6 Advantages of animation
•
0 likes•1,013 views
Reasons why your company should be using animation as part of your digital marketing strategy. Short, punchy, searchable, memorable and rather excitingly affordable. Happy Creative produces animated video for businesses in Blackpool, Lancashire and the UK.
Report
Share
Report
Share
Download to read offline
Recommended
Chance's "Visual Effects" Lecture
The document provides an overview of the visual effects process for creating computer generated images (CGI) in films. It discusses the typical roles involved, software used, advantages of CGI, and basic terms like 2D and 3D animation. It then outlines the process which includes high resolution scanning, 3D modeling, motion capture, tracking, rotoscoping, matte painting, compositing, and combining elements to create the final shots. An example walkthrough is given of creating a scene from The Patriot using these techniques.
Smart Mirror using Raspberry PI
This presentation is based on my smart mirror project made by me for my college project. Hope you'll like this and this will help you in your presentation.
Smart mirror
Our team worked together on building a smart mirror with help of IoT and Python Technology. The main goal of our project was to display different kinds of information in the form of widgets to the user. Some of the widgets created include a weather report widget, a notification widget,and a digital album.
Biochips seminar report
The document summarizes the advantages and disadvantages of biochip technology. The key advantages are that biochips allow for detection of multiple viral agents in parallel, clarification of unknown diseases, increased diagnosis speed, viral typing, and epidemiological tracing. However, the disadvantages are that early biochip fabrication methods had limitations in achieving high density and mass production.
5pen pc technology
This document summarizes a pen pc technology called P-ISM. P-ISM includes 5 functions: a CPU pen, camera, virtual keyboard, visual output via an LED projector, and cellular calling capability. It uses Bluetooth and WiFi for wireless connectivity and allows the user to access computing functions by writing on any flat surface and using a projected virtual keyboard. While portable and convenient, challenges include cost, battery life, and precise keyboard positioning.
smart note writer
This document describes a smart note taker pen that can write in air and store the written information in an onboard memory chip. It uses accelerometer technology to detect the motions of handwriting and transmits this data to a microprocessor. The pen has features like being highly portable, recognizing multiple languages, and having expandable memory. It allows users to take notes by writing in air that can then be uploaded and edited on a computer. While advantageous for its portability and assistance for blind users, smart note takers can be costly. The system aims to improve note taking by converting handwriting in air into editable text formats on a PC.
Bisleri
This presentation contains details of the company Bisleri.
Its 4Ps, brand positioning, Future and Recommendations.
Presentation By:
Leanne Vas, Sampurna Chawdhary, Suchit Chauhan and Ayush Parekh.
Skinput Technology
Skinput is a technology that appropriates the human body for acoustic transmission, allowing the skin to be used as an input surface.
Recommended
Chance's "Visual Effects" Lecture
The document provides an overview of the visual effects process for creating computer generated images (CGI) in films. It discusses the typical roles involved, software used, advantages of CGI, and basic terms like 2D and 3D animation. It then outlines the process which includes high resolution scanning, 3D modeling, motion capture, tracking, rotoscoping, matte painting, compositing, and combining elements to create the final shots. An example walkthrough is given of creating a scene from The Patriot using these techniques.
Smart Mirror using Raspberry PI
This presentation is based on my smart mirror project made by me for my college project. Hope you'll like this and this will help you in your presentation.
Smart mirror
Our team worked together on building a smart mirror with help of IoT and Python Technology. The main goal of our project was to display different kinds of information in the form of widgets to the user. Some of the widgets created include a weather report widget, a notification widget,and a digital album.
Biochips seminar report
The document summarizes the advantages and disadvantages of biochip technology. The key advantages are that biochips allow for detection of multiple viral agents in parallel, clarification of unknown diseases, increased diagnosis speed, viral typing, and epidemiological tracing. However, the disadvantages are that early biochip fabrication methods had limitations in achieving high density and mass production.
