Presentatie seminarie Erik Van Vooren okt11
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CUSTMZ is a digital publishing platform that allows users to easily create, manage, publish, and track digital magazines across multiple devices and platforms. It features tools for segmenting audiences, integrating social media, and analyzing user behavior to improve content marketing strategies. CUSTMZ aims to help companies better engage with customers by providing a new medium for communication in today's changing digital environment.
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- 1. + Produce + provide What can Your digital CUSTMZ offer content for #magazine? you? media koen@het-salon.be www.het-salon.be
- 2. + What can CUSTMZ offer you? ...
- 3. + Digital magazines How to and not What can Your digital CUSTMZ offer magazine? you?
- 4. + Digital magazines What can Your digital CUSTMZ offer magazine? you?
- 5. + What are Why would digital you need magazines? one? Digital magazines What can Your digital Tools CUSTMZ offer FLow magazine? you?
- 6. +
- 7. + Why do you What are digital need a digital magazines? magazine? Definition & types Definition & types What can Your digital CUSTMZ offer magazine you?
- 8. + What are Why do you What are digital need a digital digital magazines? magazine? Definition & types magazines? Definition & types What can Your digital CUSTMZ offer magazine you?
- 9. + Definition Audit Bureau of Circulations (*): “The label ‘Digital Edition’ will be used to describe distribution of a magazine's content via electronic means.” A digital magazine it is a mixture between the linear experience of a printed magazine and the associative way of browsing through a website (*) Audit Bureau of Circulations http://www.accessabc.com/
- 10. + Types
- 11. + Types Online pdf, aka page-flip
- 12. + Types
- 13. + Types Online pdf, aka page-flip Replica of the print magazine, made digital, with very few extra features Leaf-through Linear with a ‘forced’ page-order Still a very common format (easy & cheap), but a far cry from a true digital publication that takes full advantage of the web
- 14. + Types
- 15. + Types Print-inspired digital magazine
- 16. + Types
- 17. + Types Print-inspired digital magazine A digital magazine that takes advantage of web features Still close to the print-feeling, with a front- and back cover, a table of contents Quite linear experience, although topics can be chosen at random Text-driven: reading is more important than clicking Lean backward-experience
- 18. + Types
- 19. + Types Web-inspired digital magazine
- 20. + Types
- 21. + Types Web-inspired digital magazine True digital magazines that are closer to homepages and/or blogs Less print magazine-feeling but more web-intuitive for user Non-linear experience Interaction-driven: click to get more info, share, comment, discover, etc. º Key for tracking! -> the click behavior will tell you more about your reader’s interests Lean-forward experience
- 22. + Why not use your own site?
- 23. + Why not use your own site? Other mindset information vs inspiration
- 24. + Why not use your own site? Other mindset information vs inspiration Different content rational versus more entertaining
- 25. + Why not use your own site? Other mindset information vs inspiration Different content rational versus more entertaining Lean-forward medium active/engaging versus passive
- 26. + Why not use your own site? Other mindset information vs inspiration Different content rational versus more entertaining Lean-forward medium active/engaging versus passive Push/pull Push invite to next issue versus spontaneous
- 27. + Why not use your own site? Other mindset information vs inspiration Different content rational versus more entertaining Lean-forward medium active/engaging versus passive Push/pull Push invite to next issue versus spontaneous Create relevance different versions versus one generic site
- 28. + What are Why do you digital need a digital magazines magazine? A new medium for a A new medium for changing marketing a changing and communication marketing and environment communication What can Your digital CUSTMZ offer magazine environment you?
- 29. + What are Why would Why do you digital magazines you need need a digital magazine? A new medium for a A new medium for one? changing marketing a changing and communication marketing and environment communication What can Your digital CUSTMZ offer magazine environment you?
