Frank Hermans Business Development Multimedia & Systems Integration The New  Individual TV Experience
Ericsson TV market segments  (incl.Tandberg) SATELLITE CABLE IPTV TELCO C&D* TERRESTRIAL PROGRAMMER BROADCASTER * Contribu...
Nearly 2,000 global customers
TV Industry Trends
Digital TV evolution – 3 phases Ericsson’s Vision is about the New Individual TV Experience Digital TVolution New Individu...
The Vision
IPTV Leaders and Differentiation  Source: Ericsson Consumer Lab Nov 2007, based on studies in Sweden, UK and HongKong IPTV...
Ericsson TV - Deployment 15 of Top 20 IPTV & Over 200 Operators use Ericsson for TV 85% of the US cable operators use Open...
TV - Ecosystem IP Set-top Boxes DRM BSS/OSS TV center GSDC Professional services, SI, Advice, BC, CS QoE Monitoring Browse...
End-User Features <ul><li>HD Broadcast TV </li></ul><ul><li>Time Shift TV </li></ul><ul><li>Re-start TV </li></ul><ul><li>...
End-User Features <ul><li>What’s on TV </li></ul><ul><li>Extended parental control via mobile </li></ul><ul><li>Broadcast ...
Operator & System Features <ul><li>Multi-content provider support </li></ul><ul><li>Hybrid DVB-T / IP support  </li></ul><...
 
 
 
 
 
 
Standardization  a success factor for IPTV mass market <ul><li>Standardization landscape fragmentation </li></ul><ul><li>M...
Operators CE vendors Network vendors Set-top box Middle Ware/other 37 strong members today, and growing
Strong track record of  Firsts  in television technology And in 2008, we are  First  with IMS IPTV!
Comcast – On-demand advertising <ul><li>Largest cable MSO with over 24 million subscribers </li></ul><ul><li>Free on-deman...
Customer Case : End to end IPTV <ul><li>Strong competition from a number of new alternative & mobile operators </li></ul><...
Customer Case : End to end IPTV <ul><li>2nd largest operator in Iceland  </li></ul><ul><li>Front edge technology market </...
IPTV Ecosystem  for all strategic solution elements Lead the introduction of a  new TV experience Open value chain  levera...
 
Upcoming SlideShare
Loading in …5
×

The new individual TV experience - Ericsson

3,200 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,200
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
231
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • 2008-04-23
  • 105 granted, 166 pending (=271 total) H.264 is a standard for video compression . It is also known as MPEG-4 Part 10 , or MPEG-4 AVC (for Advanced Video Coding ). It is one of the latest block-oriented motion-estimation-based codecs developed by the ITU-T Video Coding Experts Group (VCEG) together with the ISO / IEC Moving Picture Experts Group (MPEG) as the product of a partnership effort known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4  Part 10 standard (formally, ISO/IEC 14496-10) are jointly maintained so that they have identical technical content. The final drafting work on the first version of the standard was completed in May 2003. The intent of the H.264/AVC project was to create a standard capable of providing good video quality at substantially lower bit rates than previous standards (e.g. half or less the bit rate of MPEG-2 , H.263 , or MPEG-4 Part 2 ), without increasing the complexity of design so much that it would be impractical or excessively expensive to implement. An additional goal was to provide enough flexibility to allow the standard to be applied to a wide variety of applications on a wide variety of networks and systems, including low and high bit rates, low and high resolution video, broadcast , DVD storage, RTP / IP packet networks, and ITU-T multimedia telephony systems. Digital Satellite News Gathering: electronic news gathering . It can mean anything from a lone reporter taking a single camcorder out to get a story, to an entire television crew taking a satellite truck on location to do a live report for a newscast . In its early days, the term ENG was used by newsroom staff to differentiate between the NG (news gathering) crews that collected TV news with traditional film cameras and the new ENG crews who collected TV news with new electronic analogue tape formats like low band 3/4 inch U- matic . The requirement for the differentiation stems from the radically different methods of post-production involved in video versus film. Film needed to be processed before editing, unlike tape where footage could be edited fairly quickly, thus dramatically reducing the turn-around time for a story. The use of film in news gathering virtually disappeared by the early 1980s.
  • The new individual TV experience - Ericsson