5pen pc technology
This document summarizes a pen pc technology called P-ISM. P-ISM includes 5 functions: a CPU pen, camera, virtual keyboard, visual output via an LED projector, and cellular calling capability. It uses Bluetooth and WiFi for wireless connectivity and allows the user to access computing functions by writing on any flat surface and using a projected virtual keyboard. While portable and convenient, challenges include cost, battery life, and precise keyboard positioning.
smart note writer
This document describes a smart note taker pen that can write in air and store the written information in an onboard memory chip. It uses accelerometer technology to detect the motions of handwriting and transmits this data to a microprocessor. The pen has features like being highly portable, recognizing multiple languages, and having expandable memory. It allows users to take notes by writing in air that can then be uploaded and edited on a computer. While advantageous for its portability and assistance for blind users, smart note takers can be costly. The system aims to improve note taking by converting handwriting in air into editable text formats on a PC.
Bisleri
This presentation contains details of the company Bisleri.
Its 4Ps, brand positioning, Future and Recommendations.
Presentation By:
Leanne Vas, Sampurna Chawdhary, Suchit Chauhan and Ayush Parekh.
Skinput Technology
Skinput is a technology that appropriates the human body for acoustic transmission, allowing the skin to be used as an input surface.
12 principles of animation
This document discusses various animation techniques including anticipation, the use of shots in storytelling, straight ahead and pose-to-pose animation, follow through and overlapping action, arcs in movement, timing of drawings, exaggeration, solid drawing skills, and giving characters appeal. It provides guidance on techniques for movement, pacing, storytelling, character development and making animation appear natural and engaging.
TOUCH SCREEN TECHNOLOGY
A touch screen is a computer display screen that is sensitive to human touch, allowing a user to interact with the computer by touching pictures or words on the screen.
In 1971, the first "Touch Sensor" was developed by Doctor Sam Hurst (founder of Elographics) while he was an instructor at the University of Kentucky.
Scott mccloud transitions
The document describes six types of transitions that can be used between panels in comics or graphic novels: moment-to-moment transitions show small gradual changes over time; action-to-action transitions depict a figure performing an action through sequential frames; subject-to-subject transitions change the subject within the same scene or idea; scene-to-scene transitions transport the reader across significant distances of time and space; aspect-to-aspect transitions focus on different aspects of a place, idea or mood without progressing chronologically; and non-sequitur transitions lack any logical relationship between panels.
Bancassurance
The bank insurance model (BIM), also sometimes known as bancassurance or allfinanz, is the partnership or relationship between a bank and an insurance company, or a single integrated organisation, whereby the insurance company uses the bank sales channel in order to sell insurance products, an arrangement in which a bank and an insurance company form a partnership so that the insurance company can sell its products to the bank's client base.
Diamond chip
Carbon exists in many allotropes that can be used for electronics, such as diamond, graphene, carbon nanotubes, and lonsdaleite. Diamond chips are electronic chips manufactured using a diamond wafer that is doped to make it conductive. Carbon nanotubes have many desirable properties including strength, hardness, electrical and thermal conductivity, and can operate at higher temperatures than silicon chips. Potential applications of diamond chips and carbon nanotubes include information and communications technology, materials, biomedical devices, energy, transportation, and consumer goods. However, diamond chips are currently more expensive to produce than silicon chips due to the difficulty of doping the diamond structure.
Project we like
The document discusses the role of insurance in the healthcare sector in India. It begins with a brief history of insurance in India, mentioning its origins in ancient texts and the establishment of the first insurance companies in the 18th and 19th centuries. It then discusses the fundamental basis of insurance as pooling resources that can be redistributed during times of calamity or need.