- 30. + Digital becomes leading > ¾ population online Rise of the tablet (6 -> 30%) Mobile
- 31. + Digital becomes leading > ¾ population online Rise of the tablet (6 -> 30%) Mobile
- 32. + Social media rule 750million on Facebook, 300 million on Twitter, 79 million on LinkedIn Mere presence is not enough
- 33. + Social media rule 750million on Facebook, 300 million on Twitter, 79 million on LinkedIn Mere presence is not enough
- 34. + New Marketing Rules Content marketing replaces traditional marketing More relevance Truthful Like/share
- 35. + New Marketing Rules Content marketing replaces traditional marketing More relevance Truthful Like/share
- 36. + Tracking is crucial Measure and improve your ROI Learn about your audience Improve targeting Segmentation and personalisation
- 37. + Tracking is crucial Measure and improve your ROI Learn about your audience Improve targeting Segmentation and personalisation
- 38. + Create a display window to your ‘shop’ Create loyalty Attract people to click through to corporate website
- 39. + Create a channel for people to react Gather feedback Create engagement
- 40. + To help your customers With relevant ‘one to one’ content Thus increasing reading habbits
- 41. + As an extra to the paper magazine With content suited for online With other objectives
- 42. + To increase your contact frequency Create loyalty And TOM awareness
- 43. + To claim an (emotional) domaine Create loyalty And TOM awareness
- 44. + To reach difficult to reach people Budget issues Database issues
- 45. + To make content shareable In different channels On different levels
- 46. + Boost (online) sales Direct links to the corporate website
- 47. + CRM becomes social Lifestyle data enhances your CRM’s transactional data From managing the client to managing the dialog
- 48. + CRM becomes social Lifestyle data enhances your CRM’s transactional data From managing the client to managing the dialog SOCIAL CRM What does he/she like? Who are his friends? What does he/she share? What does he/she search for? Where does he/she go? What does he/she do? Etc.
- 49. + What are Why do you digital need a digital magazines magazine? CUSTMZ – Build andneeds publishing manage meet marketing Digital magazines needs What can Your digital CUSTMZ offer magazine you?
- 50. + What are Why do you digital need a digital magazines magazine? CUSTMZ – Build andneeds publishing manage meet marketing Digital magazines needs What can Your digital Tools CUSTMZ offer magazine you?
- 51. + CUSTMZ CUSTMZ = CUSTomize your MagaZine CUSTMZ, an easy-to-use platform for digital publications with integrated Social CRM tools
- 52. + CUSTMZ features
- 53. + CUSTMZ features TARGET PUBLISH Segment & All Platforms Personalize & Devices SOCIAL BUILD Share & Create & Learn Manage TECHNOLOGY Future-proof & TRACK Cost-efficient Measure & Analyze BIND Increase Loyalty & Boost Sales
- 54. + TARGET Segment & Personalize
- 55. + TARGET Segment & Personalize Create different versions that trigger the specific interests of the segment ✚ Multilingual versions or alternative versions for specific segments ✚ Targeted content ✚ Different call to actions ✚ ...
- 56. + PUBLISH All Platforms & Devices
- 57. + PUBLISH All Platforms & Devices Deliver digital publications across multiple platforms & optimised for search engines ✚ Easily publish, segment, track and analyze to all platforms and devices - including iPad - from the same CMS ✚ Increased online presence
- 58. + SOCIAL Share & Learn
- 59. + SOCIAL Share & Learn Share via social media & access individual social media profile info ✚ Viral spread of your content ✚ Insights into customer needs and behaviours by adding the lifestyle data they share online, to their behavioral data
- 60. + TRACK Measure & Analyze
- 61. + TRACK Measure & Analyze
- 62. + TRACK Measure & Analyze
- 63. + TRACK Measure & Analyze
- 64. + What are Why do you digital need a digital magazines magazine? CUSTMZ is an easy-to-use tool to Digital Magazines create & manage digital magazines What can Your digital CUSTMZ offer you? magazine?
- 65. + What are Why do you digital need a digital magazines magazine? CUSTMZ is an easy-to-use tool to Digital Magazines create & manage digital magazines What can Your digital CUSTMZ offer FLow you? magazine?
