The document outlines 6 steps to successful marketing for a real estate business: 1) Set goals, 2) Identify target audiences, 3) Craft marketing messages, 4) Use education-based marketing, 5) Develop a referral system, and 6) Create a monthly marketing plan. It provides details on each step, such as defining SMART goals, choosing target markets, developing unique selling propositions, understanding the client buying process, asking for referrals, and planning referral partner and past client marketing.