This document discusses 7 habits of highly effective iBeacon campaigns. It explains that iBeacons use Bluetooth signals to engage customers based on their location. Businesses can integrate iBeacon technology with Apple's Passbook app to deliver mobile wallet promotions without needing a custom app. The document provides tips for iBeacon placement, creating compelling offers, and analyzing key performance indicators.

1. 7 Habits of Highly Effective iBeacon Campaigns
The fastest and least expensive way to get started with iBeacons.

2. 3 Webinar Goals
1. Determine fact from fiction about some common iBeacon myths
2. Learn the fastest & easiest way to get started using iBeacons
3. Get tips on how to effectively deploy an iBeacon campaign

3. Fosbury helps businesses drive store traffic using mobile promotions.
Businesses using Fosbury connect with customers using location
services and push notifications without an app download, without a
need for technical skills, and without a large technology investment.
A Little About Us…

4. !
How do iBeacons work?
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Do iBeacons deliver content?
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Do I need to build my own app to use an iBeacon?
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How do I get started testing and using iBeacons?
!
!
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Common questions:

5. An iBeacon is a low cost, low power transmitter, that sends
out a signal that your phone can pick up when it's nearby.
Using bluetooth signals instead of Lat & Long, they can be
used by businesses to drive store traffic and engage
customers.
What is an iBeacon?

6. No. An iBeacon transmits only. They do not deliver or
receive content. The App detects the iBeacon by asking to
be notified when it“sees”an beacon, similar to how
geofences work when the device crosses into a specific
geographic location .
!
!
Oh,
Hello.
Do iBeacons Deliver Content?

7. Yes. The app is what
detects the iBeacon and
decides what content to
deliver. All of the fun stuff
like push notifications,
coupons, and directions
are actually delivered by
the app and not the
iBeacon.
!
!
!
Do I need an App to
use an iBeacon?

9. 7 Habits of Highly Effective iBeacon Campaigns
The fastest and least expensive way to get started with iBeacons.

10. 1. Be Proactive
It’s Not Necessary to Build a
Custom App to Use an iBeacon:
!
You can integrate iBeacon technology with
Passbook, which is preinstalled on the home
screen of Apple’s iPhones. Passbook can’t be
deleted. It’s the fastest and least expensive way
to get started building & testing an iBeacon
experience. Plus, your operating in a completely
Apple experience which users trust to be
superior.

11. 2. Place iBeacon in-store &
easily reach your customers
using push messages and
location-based messages.
1. Create Passbook mobile
wallet campaigns - coupon,
offer, recipe, gift card or
loyalty card
3. Drive store traffic and
consumer engagement
Passbook + iBeacon
How does it work?

12. 2. Think with the End in Mind
What Are Your Specific Campaign
Objectives:
!
• Generate New Business:
• Promote High Margin Sales
• Slow periods
• Special offer for first timer
• Upsell
!
• Encourage Repeat Business:
• Liquidate seasonal specials
• Promote new products to try
• Start a loyalty program
!
• Engaging Experience:
• Green Coupons
• Recipe Cards
!

13. 3. Put First Things First:
Does the Offer Deliver Meaningful
Value?
Always Deliver Value:
In order to use location targeting a customer must download a promotion into Passbook.
!
Why should users download this coupon? The value of the offer has to be compelling.
Remember one download allows marketers an opportunity to perpetually update the
pass & remarket to the customer - so it’s important to get customers to download the
coupon initially. (We encourage strong initial discounts greater than 30% or a Free
product or service.)

14. 4. Think Win-Win
Determine iBeacon Placement:
!
Multiple iBeacons attached to one pass:
This is perfect for a alerting customers with
multiple stores across a city.
!
One iBeacon attached to a store shelf:
This is great for an exclusive offer or special
seasonal items.
!
!
*Remember Passes are Location Aware which makes it
possible to reach customers with an alert at precisely the
right shopping moment: when they are near your store.

15. 5. Seek First to Understand, then to be
Understood:
Don’t Reinvent - Add Mobile Wallet Promotions to a
Campaign you are Currently Running:
!
This is a smartest method to test out iBeacons + Mobile Wallet’s effectiveness - add
a promotion to a campaign you are currently running. Give customers a different
channel of interaction.

16. 6. Synergize
Take Advantage of all your
Current Distribution Channels:
!
Maximize downloads by distributing your pass
URL across all of your other marketing
channels, including: email newsletters,
Facebook, Twitter, website, Pinterest, SMS, &
Print (using QR codes) & many more.

17. 7. Sharpen the Saw
Analyze KPI’s then Optimize:
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• What offers are driving the most
downloads?
• What CTAs are driving downloads?
• How does mobile wallet compare to other
marketing initiatives?
• Are alert notifications driving redemptions?
• What distribution channels drive
downloads?

18. iBeacon
!
Fosbury’s mobile wallet solution is the market’s
fastest way to use iBeacons for your business.
!
In under five minutes, you can create a coupon or
loyalty card, and use Bluetooth iBeacons to send
messages to your customers based on their
location. Both our small business owners and
agency clients are excited by the possibility of
closing the marketing loop, by tracking digital
ads to in-store redemption.

19. Want more info or a demo? Call or email me:
mary@fosbury.co or 512-680-5297