- 67. digital magazine flow DESIGN CONTENT • Determine • Gather the look with the & create built-in text, video, components photos, animations
- 68. digital magazine flow DESIGN CONTENT • Determine • Gather the look with the & create built-in text, video, components photos, animations ADD TRACKING CRITERIA • Segmentations • Google analytics • Social media sharing tools • Selection of components tracking
- 69. digital magazine flow DESIGN CONTENT • Determine • Gather the look with the & create built-in text, video, components photos, animations PUBLISH ADD TRACKING CRITERIA • Pour all available info (design, • Segmentations content, tracking info) in the CUSTMZ • Google analytics d-base & publish • Social media sharing tools • Selection of components tracking
- 70. digital magazine flow DESIGN CONTENT Mag v1 Mag v2 Mag v3 Mag v4 • Determine • Gather the look with the & create NOTIFY BY E-MAIL/ built-in text, video, components photos, social media,... animations PUBLISH ADD TRACKING CRITERIA • Pour all available info (design, • Segmentations content, tracking info) in the CUSTMZ • Google analytics d-base & publish • Social media sharing tools • Selection of components tracking
- 71. digital magazine flow TRACK & ANALYZE • Statistics • Reactions & interactions • Clickthroughs • Likes/shares • Social media profile info DESIGN CONTENT Mag v1 Mag v2 Mag v3 Mag v4 • Determine • Gather the look with the & create NOTIFY BY E-MAIL/ built-in text, video, components photos, social media,... animations PUBLISH ADD TRACKING CRITERIA • Pour all available info (design, • Segmentations content, tracking info) in the CUSTMZ • Google analytics d-base & publish • Social media sharing tools • Selection of components tracking
- 72. digital magazine flow TRACK & ANALYZE ADD INFO TO CRM • Statistics • Magazine info: time spent, pages read, • Reactions & interactions clickthroughs, etc. • Clickthroughs • Personal info: interests, education, • Likes/shares resume, etc. • Social media profile info DESIGN CONTENT Mag v1 Mag v2 Mag v3 Mag v4 • Determine • Gather the look with the & create NOTIFY BY E-MAIL/ built-in text, video, components photos, social media,... animations PUBLISH ADD TRACKING CRITERIA • Pour all available info (design, • Segmentations content, tracking info) in the CUSTMZ • Google analytics d-base & publish • Social media sharing tools • Selection of components tracking
- 73. digital magazine flow TRACK & ANALYZE ADD INFO TO CRM • Statistics • Magazine info: time spent, pages read, • Reactions & interactions clickthroughs, etc. • Clickthroughs • Personal info: interests, education, • Likes/shares resume, etc. • Social media profile info DESIGN CONTENT Mag v1 Mag v2 Mag v3 Mag v4 • Determine • Gather the look with the & create NOTIFY BY E-MAIL/ built-in text, video, components photos, social media,... animations PUBLISH ADD TRACKING CRITERIA • Pour all available info (design, • Segmentations content, tracking info) in the CUSTMZ • Google analytics d-base & publish • Social media sharing tools • Selection of components tracking
- 74. + Pricing Comparison print vs. digital magazine
- 75. + Pricing Comparison print vs. digital magazine
- 76. + What can Your digital CUSTMZ offer magazine? you? KPI’s
- 77. + KPI’s digital magazines What can Your digital CUSTMZ offer magazine? you?
- 78. + KPI’s digital magazines Reach What can Your digital CUSTMZ offer magazine? you?
- 79. + KPI’s digital magazines Reach Consistent with image + information transfer What can Your digital CUSTMZ offer magazine? you?
- 80. + KPI’s digital magazines Reach Consistent with image + information transfer WOM/MGM What can Your digital CUSTMZ offer magazine? you?
- 81. + KPI’s digital magazines Reach Consistent with image + information transfer WOM/MGM What can Your digital Loyalty/growth CUSTMZ offer magazine? you?