Types of Insurance Policy
Get helpful insights on types of insurance policy like life insurance, child insurance, investment plans, ulip plans, pension and others. For more information visit - www.aegonreligare.com
CRED marketing strategy
Consists of-
Introduction
SWOT analysis
Product Portfolio
Business Strategy
Marketing Focus
Revenue Model
Sources
We Like Project
Ramesh Chembath is the AVP of Sales and Marketing at Godrej Appliances. The document discusses key issues and challenges in rural marketing, including a large and diverse rural market, infrastructure challenges, and standard of living issues. It also outlines effective rural marketing strategies like utilizing rural media and distribution channels like local markets. The role of IT in retail is described, including tools for inventory management, forecasting, and point-of-sale systems. Record management processes like creation, maintenance, and disposition are also summarized.
Pill cam
A pill camera is a capsule-sized device used in endoscopy to record images of the digestive tract. It contains a tiny camera that takes pictures after being swallowed. The primary use is to examine the small intestine, which other endoscopy methods cannot access well. The capsule transmits images wirelessly to an external receiver as it passes through the tract. Images are then reviewed by doctors to diagnose problems, though the capsule cannot treat any issues found. While generally safe, there is a small risk of the capsule being retained in the body for an extended time. It works using electromagnetic waves and has protections to safely pass through the digestive system.
Object Oriented 3D Animation Pipeline
The document outlines the object-oriented 3D animation project pipeline including pre-production, production, and post-production steps. In pre-production, the concept is developed and storyboards are created. Model sheets are then illustrated and a Board-O-Matic is produced. In production, previz and a style guide are made followed by modeling, texturing, rigging, and animation. Lighting and camera angles are then finalized before rendering. Post-production involves compositing, adding final audio, outputting the final file, and a project post-mortem review. Client approval is required at various stages.
impact of social networking sites on business
This research report examines the impact of social networking sites on business. It was submitted by four students to their professors at KSOM, KIIT University. The report includes a literature review on the topic, a description of the research methodology used, an analysis of data collected through questionnaires, and conclusions and suggestions. The research aims to understand how social networking sites are impacting business and which sites are most popular for social networking. It analyzes data collected from 50 students through questionnaires about their social media usage and perceptions of how sites can be used for business.
Animation 2D and 3D
Computer animation is the art of producing a moving image through the use of computers and a partial field of computer graphics and animation.
animatronics pdf
This document discusses animatronics and provides details about their creation and applications. It begins with definitions of animatronics and examples from history. Specific projects are then described, such as the animatronic Spinosaurus created for Jurassic Park. The document outlines the various stages of designing and building animatronics, including mechanical, electronic, structural and surface work. It concludes by noting that animatronics are primarily used in movies and theme parks to create realistic creatures and characters.
Animation Summary
This document provides a brief history of animation from ancient times to modern computer generated imagery (CGI). It discusses early animation devices like the zoetrope and praxinoscope in the Victorian era. Major developments included the first animated films in the late 1800s, the introduction of sound and color in the 1920s-1930s, and the creation of CGI in the 1960s-1970s. The document also outlines different types of animation including cel, computer generated, and stop motion techniques. It provides definitions and examples for each type.
Animation
A collection of static images joined together and shown consecutively so that they appear to move.
Animation is about storytelling by bringing things to life (making them move).
Blue Eyes Technology PPT
Blue eyes Technology is the technology where computer can gain the human power.The machines can able to understand human emotions and feelings .
Smart watch
This presentation discusses modern smart watches like the I'm Watch and Pebble Smartwatch. The I'm Watch is an Android-powered smartwatch developed by Blue Sky that has features like a 1.54" color display, 4GB of storage, Bluetooth, and apps for messaging, music, and more. The Pebble Smartwatch works with iOS and Android via Bluetooth and has around 800 apps for messaging, email, and social media. It uses e-ink display technology. The Sony Smartwatch also runs Android, and is water resistant, with features for calls, texts, email, and more.
