The document discusses the essential concepts of logos and branding, emphasizing that a logo is a graphical representation used for identification and recognition of a brand, while branding encompasses customer perceptions and interactions with the brand. It outlines the logo design process, which includes stages like research and revisions, and highlights the importance of visual consistency through principles such as the golden ratio. The author, Sahil Dev, argues that effective branding and logos create a distinct identity for businesses and influence customer feelings.

1. & BRANDING SESSION
Sahil Dev
B R A N D I N G & U I / U X D E S I G N E R

2. Let’s talk about:
• LOGO
• BRANDING
• LOGO x BRANDING
• LOGO VALUE
• EFFECTIVE LOGO
• LOGO DESIGN PROCESS
• GUIDES & GOLDEN RATIO
• LET’S DESIGN

3. What’s a Logo?
L O G O I S N O T A B R A N D
Logo is a graphical element (mark, symbol, icon,
or character) that represents an organization.
It could represent the services, characteristics,
value of the business but the key purpose of logo
is Identification & Recognition and to provide a
competitive advantage to the business.
Example: Logo serves the same purpose a business
what face does for a person.
A person has a lot distinctive body parts & features but
other than face we hardly use any of them to identify
the person. Similarly, logo are also used to identify the
brand among all the other brands.
DESIGNERBANDASTUDIO
N E V E R M A K E T H E L O G O B I G G E R

5. Branding
W H A T T H E Y S A Y A B O U T Y O U
Branding is a customer’s feeling towards a brand.
It’s not limited to designing the brand elements,
marketing collaterals, and ads. It should reflect in
all the communication or interaction that a
person has with the brand.
Example: If a business is a person then what
people think about that about that person, what
they say about him/her, defines the branding.
Y O U D O N ’ T C R E A T E O N E B R A N D B U T M U L T I P L E B R A N D S F O R Y O U R E A C H
C U S T O M E R S
DESIGNERBANDASTUDIO

6. Logo & Branding
DESIGNERBANDASTUDIO R E L A T I O N B E T W E E N
My Definition:
“If the brand is a circle then the logo is the center of that circle.
One can’t draw a circle without defining the center first.”
Brand could be smaller or larger in the size but the
importance of the logo remains the same.

7. Logo Value
• Business Nature
• Business Size
• Business Valuation
• Requirements
• Designer’s Value
DESIGNERBANDASTUDIO
P R I C I N G ~ V A L U E
https://idapostle.com/what-is-the-value-of-a-logo/

8. Effective Logo
W H A T M A K E S A L O G O G O O D
©SahilDev|DesignerBanda

9. Logo Design
Process
H O W T O D O I T ?
• Design Briefing
• Research
• Brainstorming
• Ideas Exploration
• Digitization
• Presentation
• Revisions
• Final design
© Sahil Dev | Designer Banda

10. © Sahil Dev | Designer Banda

11. Guides &
Golden
Ratio
Guides & Golden Ratio
G U I D E S O R G R I D S Y S T E M
• Proportional
• Visually Consistent
• Scalable
• Reconstruction
1x
2x
6x
H O W T O M A K E I T B E T T E R ?
©SahilDev|DesignerBanda

12. G O L D E N R A T I O
• In mathematics two no. are said to be in golden ratio if (a + b)/a = a/b = Φ ~ 1.618
• Fibonacci Sequence: 1 1 2 3 5 8 13 21 34 55 89……
• Watch Nature by Number (3min) on YouTube by Cristobal Villa
© Sahil Dev | Designer Banda

14. Sahil Dev
Branding & UI/UX Designer | Instagram: @designer.banda
“A brand is just a name on a piece of paper but branding
makes us believe that it exists in reality.”
-
Sahil Dev aka Designer Banda
Let’s Design!
Thank You