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+ 
The Digital Workforce 
The Global Innovation in the Field of Marketing – Adamson University 
Jason Cruz | jsncruz.com 
MRM//McCann Manila
@jsncruz
+This is you 
@jsncruz
+This is what you grew up with 
@jsncruz
+It makes you a digital native 
A serial 
sharer 
Never knew 
a life 
without the 
Internet 
A 
“cyborg” 
Technology 
makes the 
world go 
‘round 
Equipped 
with new 
skills 
@jsncruz
Our generation is the best-equipped 
to meet the new, 
and growing demand from 
companies and 
businesses. 
@jsncruz
+ 
The New Workforce is Digital
+A mobile Workforce 
24M 
Filipino mobile 
social users 
Source: wearesocial.net, goo.gl/cO88sJ 
Source: Philstar.com, goo.gl/UyprmT @jsncruz
+An Always-connected Workforce 
@jsncruz 
Smell 
What the youth would 
give up to keep a mobile 
phone or laptop 
Source: McCann Truth Central
+A Social Workforce 
Source: blog.linkedin.com/ 
@jsncruz 
Source: sproutsocial.com
+ 
Takeaways and Homework
+Takeaways 
@jsncruz 
1. We understand technology. 
2. We have so much information. 
3. We are natural collaborators.
+Homework! 
@jsncruz 
1. Study beyond your degree. 
2. Make the most out of connectivity. 
3. Share the good stuff.
Thank you! 
Questions and comments? 
Twitter.com/jsncruz 
Jsncruz.com/contact 
@jsncruz
This presentation is 
available for download. 
jsncruz.com 
slideshare.net/jsncruz 
@jsncruz
+Image Sources 
n Slide 02: hbdesign.com and staticflickr.com/5/4135/4805721532_d2bc8c5a2c.jpg 
n Slide 04: ecx.images-amazon.com/images/I/31gtHzEtswL._SS500_.jpg 
@jsncruz

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The Digital Workforce

  • 1. + The Digital Workforce The Global Innovation in the Field of Marketing – Adamson University Jason Cruz | jsncruz.com MRM//McCann Manila
  • 3. +This is you @jsncruz
  • 4. +This is what you grew up with @jsncruz
  • 5. +It makes you a digital native A serial sharer Never knew a life without the Internet A “cyborg” Technology makes the world go ‘round Equipped with new skills @jsncruz
  • 6. Our generation is the best-equipped to meet the new, and growing demand from companies and businesses. @jsncruz
  • 7. + The New Workforce is Digital
  • 8. +A mobile Workforce 24M Filipino mobile social users Source: wearesocial.net, goo.gl/cO88sJ Source: Philstar.com, goo.gl/UyprmT @jsncruz
  • 9. +An Always-connected Workforce @jsncruz Smell What the youth would give up to keep a mobile phone or laptop Source: McCann Truth Central
  • 10. +A Social Workforce Source: blog.linkedin.com/ @jsncruz Source: sproutsocial.com
  • 11. + Takeaways and Homework
  • 12. +Takeaways @jsncruz 1. We understand technology. 2. We have so much information. 3. We are natural collaborators.
  • 13. +Homework! @jsncruz 1. Study beyond your degree. 2. Make the most out of connectivity. 3. Share the good stuff.
  • 14. Thank you! Questions and comments? Twitter.com/jsncruz Jsncruz.com/contact @jsncruz
  • 15. This presentation is available for download. jsncruz.com slideshare.net/jsncruz @jsncruz
  • 16. +Image Sources n Slide 02: hbdesign.com and staticflickr.com/5/4135/4805721532_d2bc8c5a2c.jpg n Slide 04: ecx.images-amazon.com/images/I/31gtHzEtswL._SS500_.jpg @jsncruz