Principles of Animation
The document outlines the Twelve Principles of Animation developed by Disney animators Frank Thomas and Ollie Johnston. The principles are meant to produce animated characters that adhere to physics while also conveying emotion and character. Some of the key principles include squash and stretch to give a sense of weight and flexibility, anticipation to make actions appear more realistic, follow through and overlapping action so body parts continue moving after the main action stops, exaggeration to make movements look natural rather than mechanical, and appeal to give characters charisma.
Awareness about insurance
It gives you a general and clear idea about how we can increase awareness of Insurance in the society and we can work with our mind for how we can take advantage of this unawareness in work place.
Animated Videos_A New Approach to Your Prospects
Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.
Understanding whiteboard animation
1) Whiteboard animation videos are an effective marketing tool for startups as they can introduce ideas in an engaging visual format.
2) Viewers find the ideas easier to understand and more attractive as they see the concept develop on the whiteboard.
3) Acceptance of ideas is a major factor in whiteboard animations' ability to help startups break into new markets.
More Related Content
What's hot
12 principles of animation
This document discusses various animation techniques including anticipation, the use of shots in storytelling, straight ahead and pose-to-pose animation, follow through and overlapping action, arcs in movement, timing of drawings, exaggeration, solid drawing skills, and giving characters appeal. It provides guidance on techniques for movement, pacing, storytelling, character development and making animation appear natural and engaging.
TOUCH SCREEN TECHNOLOGY
A touch screen is a computer display screen that is sensitive to human touch, allowing a user to interact with the computer by touching pictures or words on the screen.
In 1971, the first "Touch Sensor" was developed by Doctor Sam Hurst (founder of Elographics) while he was an instructor at the University of Kentucky.
Scott mccloud transitions
The document describes six types of transitions that can be used between panels in comics or graphic novels: moment-to-moment transitions show small gradual changes over time; action-to-action transitions depict a figure performing an action through sequential frames; subject-to-subject transitions change the subject within the same scene or idea; scene-to-scene transitions transport the reader across significant distances of time and space; aspect-to-aspect transitions focus on different aspects of a place, idea or mood without progressing chronologically; and non-sequitur transitions lack any logical relationship between panels.
Bancassurance
The bank insurance model (BIM), also sometimes known as bancassurance or allfinanz, is the partnership or relationship between a bank and an insurance company, or a single integrated organisation, whereby the insurance company uses the bank sales channel in order to sell insurance products, an arrangement in which a bank and an insurance company form a partnership so that the insurance company can sell its products to the bank's client base.
Diamond chip
Carbon exists in many allotropes that can be used for electronics, such as diamond, graphene, carbon nanotubes, and lonsdaleite. Diamond chips are electronic chips manufactured using a diamond wafer that is doped to make it conductive. Carbon nanotubes have many desirable properties including strength, hardness, electrical and thermal conductivity, and can operate at higher temperatures than silicon chips. Potential applications of diamond chips and carbon nanotubes include information and communications technology, materials, biomedical devices, energy, transportation, and consumer goods. However, diamond chips are currently more expensive to produce than silicon chips due to the difficulty of doping the diamond structure.
Project we like
The document discusses the role of insurance in the healthcare sector in India. It begins with a brief history of insurance in India, mentioning its origins in ancient texts and the establishment of the first insurance companies in the 18th and 19th centuries. It then discusses the fundamental basis of insurance as pooling resources that can be redistributed during times of calamity or need.
Types of Insurance Policy
Get helpful insights on types of insurance policy like life insurance, child insurance, investment plans, ulip plans, pension and others. For more information visit - www.aegonreligare.com
CRED marketing strategy
Consists of-
Introduction
SWOT analysis
Product Portfolio
Business Strategy
Marketing Focus
Revenue Model
Sources
We Like Project
Ramesh Chembath is the AVP of Sales and Marketing at Godrej Appliances. The document discusses key issues and challenges in rural marketing, including a large and diverse rural market, infrastructure challenges, and standard of living issues. It also outlines effective rural marketing strategies like utilizing rural media and distribution channels like local markets. The role of IT in retail is described, including tools for inventory management, forecasting, and point-of-sale systems. Record management processes like creation, maintenance, and disposition are also summarized.
