1. Graphics: LOGO

2. Branding
• To create an identity for a client
• Colors, typefaces, use of images, mood
and tone
• An identity include: name, logo,
tagline, voice, and sounds.

3. A Logo Should:
• Be unique to the brand.
• Be memorable.
• Be sizable (scale up or down and have
it readable).
• Be reproducible in a variety of
mediums.
• Say something.

4. Types of Logos
• Logotype • Character Icon
• Lettermark • Combination
• Symbol
• Emblem

5. Logotype
Using unique lettering and
typography to spell out the
name.

6. Lettermark
Using the initials of the
name.

7. Symbol
A visual that is abstract,
pictorial or
nonrepresentational

8. Character
Icon
Personality of the brand
into a character

9. Combination
Mark
Uses both image and type

10. Emblem
Combination of image and
type that are always
together.

11. • What is Branding?
• Name two types of logos?
• What should logos do?

12. Identify what type is our school’s logo?
How would you redesign our logo?