1. by
Netgem
Hybrid TV solution
EE TV example

2. EE TV
EETV Marketing Campaign

3. Netgem corporate presentation
With more than 5M users, Netgem is a leader in the Connected TV Entertainment We provide
solutions to telecom operators enabling them to add value and services to their broadband offerings
since 1996.
Netgem is listed on Compartment C of Euronext Paris (Small Caps) Eurolist and we are a member of
NextEconomy, SBF 250, CAC Small 90, CAC ALL SHARES.
● ISIN / Euronext: FR0004154060
● Reuters: ETGM.PA
● Bloomberg: NETG FP
Netgem is also a financially sound company with no debt and a turnover steadily averaging 70-80
million Euros over the last years
Netgem at a glance

4. Netgem corporate presentation
Netgem Products and Solutions
Netgem
TV
Netbox
Services
Hardware products
For the connected home
NetgemTV:
Cloud based Multi Screen Video Platform and User
experience
Service operation:
Managed TV services and Content management
(aggregation - right negotiation)

5. Netgem corporate presentation
Netgem References
Worldwide
References
mobile operator
Pure Telco
OTT Player

6. Market
● All content moves to OTT delivery
○ Live channels
○ Enabling multi-screen and mobile scenarios
● Consumers’ usage structured around
○ Linear (live TV)
○ Non linear TV (Catch-up, Start-over, Hollywood VOD)
○ «World of OTT content» (Netflix, YouTube, HTML 5 apps)
● Fierce competition among operators, pressure on CAPEX
● PVR and Hybrid – only for an interim period in specific countries
Key Market Trends and Challenges

7. Building a TV solution
From technicalconsiderations
Video Head-
End?
Service
Platform?
DRM/CAS?
VoD
Provider?Devices?
New Team?
Mr/ Mrs Tier1

8. Building a TV solution
Time
RFP - IOT - Roadmap
Operations….
Money
Time - System
Integration….
From technicalconsiderations

9. Building EE TV solution
From a marketing commitment: 3 Pillars
Mobile experience
prominence to leverage
brand legitimacy and
facilitate X-sell in mobile
channels
A better experience than
the expensive PAY TV
players...
Without the price tag
(FREE when you take
home broadband)
Simplicity & UI
Differentiate with simplicity
to appeal to the Freeview
“upgraders” audience
Mobile Centricity Great Value

10. Building a TV solution
From a marketing commitment
Roadmap & Operation:
Leverage existing Free-to-Air
Broadcast
→ No IPTV Infra
→ No CAS
Live
Local Catch-Up and HTML5 cloud
based applications
→ No System Integration
→ No Rights Negotiation
On-Demand
Pre-integrated solution working on
STB and tablet
→ No integration
Devices
Product Roadmap and Cloud based
management solution provided by
NETGEM
→ No dedicated team

11. Building a TV solution
From a marketing commitment

12. EE TV
TV solution for a Tier 1 operator
STB N8500
Processor BCM 7241 - 3KDMIPS
TV signal 4DVB-T2 Tuners
Hard Drive 1TB Hard Drive
Apps HTML5 support
DRM Playready DRM
HDMI HDMI 1.4
Network Eth 10/100/1000 Base T
11n 2x2
USB USB 2.0
Country UK
Type Mobile operator
Broadband xDSL (wholesale BT)
Mobile subs 26 Millions
BB subs 0.8 Millions
Strengths High subs number - Brand reputation
Weaknesses GreenField - Low BB penetration
Opportunities Leverage Broadcast + OTT content
Threats BT competition

13. EE TV
EETV Web and Press Review

14. - Start from a Marketing view
- Use what is already there (Broadcast, IP Channels,
Apps )!
- Think Hybrid
- Not all operations need to be internalized
EE TV
Lessons learnt

15. спасибо за внимание
Romain Waller
romain.waller@netgem.com