    1. 1. Frank Hermans Business Development Multimedia & Systems Integration The New Individual TV Experience
    2. 2. Ericsson TV market segments (incl.Tandberg) SATELLITE CABLE IPTV TELCO C&D* TERRESTRIAL PROGRAMMER BROADCASTER * Contribution and Distribution MaltaCom
    3. 3. Nearly 2,000 global customers
    4. 4. TV Industry Trends
    5. 5. Digital TV evolution – 3 phases Ericsson’s Vision is about the New Individual TV Experience Digital TVolution New Individual TV Experience 1 st Generation IPTV (Me too TV)
    6. 6. The Vision
    7. 7. IPTV Leaders and Differentiation Source: Ericsson Consumer Lab Nov 2007, based on studies in Sweden, UK and HongKong IPTV – the only efficient way for differentiated TV services Effect Differentiators Content & channel offering <ul><li>Subscribers can book movie tickets, from Now shop channel, order food, control subscription using their TV remote, restrict access using parental control, and offer a stock service </li></ul><ul><li>Exclusive content offering </li></ul><ul><li>Offers digital recording and ‘Time Control’ feature (digital recorder with 160 GB storage space) in high definition </li></ul><ul><li>Offering more for less. Extremely rich feature set compared to the market. </li></ul><ul><li>Innovative services incl. ’TV Perso’ (UGC) </li></ul><ul><li>Very targeted advertizing & promotions strategy. </li></ul><ul><li>NFL Network Game – 4 camera angles plus Chat, Game Statistics, Highlights and More </li></ul><ul><li>Widgets, photos, slideshows, weather </li></ul><ul><li>PCCW ended 2007 with 882 thousand IPTV subscribers up from 758 thousand at the end of 2006. </li></ul><ul><li>PCCW's IPTV ARPU grew from $18US at the end of 2006 to $US26 at the end of 2007. * </li></ul><ul><li>Orange estimated it acquired 20% of its IP TV subs because of its exclusive content offering in 2005/2006. </li></ul><ul><li>Free is the leading IPTV operator in the Europe. </li></ul><ul><li>168 million videos had been viewed on TV Perso since Dec 07 </li></ul><ul><li>Verizon has been adding 2,200 net subs per day (Q2 2007). 750 per day more than in Q4 2006. </li></ul><ul><li>1.5 million subscribers had access to NFL Network Game Extra </li></ul><ul><li>100 + 150 </li></ul><ul><li>1 000 VoD films </li></ul><ul><li>à la carte </li></ul><ul><li>110 pay & 21 FTA channels </li></ul><ul><li>200 channels </li></ul><ul><li>VoD: 2,500 films, 5000 programs </li></ul><ul><li>300 channels </li></ul><ul><li>2,300 on-demand titles incl. Free films </li></ul>
    8. 8. Ericsson TV - Deployment 15 of Top 20 IPTV & Over 200 Operators use Ericsson for TV 85% of the US cable operators use Openstream VoD Middleware 225+ Head End Contracts with 15K+ IPTV channels 12+ End-to-End IPTV Contracts 60+ Mobile TV End-to-End >48 Use Ericsson Access 4 Top Tier 1 Telcos with Ericsson GPON/VDSL2 Access 5 of 10 largest IPTV deployments use Ericsson IP Optical Platform for IPTV
    9. 9. TV - Ecosystem IP Set-top Boxes DRM BSS/OSS TV center GSDC Professional services, SI, Advice, BC, CS QoE Monitoring Browser Gaming Content Home Gateways IPTV Middleware IPTV Head End Asset Management Ad-Insert Workflow AdPoint MediaPath AMS WatchPoint Ericsson Multi-Mediation Ericsson Multi-Activation OSS-RC VoD
    10. 10. End-User Features <ul><li>HD Broadcast TV </li></ul><ul><li>Time Shift TV </li></ul><ul><li>Re-start TV </li></ul><ul><li>Catch Up TV </li></ul><ul><li>Local PVR </li></ul><ul><li>Network PVR (user and operator based) </li></ul><ul><li>Hybrid PVR </li></ul><ul><li>HD Video on Demand </li></ul><ul><li>Pay-Per-View </li></ul><ul><li>EPG and mini-EPG </li></ul><ul><li>Picture in Picture </li></ul><ul><li>Picture in EPG </li></ul><ul><li>Common Search (Broadcast and VoD) </li></ul><ul><li>Multi language choice </li></ul>Standard services <ul><li>Presence </li></ul><ul><li>Instant messaging </li></ul>Communication services