Pill cam
A pill camera is a capsule-sized device used in endoscopy to record images of the digestive tract. It contains a tiny camera that takes pictures after being swallowed. The primary use is to examine the small intestine, which other endoscopy methods cannot access well. The capsule transmits images wirelessly to an external receiver as it passes through the tract. Images are then reviewed by doctors to diagnose problems, though the capsule cannot treat any issues found. While generally safe, there is a small risk of the capsule being retained in the body for an extended time. It works using electromagnetic waves and has protections to safely pass through the digestive system.
Object Oriented 3D Animation Pipeline
The document outlines the object-oriented 3D animation project pipeline including pre-production, production, and post-production steps. In pre-production, the concept is developed and storyboards are created. Model sheets are then illustrated and a Board-O-Matic is produced. In production, previz and a style guide are made followed by modeling, texturing, rigging, and animation. Lighting and camera angles are then finalized before rendering. Post-production involves compositing, adding final audio, outputting the final file, and a project post-mortem review. Client approval is required at various stages.
impact of social networking sites on business
This research report examines the impact of social networking sites on business. It was submitted by four students to their professors at KSOM, KIIT University. The report includes a literature review on the topic, a description of the research methodology used, an analysis of data collected through questionnaires, and conclusions and suggestions. The research aims to understand how social networking sites are impacting business and which sites are most popular for social networking. It analyzes data collected from 50 students through questionnaires about their social media usage and perceptions of how sites can be used for business.
Animation 2D and 3D
Computer animation is the art of producing a moving image through the use of computers and a partial field of computer graphics and animation.
animatronics pdf
This document discusses animatronics and provides details about their creation and applications. It begins with definitions of animatronics and examples from history. Specific projects are then described, such as the animatronic Spinosaurus created for Jurassic Park. The document outlines the various stages of designing and building animatronics, including mechanical, electronic, structural and surface work. It concludes by noting that animatronics are primarily used in movies and theme parks to create realistic creatures and characters.
Animation Summary
This document provides a brief history of animation from ancient times to modern computer generated imagery (CGI). It discusses early animation devices like the zoetrope and praxinoscope in the Victorian era. Major developments included the first animated films in the late 1800s, the introduction of sound and color in the 1920s-1930s, and the creation of CGI in the 1960s-1970s. The document also outlines different types of animation including cel, computer generated, and stop motion techniques. It provides definitions and examples for each type.
Animation
A collection of static images joined together and shown consecutively so that they appear to move.
Animation is about storytelling by bringing things to life (making them move).
Blue Eyes Technology PPT
Blue eyes Technology is the technology where computer can gain the human power.The machines can able to understand human emotions and feelings .
Smart watch
This presentation discusses modern smart watches like the I'm Watch and Pebble Smartwatch. The I'm Watch is an Android-powered smartwatch developed by Blue Sky that has features like a 1.54" color display, 4GB of storage, Bluetooth, and apps for messaging, music, and more. The Pebble Smartwatch works with iOS and Android via Bluetooth and has around 800 apps for messaging, email, and social media. It uses e-ink display technology. The Sony Smartwatch also runs Android, and is water resistant, with features for calls, texts, email, and more.
Principles of Animation
The document outlines the Twelve Principles of Animation developed by Disney animators Frank Thomas and Ollie Johnston. The principles are meant to produce animated characters that adhere to physics while also conveying emotion and character. Some of the key principles include squash and stretch to give a sense of weight and flexibility, anticipation to make actions appear more realistic, follow through and overlapping action so body parts continue moving after the main action stops, exaggeration to make movements look natural rather than mechanical, and appeal to give characters charisma.
Awareness about insurance
It gives you a general and clear idea about how we can increase awareness of Insurance in the society and we can work with our mind for how we can take advantage of this unawareness in work place.
