While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised.
Frank Hartkopf, our head of European content, held this webinar where he discussed the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.
Can bilingualism cause problems for children? Which language should parents speak? Should parents avoid mixing languages? This slideshare accompanies a RALLI film by Dr Vicky Murphy providing some basic information about bilingualism based on the research evidence. http://youtu.be/p9iWG0M5z40
For an index of the RALLI films and slides see: http://ralliindex.blogspot.co.uk
Can bilingualism cause problems for children? Which language should parents speak? Should parents avoid mixing languages? This slideshare accompanies a RALLI film by Dr Vicky Murphy providing some basic information about bilingualism based on the research evidence. http://youtu.be/p9iWG0M5z40
For an index of the RALLI films and slides see: http://ralliindex.blogspot.co.uk
Small is beautiful: #smartcontent for smartphonesMarc Hartog
www.apptitudestudio.com
This content marketing based presentation addresses how to deliver great content in a great way to achieve success.
The presentation journey:
1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience.
2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise.
How?
3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663.
4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology.
5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future.
And we can help - say hello@apptitudemedia.co.uk
www.apptitudestudio.com
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
How To Establish Your Corporate and Personal Brand in ChinaKaitlin Zhang
18 August 2017, London, UK
Speaker: Kaitlin Zhang
Are you interested in expanding your business into the Chinese market? Are you considering moving abroad to work in China? Do you want to know what are the most successful brands in China and why?
This session is lead by Kaitlin Zhang, CEO of Oval Branding, an international branding consultancy specialising in cross-cultural new market entry and brand management. Her clients include businesses and senior executives in a variety of industries, such as finance, government, real estate, non-profit, in Beijing, Shanghai, Guangzhou and Shenzhen.
In this session, you will learn how to establish your corporate and personal brand in China. Your will learn about the different social media platforms you can utilise and the cultural difference between China and the UK. Attendees are encouraged to ask questions and network with others.
7:15 - 7:45pm Doors open / Networking time
7:45 - 8:15pm Seminar + Q&A
8:15 - 8:30pm Networking time
www.ovalbranding.com
凯特琳·张品牌顾问公司 Oval Branding,专注于品牌管理,在线营销策略和声誉公关管理。通过以客户为中心的设计理念和系统性的建构方案,提升品牌的价值。
公司业务分为企业品牌管理和个人品牌形象管理。
伦敦·上海·旧金山·温哥华
200 Retailers | 15 Speakers | 12 Innovators | one Half-day event.
http://www.retailrecharged.com
Retail Recharged has been created to Showcase and evaluate how the latest innovations and technology can successfully be applied in Retail.
You will get to hear from and engage with some of the most exclusive speakers from some of the world's most iconic brands.
You will decide which break-through innovators will deliver a real ROI. A Return on Innovation.
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1MTU6by.
Tin Kadoic expands the definition of responsive beyond RWD, encouranges the audience to rethink how to design and develop responsive software. Tin shows examples of how intelligent design can improve industry-leading applications, how you can include Smart First approach into your UX and UI processes. Filmed at qconnewyork.com.
Tin Kadoic is a designer living in New York. He has designed digital products for more than 12 years and in the last few years he has founded a digital agency, taught UX design at uni, organized meetups on two continents and moved to NYC. Working as a Creative director @fivenyc, a design driven app development company he leads a team of designers building mobile products.
One of the biggest challenges for translation teams today is that the translation tends to be pushed to the very end of the product cycle and, if deadlines aren't met, can have an adverse impact on the total cost of product marketing campaign due to delayed releases. Regardless of our role in the translation process, we need to understand how both the documentation process and the translation process affect each other, where are the bottle-necks in the workflow, and how we can merge the two so that our customers can meet their goals.
140 people every content marketer should follow on Twitter, by Axonn MediaAxonn Media
Content marketing agency Axonn Media has used a combination of influencer marketing research tools and desk-based research to identify 140 people whose Twitter accounts must be followed by every content marketer.
Small is beautiful: #smartcontent for smartphonesMarc Hartog
www.apptitudestudio.com
This content marketing based presentation addresses how to deliver great content in a great way to achieve success.
