communities as well as circles – with
hundreds of thousands of community topics far and wide, you will find ‘your
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people.
The first thing you have to do is make sure people know you have arrived.
Make it about them - +1/comment and share their content. Make friends.
Start becoming part of it.
Also, make sure you attend events, they’re generally REALLY active, with
people commenting and connecting in the event thread. You’ll find and make
new friends very quickly. Remember it’s all about connecting with the right
people for you.
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Add people into circles and look to engage with them further, after the event,
or outside of the communities.
Now, here’s a sales pitch for you…
At Plus Your Business we have a thriving Academy where we teach
everything to help you become the authority in your niche, evidenced in
Google Search.
This has put hundreds of people on the fast track to success on Google+.
Check it out here.
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Step 5: Share publicly, and add value when you
share
If you want maximum reach for your content – share publicly, and if you don’t
share other people’s content publicly, it’s of less or no value to the person
whose content you are sharing.
To build relationships, move our thoughts from ‘sharing people’s content’ to
adding more value to it.
If you simply reshare a post, it looks, well… LAZY.
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When you add a commentary, you’ll be adding value to the original share
while connecting with the author. They’re much more likely to engage with you
when you put in some effort.
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The more effort you put forth and the more personal that effort, the more likely
it is they’ll want to connect.
Step 6: Bring people into the story
When you have started to make some connections, start to bring them over to
your shared content.
You can do this by:
-mentioning their name when you share a post (if it’s relevant to them)
-mentioning their name in a comment thread (this could be on yours or
someone else’s)
Note: this is all about relationships, so you need to make sure you are drawing
their attention into something of value to them. If not, you are going to find they
may well not arrive, and your little heart will sink
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Yes, and this kind of thing happens to the best of us!
Now, let’s take it all another step further…
Step 7: Gently introduce your own content
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Think of it this way. Most brick and mortars start off by stocking other people’s
products on their shelves. After building up enough trust they can begin
to introduce their own stuff. This is the same process for successful content
strategies.
This is the ‘test the waters’ phase of building your following and the most
important thing for you to know is this:
If people engage on it, they relate. If they don’t then either your don’t have
enough people seeing it in their stream, or you have the wrong people
following you – and this is why they are not engaging.
If you’re not getting good engagement, experiment with other content. If that
doesn’t work, scour your audience.
Also, make sure your posts are well formated with a ‘decent’ image to give
your content the best chance. Check out “How to format engaging Google+
posts” here for more.
Step 8: Reward engagement on your content
Each time you find someone paying attention – a +1/comment/share – go and
say “thank you”.
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To help with this process:
1. Click on people’s faces on a post and you will see the ‘card’ flip over, you
can then see a list of those people who’ve engaged. You can also do this
from the menu in the upper right.
2. Use Google Ripples to find the people who have shared your content and
visit that post directly and say thank you there.
You can ‘lift up’ the level of engagement even more by asking questions and
engaging them in conversation. But don’t force this. Think of it like real life.
Sometimes a simple ‘Thank you’ is enough.
Step 9: Uncircle people who have not circled you
back
This has to be the ultimate quick growth tip – but it comes with a warning
label! (see below)
Once you’ve added circles, you can start to get them tidied up.
To do this, you are going to have to use a very cool tool…
Circloscope: This is a very powerful tool and if you are starting out, using it
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will be a necessary step up for sure.
For now, just look at the first video in this series: Clean Up Your Google Plus
Circles
This will show you how to take a look at a circle you’ve added and show you
the process to uncircle the people who have not added you back.
Note: do not do this on the ‘notify’ circle you’ve created – that may well take
more time for people to add you in, and you won’t want to uncircle them.
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Also: be VERY careful on using this catch and release method too much.
Google’s terms of service say that you may well be restricted from adding
people into your circles if you ‘aggressively’ circle people, and you don’t want
that.
This is the method many of us used in the early days to get towards our 1000
follower figure, so I want to be transparent that it is an option for you too if you
use it properly. Just make sure you, your business and your content are
relevant to those you are seeking.
Step 10: Building up Pages (if relevant)
Unless you are a known brand, or have a Google Local type page (i.e. with an
address), my advice is to start with your profile. Once you get to a few
hundred followers, more likely a thousand, then start to look at building your
Brand Page alongside it.
Here’s how:
Follow the same principles of adding in the right circles
Share your content ‘via your profile’ from the Page
Let people know you are starting to build the Page i.e. announce it
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Let people know it is ‘you’ when you are commenting, not a brand people don’t
know already
Here are the two main tools I use for content distribution:
Buffer - this will enable you to schedule your posts and it’s a very good value.
Friends+me - I use this to distribute my Google Plus posts across other
platforms, driving engagement back to the Plus. (you can use this for a
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Google Plus Profile, as well as Pages).
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There you have it!
Once you get to 1,000 followers, you’ve reached your first major
breakthrough!
Want to take this further?
Join the Plus Your Business Academy here:
www.plusyourbusiness.com/academy
No related posts.
Martin Shervington
Martin is a consultant, speaker, trainer and coach on all things Google+.
As the community manager for both Plus Your Life and Plus Your
Business! his role is to support individuals and new businesses to use
Google+.
With a post-grad in Organizational Psychology he often runs fun
experiments to learn more about the power of Google+ and share the
results back with the community so we can learn together.
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