This document discusses the seven C's of effective business communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. It provides definitions and examples for each principle. Completeness means including all necessary information for the receiver. Conciseness is expressing ideas using the fewest words possible. Consideration involves preparing messages with the receiver's perspective in mind. Concreteness requires using specific, definite language rather than vagueness. Clarity aims for precise meaning and understanding. Courtesy grows from respect and concern for others. Correctness encompasses proper grammar as well as factual accuracy. The seven C's provide guidelines for effective written and oral business messages.

1. 1
BUSINESS
COMMUNICATION
‫کاروباری‬‫رابطہ‬
Management System Development

2. COMMUNICATION ‫رابطہ‬
 Communication is process of
sending and receiving messages –
sometimes through spoken or written
words and some times through non-
verbal means as a facial expressions ,
gestures or voice quality.
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3. BUSINESS COMMUNICATION ‫کاروباری‬
‫رابطہ‬
 To compose effective written or oral
messages, you must apply certain
communication principles.
 These principles provide guidelines
for choice of content & style of
presentation, adapted to the purpose
& receiver of your message.
 Called the seven C’s
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4. THE SEVEN C’s
‫نکات‬ ‫ساتھ‬ ‫کے‬ C’s
1) Completeness
2) Conciseness
3) Consideration
4) Concreteness
5) Clarity
6) Courtesy
7) Correctness
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‫تکمیل‬ (1
‫اختصار‬ (2
‫غور‬ (3
‫پن‬ ‫ٹھوس‬ (4
‫وضاحت‬ (5
‫اخالقی‬ ‫خوش‬ (6
‫درستی‬ (7
Management System Development

5. COMPLETENESS
‫تکمیل‬
 Your business message is complete when it
contains all the facts reader needs for the
reaction you desire.
 Completeness offers numerous benefits.
 First: Complete message are more likely to bring
the desired results without the expense of
additional messages.
 Second: They can do the better job of
building goodwill.
 Last:
1. Provide all necessary information
2. Answer all questions asked
3. Give something extra when desirable 5
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6. PROVIDE ALL NECESSARY
INFORMATION
 One way to help make your message
complete is to answer the five W questions.
 Example: To reserve a hotel banquet room
for auditor.
1. (Who) Auditor Name
2. (What) Specify the accommodation
needed
3. (When) Date & Time
4. (Where) Company
5. (Why) Audit
 The five question method is especially useful
when you write Request, Announcements
etc.
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7. CUSTOMER POINT OF VIEW
 5 W’s
• What To Buy ?
• How Much To Buy ?
• Where To Buy ?
• When To Buy ?
• How To Buy ?
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8. ANSWER ALL QUESTIONS ASKED
 Whenever you reply to an inquiry try to
answer all questions.
 A prospective customer’s reaction to an
incomplete reply is likely to be
unfavorable.
 The customer may think the respond is
careless is purposely trying to conceal
weak point
 If you have no information on particular
question, say so clearly
 If you have unfavorable information in
answer to certain questions, handle your
reply with both tact & honest.
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9. CONCISENESS
‫مختصر‬
 Conciseness is saying what you have to
say in fewest possible words without
sacrificing the other C qualities.
 A concise message is complete without
being wordy.‫مشتمل‬ ‫پر‬ ‫الفاظ‬ ‫زیادہ‬ ‫سے‬ ‫ضرورت‬
 A concise message saves time
& expenses for both sender &
receiver.
 Examples: From the book.
 Include only relevant material.
 Avoid unnecessary repetition. 9
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10. Examples
1.When will you come?
When will you come at home?
I will come 12 midnight / 12 Noon
12 midnight / 12 Noon
Midnight / Noon
2.What is your name?
What’s your name?
My name is Tariq.
“Tariq”
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11. CONSIDERATION
‫غور‬
 Consideration means preparing every message with
receivers in mind;
 Try to put yourself in their place & you must be aware
of their desires, emotions & probable reactions to
your request. Expels 4rm Book
 Focus on You instead of I
 This thoughtful consideration is also called “you
attitude”, or understanding of human nature.
 Show Audience Benefit in the Receiver
 To create considerate, audience-oriented messages,
focus on how message receivers will benefit, what
they will receive & what they want or need to know.11
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12. CONCRETENESS
‫پن‬ ‫ٹھوس‬
 Communicating concretely means being specific
‫,مخصوص‬ definite, & vivid ،‫پریقین‬‫اور‬‫روشن‬ rather than
vague & general. ‫غیر‬‫واضح‬‫اور‬‫عام‬
 The benefits to business professionals of using
concrete facts & figures are obvious:
 Your receiver know exactly what is required or
desired.
 Using concrete language has some additional
advantages. Concrete messages are more richly
textured than general or vague messages.
Examples.
 Use Specific Facts & Figures
 Put Actions in Your Verbs
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13. EXAMPLE
Concreteness
Customer Asked:
Please send me your company address.
Reply:
HT/3 Landhi industrial area, Karachi, Pakistan
Customer Asked:
Pls. send me your company specification
Reply:
Sir we are manufacturing of Yarn and dyed Fabric
Conclusion:
Always write on a very solid ground. It should definitely create
good image as well.
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14. CLARITY
‫وضاحت‬
 Getting the meaning from your head into the
head of your reader accurately – is the purpose
of clarity.
 Certainly you know it is not simple we all carry
around our own unique interpretations, ideas,
experiences associated with words.
 Choose Precise, Concrete, & Familiar Words.
 Clarity is achieved in part through precise &
familiar language. When you use precise or
concrete language you select exactly the right
word to convey your message.
 Familiar words as b/w 2 good friends, 14
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15. EXAMPLE
Customer asked:
Can you manufacture 300 bags in a day?
Answered should be cleared like:
Yes we can or No we can not
Conclusion:
Always make your answer clear with every one.
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16. COURTESY
‫اخالقی‬ ‫خوش‬
 True courtesy involves being aware not only of
the perspective of others, but also their feelings.
 Courtesy stems from a sincere you attitude
 It is not merely to show politeness with
magnetized assertion of “please” & “thank you”.,
but it is politeness that grows out of respect &
concern for others
 For this one should need to be Sincerely
tactful, thoughtful & appreciative.
 Use expressions that shows respect.
 Choose non-discriminatory expressions
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17. CORRECTNESS
‫درستی‬
 At the core of correctness is proper grammar,
punctuation, & spelling.
 However a message may be perfect
grammatically & mechanically but still insult
or a lose customer.
 The term correctness as applied to business
messages also means the following 3
characteristics.
1. Use the right level of language
2. Check accuracy of facts, figures & words
3. Maintain acceptable writing mechanics. 17
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18. Examples for Correctness
 Suppose:
Write a email,
Please find the attachment of Scanned
copies of Presentation and reply to
me on urgent basis after your reply
we will follow up on it.
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19. END of 1st Session
 Question / Answer Session:
 Shortly defined about Completeness?
 Shortly defined about Conciseness?
 Shortly defined about Consideration?
 Shortly defined about Concreteness?
 Shortly defined about Clarity?
 Shortly defined about courtesy?
 Shortly defined about Correctness?
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20.  BARRIERS TO COMMUNICATION
 VERBAL COMMUNICATION
 NONVERBAL COMMUNICATION
 ADVANTAGES OF ORAL COMMUNICATION
 DISADVANTAGES OF ORAL COMMUNICATION
 WRITTEN COMMUNICATION
 ADVANTAGES OF WRITTEN COMMUNICATION
 DISADVANTAGES OF WRITTEN COMMUNICATION 20
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