The presentation journey:
1. Everyone is on their smartphones and tablets. Consumer behavior has changed - the smartphone is where you need to be to get your message to your audience.
2. The world has gone content crazy – more content than ever before, most badly conceived and poorly delivered - you need to cut through the noise.
How?
3. Magazine mindset – create quality content with pace & rhythm, learn from the people who have been doing this since 1663.
4. So now you are creating great content, think about how to deliver it to where your audience live, on their phones and on their tablets. Enter apps – great content apps bring it to life, etc. Make use of amazing technology.
5. Future…this is generation now and generation free. Content Marketing is key to success, but you need to think about not just what is happening now, but keep agile for the future.
And we can help - say hello@apptitudemedia.co.uk
www.apptitudestudio.com
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
SEO for international multilingual projectsAni Lopez
How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.
How To Establish Your Corporate and Personal Brand in ChinaKaitlin Zhang
18 August 2017, London, UK
Speaker: Kaitlin Zhang
Are you interested in expanding your business into the Chinese market? Are you considering moving abroad to work in China? Do you want to know what are the most successful brands in China and why?
This session is lead by Kaitlin Zhang, CEO of Oval Branding, an international branding consultancy specialising in cross-cultural new market entry and brand management. Her clients include businesses and senior executives in a variety of industries, such as finance, government, real estate, non-profit, in Beijing, Shanghai, Guangzhou and Shenzhen.
In this session, you will learn how to establish your corporate and personal brand in China. Your will learn about the different social media platforms you can utilise and the cultural difference between China and the UK. Attendees are encouraged to ask questions and network with others.
7:15 - 7:45pm Doors open / Networking time
7:45 - 8:15pm Seminar + Q&A
8:15 - 8:30pm Networking time
www.ovalbranding.com
凯特琳·张品牌顾问公司 Oval Branding,专注于品牌管理,在线营销策略和声誉公关管理。通过以客户为中心的设计理念和系统性的建构方案,提升品牌的价值。
公司业务分为企业品牌管理和个人品牌形象管理。
伦敦·上海·旧金山·温哥华
200 Retailers | 15 Speakers | 12 Innovators | one Half-day event.
http://www.retailrecharged.com
Retail Recharged has been created to Showcase and evaluate how the latest innovations and technology can successfully be applied in Retail.
You will get to hear from and engage with some of the most exclusive speakers from some of the world's most iconic brands.
You will decide which break-through innovators will deliver a real ROI. A Return on Innovation.
How publishers can be more effective on Social Media. From listening and uncovering key influencers to creating valuable content......Scheduling your content too.
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1MTU6by.
Tin Kadoic expands the definition of responsive beyond RWD, encouranges the audience to rethink how to design and develop responsive software. Tin shows examples of how intelligent design can improve industry-leading applications, how you can include Smart First approach into your UX and UI processes. Filmed at qconnewyork.com.
Tin Kadoic is a designer living in New York. He has designed digital products for more than 12 years and in the last few years he has founded a digital agency, taught UX design at uni, organized meetups on two continents and moved to NYC. Working as a Creative director @fivenyc, a design driven app development company he leads a team of designers building mobile products.
One of the biggest challenges for translation teams today is that the translation tends to be pushed to the very end of the product cycle and, if deadlines aren't met, can have an adverse impact on the total cost of product marketing campaign due to delayed releases. Regardless of our role in the translation process, we need to understand how both the documentation process and the translation process affect each other, where are the bottle-necks in the workflow, and how we can merge the two so that our customers can meet their goals.
140 people every content marketer should follow on Twitter, by Axonn MediaAxonn Media
Content marketing agency Axonn Media has used a combination of influencer marketing research tools and desk-based research to identify 140 people whose Twitter accounts must be followed by every content marketer.
How to take a data-driven approach to content marketingAxonn Media
How can you use data to create your best-ever content marketing? We ask our director of data insights, and special guest Stefan Zeckner, global SEO manager at Western Union.
How does gender affect you as a marketer?Axonn Media
We surveyed 300 marketers and asked them, how does your gender affect you at work? The results are compiled in our latest research report, but as part of our webinar series we asked our panel, what has your experience been?
