The document discusses 7 ways to enhance webinar promotions in 2016. It provides tips for crafting compelling subject lines, optimizing email body content for mobile viewing, promoting webinars through different channels like HTML vs plain text emails, leveraging personalization and past attendee data, promoting on social media, focusing promotion efforts on the day before and day of the webinar, and maintaining consistent branding across all promotional materials. The key is testing different subject lines, formats, times and creative to find the most effective promotion strategies for driving webinar registration.