What's hot (20)
Similar to 6 Advantages of animation
Animated Videos_A New Approach to Your Prospects
Softex would like to share our experience in creating animated promotional videos with you. With this document, we explore the process of this innovative marketing tool.
Understanding whiteboard animation
1) Whiteboard animation videos are an effective marketing tool for startups as they can introduce ideas in an engaging visual format.
2) Viewers find the ideas easier to understand and more attractive as they see the concept develop on the whiteboard.
3) Acceptance of ideas is a major factor in whiteboard animations' ability to help startups break into new markets.
How To Increase Website Traffic Organically.pptx
https://www.YourVideoMarketingAgency.com How To Increase Website Traffic Organically?
As the old saying goes, a picture is worth a thousand words. In this case, it is worth a million dollars. The internet has proven to be the perfect place to sell products online. In this case, the video has proven to be the perfect medium to showcase products and services. If you want to have a business that is thriving, then you need to get your product online.
It is more affordable and readily available now, and it is a fundamental part of how even the smallest businesses work together.
The organizations that did not procrastinate about the possibility of video marketing were ahead of their competition.
What Is Video Marketing? - The Basics
Video promoting is an essential part of the advertising and marketing industry. Videos are not only used to promote a business but are also a vital part of the internet and the social media industry.
Importance of Video Marketing, Why It's Important
Google bought YouTube in October 2006. By 2009, there were seven different ad formats on the platform. YouTube is now the second most visited site in the world.
The popularity of video is growing because it's easier and cheaper to produce than other forms of communication. However, that's not the only reason why
Be An Amazing Marketer: WOW Customers with 3-D Animation
5 Reasons to use 3-D Animation to WOW Customers and create a strong Business and Marketing Advantage for your Company.
Youtube Creative Essentials | Saleh Ghanayem
Overview
• In this presentation, you will get an overview information about how to
create the best creatives to attract your customers.
• You will be able to create your own creative strategies for telling effective
brand stories on YouTube.
Outline:
1. Collect creative intelligence
2. Design unskippable ads
3. Tell your story in 6 seconds
4. Who's behind that screen?
5. Reinventing storytelling
6. Unskippable experiments
7. Retain and entertain
8. Putting it all together
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
The document discusses setting goals for PR and marketing of video games. It recommends prioritizing branding over marketing or execution by focusing on developing a unique identity from the start. Building a brand includes crafting a distinct visual style, story, and accessibility to audiences. Maintaining communication and evolving the game to meet changing user expectations are also important aspects of branding. Marketing should leverage digital channels and focus on sharing valuable experiences rather than direct sales pitches.
Video marketing goldmine
Video marketing is a powerful way to promote businesses online. It can grab attention and help establish authority. Recent studies show that over half of people watch online videos, and videos are more engaging than other forms of content like articles. To be successful with video marketing, videos need to be interesting, provide value to the target audience, and entice viewers to learn more on the creator's website. It is also important to share videos on platforms like YouTube to reach large audiences and help videos go viral.
Video marketing mastery || Video Marketing Unleashed
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
Redefine Profitability With The World’s Easiest & Most Popular Video Animatio...
The document promotes VidToon 2.0 software for creating animated explainer videos, noting it has more features than the previous version like longer video length, new characters, backgrounds and animations. It emphasizes how easy and fast the software is to use to create profitable videos across various niches and platforms. Customers are encouraged to purchase now at a discounted price before the offer expires.
D5326356p86ye6f5r0xq3s9uaj hop-clickbank-net-210926202231
The document promotes VidToon 2.0 software for creating animated explainer videos, noting it has more features than the previous version like longer video length, more characters and backgrounds, and improved editing tools. It emphasizes that animated videos are an effective marketing tool that can generate leads and sales. Customers can try VidToon 2.0 risk-free for 30 days.
