Pacific Seafood Bounty Company Analysis. Fish is an important source, and Pacific Seafood is one of the biggest producers in the USA market. We have analyzed pacific seafood competitive analysis, pestle analysis, porter's five analysis, and SWOT analysis in this PPT. Resources and Capabilities, This shows how the company is differential and competitive analysis.

1. Pacific Seafood bounty
Pacific Seafood Bounty is one of the renowned and largest sea
food in US market. This is a premium seafood producer which
operates in several ports along the Pacific Ocean including in
Cordova, Alaska; Newport, Oregon; and Anacortes, Washington.
It is vertically integrated with fishing vessels and processing
plants. In 2019, company’s total sales was over $800 million,
become one of the top 5 producers in Fish and Seafood
Wholesaling.

2. Competitive Positioning (Pacific Seafood bounty)
Competitive positioning is regarding shaping however you’ll “differentiate” your giving and
build worth for your market. It is way of valuing offered by the brand in the form of good and
service in a relative market.
Market Profile
• It is one of 5producer
in seafood
wholesaling in US
market.
• This industry has
approximately $18B in
annual sales
Stage of Growth for
Customer
• new fast freeze
technology onboard
• process fish faster
higher quality fish
• Each ship, purchased
new and then
upgraded with the
fast freezers, would
cost $20 million
Competitors
• Inland Seafood,
• Trident Seafoods,
• Ocean Choice
International,
• UniSea food

3. Pacific Seafood’s Revenue over the period of
2019-21

4. COMPETITVE ADVANTAGE FOR PACIFIC SEA
FOOD
HIGH QUALITY FISH
• The company is highly respected in the industry for its high-quality catches and processing methods, such
that their Ocean’s Premium Brand can demand a 25% premium price compared to the other mass market
producers.
• Good quality( the top Sushi chefs and restaurants are some of their best customers and sing their praises
in the restaurant industry)
DEALING IN DIVERSIFIED PRODUTS
• Products include fresh fish, unpackaged frozen fish, and seafood, including cured seafood products.
• Canned and packaged seafood is included in the Seafood Preparation Industry.
USING NEW TECHNOLOGY
• Planning for onboard processing as well as the new fast freeze technology onboard could allow Bounty to
process fish faster and maintain a higher quality fish.
• Each ship, purchased new and then upgraded with the fast freezers, would cost $20 million.

5. Differential Advantage
Product
• Products include fresh fish, unpackaged frozen fish, and seafood, including cured seafood products.
• Canned and packaged seafood is included in the Seafood Preparation Industry.
• The product is analysed with fish and sea wholesaling and seafood preparation.
Distribution
• It sells 40% of its products to West Coast and Rocky Mountain area premium grocery store chains such as Whole Foods and
Central Markets, and 50% through wholesalers that sell to high end restaurants and specialty retailers throughout the same
territory. Its products are sold directly to Puget 10%Sound area restaurants and specialty fish markets
Promotion and Price
• Using new technology to promote brand under the name of Ocean Classic and Easily launch a new line of products to
complement our Ocean’s Premium brand.
• Improved quality and decreased cost of goods sold were good directions
• major grocery stores as well as offer it to our existing high-end customers, and maybe even find a market in mid-priced
restaurants”.

6. PESTEL
Analysis
Political/Legal
05
● No political and legal
challenges for our seafood
products
Environment
04
● Disrupt fisheries food webs (specifically)
● Targeting Salmon and tuna fishes
● Overfishing and pollution
Technological
03
● New factory processing ships
● Sensors on nets- for better information
● New data analytics- fishing data
Economic
02
● High charges
● Not Affordable for poor
customers
Social
01
● Overfishing and habitat destruction
with deep trawl nets
● Criticism of Capturing other species

7. Porter Five Forces Analysis
• Porter's Five Forces is a model that distinguishes and breaks down five serious powers that shape
each industry and decides an industry's shortcomings and qualities. Five Forces examination is as
often as possible used to distinguish an industry's construction to decide corporate technique. The
Five Forces model is named after Harvard Business School educator, Michael E. Doorman.
Rivalry in the business
• Inland Seafood,
• Trident
Seafoods,
• Ocean Choice
International,
• UniSea food
Danger of substitute
items
• Unpackaged frozen
fish, and seafood,
cured seafood
products
• Canned and
packaged seafood
• Processing fish and
shellfish for fats and
oils.
Force of clients
• Good quality in low
prices
• High yield
• Customer Support
Research
• Upgradation
method to provide
better services
• Better competitive
price range
Capability of new
participants into the
business
• Upgraded
Technology
• Better seafood
• Better distribution
to directly retailers
• Better price with
quality
• Environment
Concern
Force of providers
• Premium Value
• Environment
concern
• Commercial fishing
• Overfishing
• Hampering habitat
• Better services
• Skilled employee

8. Resources and Capabilities
Resources
• Enough revenue from sales
• Well Organised integral structural
• Production of high quality fish
• Popular Brand Name
• Strong Leadership
• Varied fish products
• Good connection with hotels and
restaurants
• Using of technology of net sensor and free
technology
Capabilities
• Quality product with low price
• Production of fish with technology
• Reduced margin to afford for
everyone
• Responsibility for environment
• Launch a new line product
• Sell to grocery items and reach to
mid restaurants
• Dynamic Behaviour

9. Root Cause Analysis
Root Cause Analysis is getting out problems identification and solving used for identifying
the root causes of faults or problems. It is widely used in IT operations,
telecommunications, industrial process
Identify the signs of the cause
Possible factors that can cause the error
Restriction of quality check
Potential events of problems in new product configuration
GOALS

10. Principles
▪ Fishing Technology
• Sustainable fish stock A fishery must be
conducted in a manner that does not
lead...
• Effective management The fishery is
subject to an effective management
system that respects local,...
• Criteria for fishing
• it can be continued indefinitely at a
reasonable level
• it maintains and seeks to maximize,...
• Appropriate fishing gear should be used
• Fishing crafts should be used
Benefits
• Creation of Employment
• Environment Benefit
• Limits Overfishing
• Easy to Maintain
• High Yields
• Prevents Extinction of Some Fish
Species
• Low price products
• Connected to other mid size
restaurants

11. SWOT ANALYSIS
• SWOT represents Strengths, Weaknesses, Opportunities, and Threats, thus a SWOT Analysis is a
procedure for evaluating these four parts of your business.
• You can utilize SWOT Analysis to benefit as much as possible from what you have, to your
association's best benefit. What's more, you can decrease the odds of disappointment, by
understanding what you're missing, and disposing of dangers that would somehow or another
catch you unprepared.
• Even better, you can begin to make a technique that recognizes you from your rivals, thus
contend effectively in your market.

12. • Appoint more and
more skilled
employee
• Low price with high-
quality product.
• Launch of new
products
• Sell in grocery stores
• Find a market in mid-
priced restaurants”.
• Price Wars
• Reducing price margin
• Invest more money in
futuristic opportunity
• Hamper Brand value
• Change in taste
• High price
• Non-environment
working
• Indirectly sell to
customer
• High premium
• Not competitive mid
value price
• Good customer support
• High quality fish
• One of big producer
• Using of new technology
• Directly engage with restaurant
and big market
• Financially Strong
• Brand Value Strength Weakness
Opportunity
Threats