- 82. + KPI’s digital magazines Reach Consistent with image + information transfer WOM/MGM What can Your digital Loyalty/growth CUSTMZ offer magazine? you? Transactional
- 83. + KPI’s digital magazines Reach Consistent with image + information transfer WOM/MGM What can Your digital Loyalty/growth CUSTMZ offer magazine? you? Transactional Internal effect
- 84. + What can Your digital CUSTMZ offer magazine? you? Example
- 85. + Meet Bruce http://www.bruce.be/
- 86. + Questions? koen@het-salon.be
Editor's Notes
- Voorstelling van CUSTMZ, een tool waarmee je niet alleen makkelijkdigitale magazines zal kunnen maken maar waarmee je een belangrijke added value aan je klanten zal kunnen bieden, nl het feit dat alles wordt getrackt (niet alleen de typische Google Analytics maar ook persoonlijke info van elke lezer) en je dus een ongekende verrijking van hun bestaande CRM database kan verzekeren.\nCreating a customized digital magazine that will get you noticed, shared and liked while simultaneously enriching your customer knowledge thanks to an easy-to-use tool? With CUSTMZ, a brand new revolutionary platform for digital publications with integrated Social CRM for marketing purposes, you can now easily create and manage digital magazines that enable you to segment to specific groups, track what they do with your magazine and bind them to your brand.\n\nEerst even snel de definitie en verschillende types doorlopen om vervolgens even dieper in te gaan op de veranderende omstandigheden die het noodzakelijk maken om aan de vraag naar digitale magazines tegemoet te kunnen komen.\nDan stel ik jullie uitgebreid de mogelijkheden van CUSTMZ voor om vervolgens af te sluiten met het meer praktische luik, ttz wat gebeurt er zodra je een digitaal magazine hebt gecreërd, welke profielen je nodig hebt, hoe lang het zal of kan duren voor je je eerste digitale magazine kan uitrollen en wat de prijs is (FYI: omdat we nog min of meer in betafase zijn, bijzonder interessant voorstel te doen).\n
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- Hier gaan we snel doorgaan, want voor jullie al bekend terrein, natuurlijk. Wat wel ‘nieuw’ is, is dat er voor CUSTMZ een groot verschil is tussen de zgn. print-based en de web-based magazines en dat dat verschil erg belangrijk is voor de ontwikkeling van een specifiek digitaal magazine.\n
- The Audit Bureau of Circulations (ABC) is a forum of the magazine and newspaper publishers, advertisers and advertising agencies that audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by their members. ABC provides credible, verified information critical to the media buying and selling process by conducting independent, third-party audits of print circulation, readership and Web site activity. Source: http://www.accessabc.com/ \n\nThe best digital magazines combine the advantages of print (content, relationship) with the best of online (rich media, interaction, measurability). \n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
- EXAMPLES\n. Page-flip: \n. Print-inspired digimag: ajax-imag.nl\n. Web-inspired, homepage: allerhande.nl\n. Web-inspired, blog structure: mb.mercedes-benz.com \nAlso notable:\n. Vodafone Clear magazine\n. nalden.net\n\n???\niPad magazines\n
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- Marketing and communication are undergoing major changes, driven by 5 key drivers :\n \n DIGITAL becomes leading\n \n SOCIAL MEDIA is everywhere\n \n CONTENT MARKETING replaces traditional marketing\n \n TRACKING becomes key\n \n SOCIAL CRM is a game changer\n
- Internet penetration\n Europe: 58,3%\n Belgium: 77,8%\n \nRise of the tablet\n June 2011\n Netherlands: 8% of the households has a tablet\n Belgium: 4% of the households\n 2012: research shows that of the current 79% desk- or laptop users, 19% reckon they will shift to tablets, 18% to other mobile devices\n
- Impressive numbers\n Facebook: 750.000.000\n Twitter: 300.000.000\n LinkedIn: 79.000.000\nJust mere presence is not enough\n “Social media is not only participating in conversations. It’s as much about giving participants something to converse about.”Helge Tennø, planner at Scandinavian Design Group (http://sdg.no/)\nMake your ‘owned medium’ (= your magazine) relevant enough to ‘earn’ attention and likes\n Get noticed and liked/shared by providing content that is relevant (= useful and/or entertaining) to the reader\n
- “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (Junta 44)\nParadigm shift: content, relevance and experience become key to make sure your message is read, seen and/or heard to increase loyalty and/or boost sales\n From CRM (Customer Relationship Management) to CXM - Customer Experience Management\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Measurability: the importance of ROI \n Behavioural analytics (page views, clickthroughs, time spent, etc.) help you measure and improve your ROI\n Analyze results and improve your targeting & segmentation\n Easily track what happens with your medium\n Segmentation and personalisation are key to make your content relevant\n
- Enrich transactional data from your CRM database with lifestyle data from readers’ profile info on social media platforms\n
- Enrich transactional data from your CRM database with lifestyle data from readers’ profile info on social media platforms\n
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- CUSTMZ comes with a unique range of features offering significant time and cost savings and complete control of the production process \n \n CUSTMZ is also a powerful marketing tool, enabling you to segment specific groups, track what they do with your magazine and bind them around your brand\n
