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6 Essential Factors For
Business Success
How to achieve consistent business growth
Gregg Swanson
Performance Coach
Why do some businesses struggle…
and others thrive?
6 Factors For Business Growth
Organizations tend to function more productively if there is an internal
congruence or alignment about what they are doing.
6 Factors For Business Growth
Mission
• A Mission indicates what an organizations purpose is.
• Mission also relates to the organizations concept of who
else is affected by its actions.
• It is sometimes referred to as the soul or heart of the
organization.
Identity
• Identity relates to sense of self, who are you
as an organization?
• Branding
Explorer Defender Thrill-Seeker
Achiever Traditionalist Nurturer
Connector Artist Philosopher
Dreamer Motivator Ruler
Maverick Everyman Innocent
Entertainer Villain Intellectual
Sensualist Servant
• Archetypal based
Values and Beliefs
• Values are those things that are important to
us, or they can be what we want, or look for,
in a particular context.
• External (clients)
• Internal (employees)
• Beliefs are convictions we hold true, and these shape our behaviors.
• Mindset
• Fixed – skills, talent, traits and intelligence are fixed.
• Growth - skills, talent, traits and intelligence can be developed.
Capabilities
• Capabilities relate to how things get done, including the skills,
abilities, and qualities organizations require.
• These requirements need to be compared to the capabilities of the
individuals within the organization vs the function of the position.
• Tools
• Training
• Coaching
• Mentoring
Behaviors
• This is what individuals and organizations actually do.
• Routines
• Habits
• Behaviors can usually be seen or heard and are tangible.
• Combine behaviors and capabilities under the umbrella of
“competencies.”
Environment
• This relates to where something takes place, such as how the work
environment looks and feels.
• People
• Places
• Things
• It can also be linked to when something takes place.
• The higher levels have a greater influence and power than the lower
levels.
• Changing your sense of identity will typically have a greater impact
than changing the color of the office.
• It is easier to change the lower levels. Changing the way you greet
people (behavior) is probably easier than changing what you
believe.
• Many resources go to waste in attempting to improve revenue with
no results.
• Proper company alignment can substantially drive revenue growth.
• When you set your business goals to align with the Neurological
Levels you will create a powerful recipe for success.
To find out more, or to determine if your business (or organization) is in
alignment, please contact me.
I can be reached at coach@warriormindcoach.com
My LinkedIn profile:
http://greggswanson.com

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6 Essentials Factors for Business Success

  • 1. 6 Essential Factors For Business Success How to achieve consistent business growth Gregg Swanson Performance Coach
  • 2. Why do some businesses struggle…
  • 4.
  • 5. 6 Factors For Business Growth Organizations tend to function more productively if there is an internal congruence or alignment about what they are doing.
  • 6. 6 Factors For Business Growth
  • 7. Mission • A Mission indicates what an organizations purpose is. • Mission also relates to the organizations concept of who else is affected by its actions. • It is sometimes referred to as the soul or heart of the organization.
  • 8. Identity • Identity relates to sense of self, who are you as an organization? • Branding Explorer Defender Thrill-Seeker Achiever Traditionalist Nurturer Connector Artist Philosopher Dreamer Motivator Ruler Maverick Everyman Innocent Entertainer Villain Intellectual Sensualist Servant • Archetypal based
  • 9. Values and Beliefs • Values are those things that are important to us, or they can be what we want, or look for, in a particular context. • External (clients) • Internal (employees) • Beliefs are convictions we hold true, and these shape our behaviors. • Mindset • Fixed – skills, talent, traits and intelligence are fixed. • Growth - skills, talent, traits and intelligence can be developed.
  • 10. Capabilities • Capabilities relate to how things get done, including the skills, abilities, and qualities organizations require. • These requirements need to be compared to the capabilities of the individuals within the organization vs the function of the position. • Tools • Training • Coaching • Mentoring
  • 11. Behaviors • This is what individuals and organizations actually do. • Routines • Habits • Behaviors can usually be seen or heard and are tangible. • Combine behaviors and capabilities under the umbrella of “competencies.”
  • 12. Environment • This relates to where something takes place, such as how the work environment looks and feels. • People • Places • Things • It can also be linked to when something takes place.
  • 13. • The higher levels have a greater influence and power than the lower levels. • Changing your sense of identity will typically have a greater impact than changing the color of the office. • It is easier to change the lower levels. Changing the way you greet people (behavior) is probably easier than changing what you believe.
  • 14. • Many resources go to waste in attempting to improve revenue with no results. • Proper company alignment can substantially drive revenue growth. • When you set your business goals to align with the Neurological Levels you will create a powerful recipe for success.
  • 15. To find out more, or to determine if your business (or organization) is in alignment, please contact me. I can be reached at coach@warriormindcoach.com My LinkedIn profile: http://greggswanson.com