YouTube "Bumper Ads" for Technology Companies
Tech companies must engage in more video advertising as part of their lead generation strategies. YouTube Bumper Ads are a complement, not a replacement of 15, 30 and longer ad formats. Tech companies must run more YouTube campaigns centered on a longer story and video, then use 6 Second Bumper Ads to amplify the message and reach more viewers.
Profitable video content marketing
Profitable Video Content Marketing - http://samurai.successfulleadsystem.com/
Read the Full Article here - http://www.goodbuddy.co/profitable-video-content-marketing/
Using Video with Marketing Automation
This document shows how companies can use video marketing tactic into their marketing automation strategy, to nurture their leads to finally make them real customers.of their brand and products.
Socialize: Monetizing Social Media - Grant Crowell
This document discusses social video marketing. It begins by asking 7 questions about social video marketing, including what it is, why to do it, who is doing it, and how to measure success. It then discusses whether a company is ready for social video marketing and how they should approach it. Finally, it provides some resources for social video marketing, including platforms, articles on Facebook, Twitter and LinkedIn video marketing, and the ReelSEO website for additional information.
Advertising theory pro forma (2)
The document discusses different types of advertising techniques. It analyzes print, video, digital and non-digital advertisements. Some key points made:
- Print ads can appeal to emotion through exaggeration or appeal to credibility by portraying believable situations.
- Video ads can evoke emotion through slow motion or stormy imagery, and appeal to reason by suggesting viewing will be worthwhile.
- Digital ads may mislead about a film's storyline for excitement, while non-digital ads accurately depict content.
- Ads can fall into categories like "the problem" by highlighting issues, or "benefit based" by emphasizing product perks. Symbolic ads exaggerate reality.
Advertising theory pro forma (2)
This document discusses different types of advertising and provides examples. It analyzes digital and non-digital advertisements, including print ads, film trailers, and video ads. The document examines how various ads appeal to audiences through emotional, logical, and credibility-based persuasive techniques. Examples analyzed include ads for motor oil, road safety, the Winter Olympics, and a Nike ad featuring Cristiano Ronaldo. Gunn's advertising categories are referenced to classify the goals and approaches of the different advertisements.
Advertising theory pro forma
1) The document discusses different types of advertising techniques, including digital media, print, film trailers, and television commercials.
2) It analyzes several advertisements, examining how they use emotional appeals, credibility, exaggeration, and other persuasive methods to engage audiences.
3) The analyses suggest that effective ads evoke feelings, highlight benefits of products clearly, and sometimes use symbolic or exaggerated elements to quickly capture attention.
Wav whitepaper- video-5.5.14
This document discusses how video marketing is becoming mainstream and an important tool for real estate agents. Some key points:
- Video usage is growing exponentially, with over 1 billion unique users visiting YouTube monthly and online video traffic expected to be 55% of consumer internet traffic by 2016.
- Real estate consumers are increasingly using video to research properties and neighborhoods online, with brokerage websites, YouTube, and Google videos being popular sources of property videos.
- Video helps build website traffic by engaging users and being seen as "rich" content by search engines, and it increases the time users spend on pages and shareability of content.
- To maximize the benefits of video marketing, real estate agents should partner with companies
Viral video marketing companies
The document provides tips and examples for effective video marketing. It discusses several viral video campaigns from 2013, including the Harlem Shake and Dove Real Beauty Sketches, and what made them successful. It also outlines principles for crafting engaging video titles, providing valuable content, including website URLs in videos, using videos to build branding, and distributing videos beyond YouTube. The goal is to leverage viral videos and apply lessons to attract an audience and promote a company or product in a creative and enjoyable way.
Video marketing
User generated video is gaining popularity for marketing use. There are several ways to leverage user generated video, including customer testimonials, product reviews, video contests, support/customer care videos, and recruiting videos. Customer testimonials and product reviews can boost credibility and social sharing. Video contests are a way to engage users and get new content without large expenses. Support videos can help customers through tutorials or live chat. Recruiting videos allow candidates to showcase skills and fit beyond just resumes.
