Karen Webber outlines 7 habits of highly effective content marketers: 1) Have a constant content strategy focused on buyer personas, 2) Embrace available data to personalize content, 3) Be thought leaders by writing content and consuming industry news, 4) Be selective about projects and partnerships, 5) Show value through measurement and ROI, 6) Prepare teams for increasing technology roles, and 7) Continually innovate and refine strategies instead of relying on past ideas. These habits can help marketers get better results with their content marketing efforts.