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- CUSTMZ enables you to create segments in your readers’ community, e.g. consumers, agencies, distributors, partners etc.  \nFor each of these segments, you can create a custom or alternative version that triggers the specific interests of the segment \nDifferent versions can include different page order, different cover, different calls to action, different pictures…\nYou can easily create multilingual action- and brand-driven consumer magazines\n You can create different versions that focus on different matters\nYou can develop and extend loyalty programs (call-to-action, contest, etc.) to specific segments to increase retention\nYou can create very targeted (promotional) content\n
- CUSTMZ enables you to create segments in your readers’ community, e.g. consumers, agencies, distributors, partners etc.  \nFor each of these segments, you can create a custom or alternative version that triggers the specific interests of the segment \nDifferent versions can include different page order, different cover, different calls to action, different pictures…\nYou can easily create multilingual action- and brand-driven consumer magazines\n You can create different versions that focus on different matters\nYou can develop and extend loyalty programs (call-to-action, contest, etc.) to specific segments to increase retention\nYou can create very targeted (promotional) content\n
- cijfers tablets markt + info over native apps vs online\nCUSTMZ includes functionality for creating and delivering digital publications across multiple platforms\n PC, laptop, iPad and other tablets  \nYour publications are optimized for search engines ensuring good Internet visibility\nYou can easily publish, segment, track and analyze all platforms from the same CMS\nContent is added and edited only once\nYou increase your presence online tremendously\n
- cijfers tablets markt + info over native apps vs online\nCUSTMZ includes functionality for creating and delivering digital publications across multiple platforms\n PC, laptop, iPad and other tablets  \nYour publications are optimized for search engines ensuring good Internet visibility\nYou can easily publish, segment, track and analyze all platforms from the same CMS\nContent is added and edited only once\nYou increase your presence online tremendously\n
- Oliver Blanchard concludes with in that blog post:\n[Social] CRM is a business function supported by a system and technologies whose aims are to improve a company’s ability to derive insights into customer needs and behaviours by adding to their transaction data the lifestyle data they share online.\nFully embedding with social media sharing tools, CUSTMZ enables you to touch audiences you were not able to reach before\nAccess each reader’s individual profile info available in social media to increase your Social CRM\n\nYour content can be shared on Facebook and other social media, creating viral spread of your content\nYou create a group of fan readers around your magazine on social media\nYou learn more about your reader by insights into customer needs and behaviours by adding the lifestyle data they share online to their transaction data\n
- Oliver Blanchard concludes with in that blog post:\n[Social] CRM is a business function supported by a system and technologies whose aims are to improve a company’s ability to derive insights into customer needs and behaviours by adding to their transaction data the lifestyle data they share online.\nFully embedding with social media sharing tools, CUSTMZ enables you to touch audiences you were not able to reach before\nAccess each reader’s individual profile info available in social media to increase your Social CRM\n\nYour content can be shared on Facebook and other social media, creating viral spread of your content\nYou create a group of fan readers around your magazine on social media\nYou learn more about your reader by insights into customer needs and behaviours by adding the lifestyle data they share online to their transaction data\n
- Optimize marketing ROI\n Collect and act on behavioral data \n Improving your audience’s experience\n Make your future publications more relevant\n
- Optimize marketing ROI\n Collect and act on behavioral data \n Improving your audience’s experience\n Make your future publications more relevant\n
- Optimize marketing ROI\n Collect and act on behavioral data \n Improving your audience’s experience\n Make your future publications more relevant\n
- Optimize marketing ROI\n Collect and act on behavioral data \n Improving your audience’s experience\n Make your future publications more relevant\n
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- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Gather & create content (text, video, visuals, etc.) \nDesign pages (‘what comes where’) with components \n Use existing components/building blocks, such as text-block, video, photo slideshow, hotspot, poll, etc. + possibility to create custom-made components\n Components will be updated regularly, according to demands from users\n Best to design directly in Flash, but design can also be created in InDesign or Illustrator and then imported into Flash\nPour content into CUSTMZ CMS \n One master version that can easily be adapted for different segments\nImport CRM database\n CRM database needs to be imported manually into the CMS, in CSV-format\nPublish\nNotify by e-mail\n E-mail is sent out with personal link to each contact for tracking purposes (via CRM-system client)\nAll individual behavior is registered and enriched with additional data such as clickthroughs and interactions and social media data (Facebook, Twitter, LinkedIn)\nThis info is then poured back into the CRM database to enhance profile information\nThis additional info allows for an even better segmentation and more relevance\nThis flow can be repeated ad infinitum\n
- Comparison print\n Less = print & distribution\n More = price per page (video, animations, audio) BUT less pages that ‘go deeper’\n \nEnhanced CRM database\n Digital magazine is an investment, not a cost!\n
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