Similar to 6 Advantages of animation (20)
Be An Amazing Marketer: WOW Customers with 3-D Animation
Be An Amazing Marketer: WOW Customers with 3-D Animation
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Setting the right goals for your PR & Marketing / Game Industry Conference 2016
Video marketing mastery || Video Marketing Unleashed
Video marketing mastery || Video Marketing Unleashed
Redefine Profitability With The World’s Easiest & Most Popular Video Animatio...
Redefine Profitability With The World’s Easiest & Most Popular Video Animatio...
D5326356p86ye6f5r0xq3s9uaj hop-clickbank-net-210926202231
D5326356p86ye6f5r0xq3s9uaj hop-clickbank-net-210926202231
Socialize: Monetizing Social Media - Grant Crowell
Socialize: Monetizing Social Media - Grant Crowell
Recently uploaded
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionRecently uploaded (20)
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
6 Advantages of animation
- 1. 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 2. PRINT VS. DIGITAL Print based media is expensive. It may smell wonderful (No? Just me?) but let’s face it, it’s nothing new. Digital media is the new print and it can last a lifetime. A word always thrown around by clients is ‘original’. They want something new and exciting that won’t get tossed in the recycling. Although on the rise, animations are still quite rare. Not all businesses can claim to have one. And this is what will set you apart. 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 3. EASY VIEWING Short video animations are great tools for telling stories in a concise, compelling way. Your industrial process made easy. Your services explained with warmth and real personality. A corporate history made less… well, corporate. Maximum impact in the shortest possible time. That’s the holy grail of digital marketing. Maximum impact comes from speed, simplicity, usefulness and – most of all – being brilliantly memorable. 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 4. THEY’RE ANIMATED The movement in animated video grabs attention, demanding your focus in case you miss something. Add a small detail here or a motif there and every statement you make can come complete with its own animated memory-jogger. From online adverts to YouTube and Facebook, animated gifs on Instagram to TV adverts, the various platforms you can promote your message on is growing. 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 5. QUICK! A short video animation conveys each key message in a fraction of the time it’s taken you to reach the end of this sentence – so it never outstays its welcome. A good animation is usually quick and straight to the point. Unless the subject in question is about the fine details, don’t bore them with the extra information they don’t need to know (leave that for later when they contact you). 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 6. CHANGE OF MOOD Not everyone reacts to visual stimulus in the same way. But add a soundtrack to your animated video that cleverly matches the action on screen and those aural cues can be just as powerful as an aide-memoire. Music is a very underrated feature that can completely change the mood of your message. No two animations will feel the same with contrasting music. This puts you at a bigger advantage and lets you direct the tone of the video. 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 7. GOING VIRAL The power of social media should never be underestimated. YouTube is the world’s second most popular search engine. And it’s owned by the first (Google). So when you add your animated video showreel to YouTube you’re not only boosting your profile through some highly engaging digital marketing, you’re climbing the Google rankings too. Tweets, Re-tweets, Status Updates and Pinterest pins will also gain you popularity and keep traffic flowing to your website. 6 Advantages of animation Hakim Shujaee - A Happy Designer
- 8. Short, punchy, searchable, memorable and rather excitingly affordable. Happy Creative produces animated video for businesses in Blackpool, Lancashire and the UK. From design and content to strategic distribution, we’d love to do the same for you. Talk to Happy about how you can use animated video as part of your digital marketing strategy. Check out some of our work at https://www.youtube.com/user/happycreative100 Call us on 01253 446933 or mail us at hello@happy-creative.co.uk. T: 01253 446933 E: hello@happy-creative.co.uk | www. happy-creative.co.uk happycreativehq HappyCreative1 @happy_creative 6 Advantages of animation Hakim Shujaee - A Happy Designer