Your content is boring here's what to do about itAxonn Media
How do you create content that your audience don't just like and share, but content that connects with them emotionally? Here's how to create engaging, emotive and sometimes vulnerable content your audience will love.
How to make video content that gets watched and sharedAxonn Media
By 2017, 74% of all internet traffic will be video so there's never been a better time to start creating video content. But how do you get started? We asked our senior video producer.
How to make your thought leadership stand out from the crowdAxonn Media
How do you create content that is truly thought leading in your sector? In this presentation we look at how to create engaging content that doesn't sit on the fence but actually says something new.
A simple way to create content that gets resultsAxonn Media
The biggest challenge to content marketers is creating content that is truly effective, but how?
Our director of content marketing explains the importance of a strong title, clear CTA, but most importantly a good story.
"Content Strategy Simplified" gives you the insight needed to get the most out of your content marketing efforts, regardless of what stage you are at.
Learn how to setup, implement, monitor and adjust your strategies, ensuring you get the best results possible.
Supercharge your strategy! 20 stats for the organised marketerAxonn Media
Ready to supercharge your content marketing strategy? These 20 statistics, covering everything from digital to business to social media, will help you to develop your best-ever strategy.
We're a team dedicated to producing high quality
graphical content at a competitive price, within a
short time-period.
Having started as a two person operation in 2012,
we have grown substantially and now have eight
staff dedicated to making sure our clients get the
best content possible - whether it be an interactive
quiz or a Twitter card.
Infographics 101: Get it right every timeAxonn Media
Infographics are a valuable tool when it comes to content marketing, but many companies who commission an infographic aren’t sure what they can expect from their agency and how to plan it to perfection.
We put together an ebook of 100 of our best tips so that you can execute the most amazing infographics with less hassle.
In this slideshare, we’ve put together 15 of our favourite tips, with some handy stats to back them up.
50 new stats for 2015 that every marketer should knowAxonn Media
Statistics like these can inspire us and shine a spotlight on where we can improve and refine our strategy.
We've compiled 50 brand new statistics for 2015 that can help shine a light on the gaps in your strategy and give you a clear path to success.
So take these numbers and turn them into something amazing!
Please feel free to share and embed, let us know what you think @axonnmedia or send us an email inbound@axonn.co.uk
How to harness the power of visual content marketingAxonn Media
The history & psychology of visual content, why this is relevant to marketers, the different types of visual content and lots and lots of free tools!
Find out how non-designers can harness visual tools to break through the online noise and really connect with audiences!
The Big UK Content Marketing Benchmarks Study 2015Axonn Media
Highlights of the annual report "Content Marketing in the UK: 2015 Benchmarks, Budgets and Trends" by Content Marketing Institute and DMA UK, sponsored by Axonn Media.
140 Super Awesome Content Marketing Twitter Accounts Every Marketer Should Fo...Axonn Media
It seems as if everyone's talking and tweeting about content marketing, and it's no wonder as pretty much every organisations realises it's the best way forward for achieving marketing results.
Here we've put together a definitive list of the 140 people who we believe have the most important comments to share on the topic on Twitter.
It's a global list, featuring people and organisations ranging from those with hundreds of thousands of followers to those with only a few hundred. But what they all have in common is that anyone involved in content marketing will be able to learn something new and useful from following these Twitter accounts.
Subscribe to the list at @axonnmedia
https://twitter.com/AxonnMedia/lists/content-marketing-top140
How to become a highly effective content marketerAxonn Media
What sets the effective content marketers apart from the rest? What tools do they use? How do they think? Find out in this webinar by Karen Webber from content marketing agency Axonn Media.
Click, enjoy, share and let us know what tools you use!
twitter.com/axonnmedia
inbound@axonn.co.uk
+44 (0) 207 517 2200
www.axonn.co.uk
You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter
Navigating the content marketing technology landscapeAxonn Media
The marketing technology landscape is a complex one. What do marketers need to do to be effective in this area? How can you be confident in choosing the right software and technology solutions to make you a better marketer?
