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Frank Hermans Business Development Multimedia & Systems Integration The New  Individual TV Experience
Ericsson TV market segments  (incl.Tandberg) SATELLITE CABLE IPTV TELCO C&D* TERRESTRIAL PROGRAMMER BROADCASTER * Contribution and Distribution MaltaCom
Nearly 2,000 global customers
TV Industry Trends
Digital TV evolution – 3 phases Ericsson’s Vision is about the New Individual TV Experience Digital TVolution New Individual TV  Experience 1 st  Generation IPTV (Me too TV)
The Vision
IPTV Leaders and Differentiation  Source: Ericsson Consumer Lab Nov 2007, based on studies in Sweden, UK and HongKong IPTV – the only efficient way for differentiated TV services Effect Differentiators Content & channel offering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ericsson TV - Deployment 15 of Top 20 IPTV & Over 200 Operators use Ericsson for TV 85% of the US cable operators use Openstream VoD Middleware 225+ Head End Contracts with 15K+ IPTV channels 12+ End-to-End IPTV Contracts 60+ Mobile TV End-to-End >48 Use Ericsson Access  4 Top Tier 1 Telcos with Ericsson GPON/VDSL2 Access  5 of 10 largest IPTV deployments use Ericsson IP Optical Platform for IPTV
TV - Ecosystem IP Set-top Boxes DRM BSS/OSS TV center GSDC Professional services, SI, Advice, BC, CS QoE Monitoring Browser Gaming Content Home   Gateways IPTV Middleware IPTV Head End Asset Management Ad-Insert Workflow AdPoint MediaPath AMS WatchPoint Ericsson Multi-Mediation Ericsson Multi-Activation OSS-RC VoD
End-User Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Standard services  ,[object Object],[object Object],Communication services
End-User Features ,[object Object],[object Object],[object Object],Mobile Controlled services  ,[object Object],[object Object],[object Object],Web Information services* ,[object Object],[object Object],[object Object],Entertainment services*  ,[object Object],[object Object],Connected Home services*  * Not Commercial in 2008
Operator & System Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],System Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customization and Integration  ,[object Object],[object Object],[object Object],Interfaces & Standards
 
 
 
 
 
 
Standardization  a success factor for IPTV mass market ,[object Object],[object Object],[object Object],[object Object],IPTV CPE - Home Devices IMS - Control Layer e2e Service Layer Transport
Operators CE vendors Network vendors Set-top box Middle Ware/other 37 strong members today, and growing
Strong track record of  Firsts  in television technology And in 2008, we are  First  with IMS IPTV!
Comcast – On-demand advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Largest VoD deployment in the world Customer/offering Solution Benefits
Customer Case : End to end IPTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Challenges Solution Benefits
Customer Case : End to end IPTV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Offering Benefits - User Interface Preference Background
IPTV Ecosystem  for all strategic solution elements Lead the introduction of a  new TV experience Open value chain  leveraging open standards Service  creativity  & business  cooperation  Architectural flexibility  enabling cost-effective growth IPTV Succes factors
 

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The new individual TV experience - Ericsson

  • 1. Frank Hermans Business Development Multimedia & Systems Integration The New Individual TV Experience
  • 2. Ericsson TV market segments (incl.Tandberg) SATELLITE CABLE IPTV TELCO C&D* TERRESTRIAL PROGRAMMER BROADCASTER * Contribution and Distribution MaltaCom
  • 5. Digital TV evolution – 3 phases Ericsson’s Vision is about the New Individual TV Experience Digital TVolution New Individual TV Experience 1 st Generation IPTV (Me too TV)
  • 7.
  • 8. Ericsson TV - Deployment 15 of Top 20 IPTV & Over 200 Operators use Ericsson for TV 85% of the US cable operators use Openstream VoD Middleware 225+ Head End Contracts with 15K+ IPTV channels 12+ End-to-End IPTV Contracts 60+ Mobile TV End-to-End >48 Use Ericsson Access 4 Top Tier 1 Telcos with Ericsson GPON/VDSL2 Access 5 of 10 largest IPTV deployments use Ericsson IP Optical Platform for IPTV
  • 9. TV - Ecosystem IP Set-top Boxes DRM BSS/OSS TV center GSDC Professional services, SI, Advice, BC, CS QoE Monitoring Browser Gaming Content Home Gateways IPTV Middleware IPTV Head End Asset Management Ad-Insert Workflow AdPoint MediaPath AMS WatchPoint Ericsson Multi-Mediation Ericsson Multi-Activation OSS-RC VoD
  • 10.
  • 11.
  • 12.
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.
  • 20. Operators CE vendors Network vendors Set-top box Middle Ware/other 37 strong members today, and growing
  • 21. Strong track record of Firsts in television technology And in 2008, we are First with IMS IPTV!
  • 22.
  • 23.
  • 24.
  • 25. IPTV Ecosystem for all strategic solution elements Lead the introduction of a new TV experience Open value chain leveraging open standards Service creativity & business cooperation Architectural flexibility enabling cost-effective growth IPTV Succes factors
  • 26.  

Editor's Notes

  1. 2008-04-23
  2. 105 granted, 166 pending (=271 total) H.264 is a standard for video compression . It is also known as MPEG-4 Part 10 , or MPEG-4 AVC (for Advanced Video Coding ). It is one of the latest block-oriented motion-estimation-based codecs developed by the ITU-T Video Coding Experts Group (VCEG) together with the ISO / IEC Moving Picture Experts Group (MPEG) as the product of a partnership effort known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4  Part 10 standard (formally, ISO/IEC 14496-10) are jointly maintained so that they have identical technical content. The final drafting work on the first version of the standard was completed in May 2003. The intent of the H.264/AVC project was to create a standard capable of providing good video quality at substantially lower bit rates than previous standards (e.g. half or less the bit rate of MPEG-2 , H.263 , or MPEG-4 Part 2 ), without increasing the complexity of design so much that it would be impractical or excessively expensive to implement. An additional goal was to provide enough flexibility to allow the standard to be applied to a wide variety of applications on a wide variety of networks and systems, including low and high bit rates, low and high resolution video, broadcast , DVD storage, RTP / IP packet networks, and ITU-T multimedia telephony systems. Digital Satellite News Gathering: electronic news gathering . It can mean anything from a lone reporter taking a single camcorder out to get a story, to an entire television crew taking a satellite truck on location to do a live report for a newscast . In its early days, the term ENG was used by newsroom staff to differentiate between the NG (news gathering) crews that collected TV news with traditional film cameras and the new ENG crews who collected TV news with new electronic analogue tape formats like low band 3/4 inch U- matic . The requirement for the differentiation stems from the radically different methods of post-production involved in video versus film. Film needed to be processed before editing, unlike tape where footage could be edited fairly quickly, thus dramatically reducing the turn-around time for a story. The use of film in news gathering virtually disappeared by the early 1980s.