    11. 11. End-User Features <ul><li>What’s on TV </li></ul><ul><li>Extended parental control via mobile </li></ul><ul><li>Broadcast reminder and initiate recording via mobile </li></ul>Mobile Controlled services <ul><li>Weather info on TV (Accuweather) </li></ul><ul><li>Traffic info on TV (Walled garden internet) </li></ul><ul><li>News RSS feeds </li></ul>Web Information services* <ul><li>Screen savers (Accedo Broadband) </li></ul><ul><li>Multi-player gaming (Accedo Broadband) </li></ul><ul><li>Access pictures stored on internet (Flickr) </li></ul>Entertainment services* <ul><li>Remotely upload content from mobile to Home Server / TV </li></ul><ul><li>Remotely stream / download content on mobile from Home Server </li></ul>Connected Home services* * Not Commercial in 2008
    12. 12. Operator & System Features <ul><li>Multi-content provider support </li></ul><ul><li>Hybrid DVB-T / IP support </li></ul><ul><li>Fault Management Support </li></ul><ul><li>Configuration Management Support </li></ul><ul><li>Common EPG Server for Mobile TV / IPTV </li></ul><ul><li>Integration ready for VoD Ad Insertion </li></ul>System Characteristics <ul><li>SDK for TV Portal customization </li></ul><ul><li>SDK for Application Integration </li></ul><ul><li>SDK for Backoffice Integration </li></ul><ul><li>Integration ready for VoD Ad Insertion </li></ul><ul><li>Integration ready for Content Ingestion </li></ul><ul><li>Integration ready for multiple VoD vendors </li></ul>Customization and Integration <ul><li>Open APIs </li></ul><ul><li>Align with Open IPTV Forum architecture </li></ul><ul><li>Pre-integration and verification of e2e IPTV Solution for both IMS and non-IMS configuration </li></ul>Interfaces & Standards
    13. 19. Standardization a success factor for IPTV mass market <ul><li>Standardization landscape fragmentation </li></ul><ul><li>Market dominated by proprietary solutions </li></ul><ul><li>Interoperable specifications needed to establish IPTV market growth </li></ul><ul><li>Open IPTV Forum works towards an interoperable IPTV solution </li></ul>IPTV CPE - Home Devices IMS - Control Layer e2e Service Layer Transport
    14. 20. Operators CE vendors Network vendors Set-top box Middle Ware/other 37 strong members today, and growing
    15. 21. Strong track record of Firsts in television technology And in 2008, we are First with IMS IPTV!
    16. 22. Comcast – On-demand advertising <ul><li>Largest cable MSO with over 24 million subscribers </li></ul><ul><li>Free on-demand content (95% of total) supported by advertising </li></ul><ul><li>AdPoint ® Advanced Advertising Platform enables daily updating of ads and geographic targeting </li></ul><ul><li>OpenStream running VOD back office </li></ul><ul><li>70% of Comcast's digital subscribers watching On Demand monthly. </li></ul><ul><li>VoD, and it is rapidly approaching 6.5 billion views since launching the service in 2003 </li></ul>Largest VoD deployment in the world Customer/offering Solution Benefits
    17. 23. Customer Case : End to end IPTV <ul><li>Strong competition from a number of new alternative & mobile operators </li></ul><ul><li>FMS offering of Vodafone Greece, WIND & Tellas </li></ul><ul><li>Triple play offerings by ON Telecoms & Vivodi – flat rate unlimited calls </li></ul><ul><li>Full Service Broadband Vision with Ericsson </li></ul><ul><li>Full Service Layer and Network Layer </li></ul><ul><li>End to End Integration with 3 rd party </li></ul><ul><li>Speed and Customization of delivery </li></ul><ul><li>Risk Sharing with Ericsson </li></ul><ul><li>Path to Personalized Television </li></ul>Challenges Solution Benefits
    18. 24. Customer Case : End to end IPTV <ul><li>2nd largest operator in Iceland </li></ul><ul><li>Front edge technology market </li></ul><ul><li>IPTV bundled with broadband access and voice </li></ul><ul><li>70 SD Channels and 2 HD Channels </li></ul><ul><li>Commercial launch December 2007 </li></ul><ul><li>Attractive User Interface design </li></ul><ul><li>Flexibility of EPG </li></ul><ul><li>Innovative features: </li></ul><ul><ul><li>Vertical & Horizontal EPG </li></ul></ul><ul><ul><li>Mini EPG menu </li></ul></ul><ul><ul><li>Favourite channels with personalised UI </li></ul></ul><ul><li>Competitors do not have such flexibility of EPG </li></ul>Customer Offering Benefits - User Interface Preference Background
    19. 25. IPTV Ecosystem for all strategic solution elements Lead the introduction of a new TV experience Open value chain leveraging open standards Service creativity & business cooperation Architectural flexibility enabling cost-effective growth IPTV Succes factors

    ×