Peter Yates, director of account management at Axonn Media, discussed this in a webinar entitled Navigating the Marketing Technology Landscape.
International Literacy Day: Inspiration from Tolkien to Dr SeussAxonn Media
Books offer us the ability to use our imaginations and take a break from the busy world. What better way to celebrate National Literacy Day than getting lost in a book that has meaning and has helped guide us in our own lives in some way.
We asked members of each team in the company about the book they feel inspired them the most, how it helped them achieve a goal or overcome an obstacle.
Click, enjoy, share and let us know what your favourite or inspirational books are!
twitter.com/axonnmedia
inbound@axonn.co.uk
+44 (0) 207 517 2200
www.axonn.co.uk
You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5. @axonnmedia
Development
English
Proportion shrunk from 35% to 27%
Arabic
Arabic: mother tongue of more than 219 million people but only 2% of global digital content is Arabic
Russian
60 million speakers online penetration level 42,8%
Swedish
Increase of 7.2% online spenders (2012-2013) penetration level 83%
Chinese
Growth: 106 million - 445 million internet users (2004 - 2010) prediction: Chinese will take over as number 1 language
6. @axonnmedia
Worldwide Internet Users
44.8
21.5
11.4
10.4
7
3.7
1
Asia
Europe
North America
Latin America / Caribbean
Africa
Middle East
Oceania / Australia
Source: http://www.translatemedia.com/translation-blog/multi-lingual-content-creation-101/
7. @axonnmedia
Less than 1 in 5 web users in the EU feel comfortable purchasing a product in a non-native language – and 42% said they would never buy online in a language that was not their own. Source: Eurobarometer
Can’t read, won’t buy
8. @axonnmedia
An untapped opportunity 6 in 10 marketers have no content marketing strategy 67% have no knowledge of technology tools 81% have never heard of translation tools 8% of global marketers don’t use any translation
Source: Global Content Marketing Report, Cloudwords, 2013
9. @axonnmedia
Progress 58% have multilingual websites
With 10 languages you can reach 81% of internet users by translating content !
11. Pitfalls of global marketing
@axonnmedia
• Brand names, product names and slogans getting lost in translation
• Lack of localisation
• Ignoring cultural sensibilities
• Inappropriate style
• Lack of market insight
13. @axonnmedia
0
5
10
15
20
25
30
High cost
Time amount
Hard to keep companies message globally
Hard to manage the amount of translation projects
30
28
20
19
Biggest Difficulties With Localisation
Source: Global Content Marketing Report, Cloudwords, 2013
14. @axonnmedia
0
10
20
30
40
50
60
70
Global/ continental marketing efforts
No foreign languages
Targeting customers abroad without speaking their language?
Source: http://www.axonn.co.uk/axonn-research/sun-sea-and-content-marketing
15. @axonnmedia
0
10
20
30
40
50
60
70
80
Website Content
Brochures / Product Literature
Blogs / Social Media contents
Press Releases
79
42
23
23
Types Of Content Most Often Translated
Source: Global Content Marketing Report, Cloudwords, 2013
17. @axonnmedia
What is transcreation?
• English core message adapted to local context
• Create and tailor to your own target market
• Special content campaigns (e.g. Christmas Thanksgiving in the US)
18. @axonnmedia
British
American
• Tap
• Cooker
• Petrol
• Toilet
• Trousers
• Railway
• Wash Up
• Wash your hands
• Jug
• Campsite
• Faucet
• Stove
• Gas
• Bathroom
• Pants
• Railroad
• Do the dishes
• Wash up
• Pitcher
• Campground
19. @axonnmedia
How to implement a global content strategy
Working with the right people
-writers who are native speakers
-cultural experience
-think like a journalist
-familiar with local style and tone
-very good English skills
20. Giving them the right tools
-One story, many different angles
-Consistency, not conformity
-Plan ahead with a content calendar
-Distribute wisely
@axonnmedia
Content strategy
26. @axonnmedia
Social Media
Source: http://www.translatemedia.com/translation-blog/multi-lingual-content-creation-101/
Sweden
Germany
China
Central Africa
Latin America
Brazil