1) Whiteboard animation videos are an effective marketing tool for startups as they can introduce ideas in an engaging visual format. 2) Viewers find the ideas easier to understand and more attractive as they see the concept develop on the whiteboard. 3) Acceptance of ideas is a major factor in whiteboard animations' ability to help startups break into new markets.

2.  Videos have become an essential element of digital marketing strategies.
While videos are able to increase the conversion rate up to 300%, not
every video is able to hit the right mark. In order to grab the viewer’s
attention and go viral, a video must be creative, interesting and engaging
enough. Whiteboard Animation video is one of the groundbreaking tools
to create such videos.
 While almost every kind business can use whiteboard animation
videos, startups are the one that can specifically make the most of them.
That is largely because these videos make up for attractive introduction
that can leave a lasting impression.

3.  Whiteboard Animations videos present an idea or message in the form of
live whiteboard drawing by an artist. The reason whiteboard animation has
become a popular tool for startup is the hypnotic effect it creates. It has
become a creative, clear and concise way to share information through
graphics. As viewers witness the whole process from the birth of an idea to
its growth and evolution, the idea becomes too easier to understand and
seems attractive enough to accept. Acceptance is one of the major factor that
make whiteboard animation a powerful tool for startups striving to get a big
break into the market.
Acceptance is one of the major factor that make whiteboard
animation a powerful tool for startups striving to get a big break
into the market.

4.  Cartoon like drawing and animation are usually preferred for whiteboard
animation videos. One on hand the interesting graphics and drawing still
grab the attention of the viewer. On the other hand, constant movement
and change keeps their mind engaged and involved.
 As a form of art, whiteboard animation videos have been around for
quite a long time, but its use in digital marketing was largely popularized by
the Royal Society for the Encouragement of Arts, Manufactures and
Commerce in 2009. Not much later, UPS also aired a series of
advertisements that artistically and brilliantly used whiteboard animation
videos to communicate company message to the consumers.
 As a matter of fact, creating whiteboard animation requires a lot of
efforts, hard work and expenses. There are Whiteboard animation
businesses that handle the complete process from inception of an idea to
creation of the video. The reason it has become a preferred marketing tool is
the number of benefits and advantages it offers for startups out of it.
 Let’s take a look at a few of them.

5. A Pleasant Introduction:
 It is very important for startups to introduce themselves
as unique, creative and consumer friendly business in the most
creative yet simple to understand manner. That is where whiteboard
animation videos offer the best of both worlds. These videos provide
information in a very laidback style.

6. Save Business Cost and Viewers Time:
A whiteboard animation video only requires a whiteboard artist
and someone who can shoot the video.
Whiteboard animation videos offer value to both the customers and the
business. In order to save their consumers from the ordeal of reading huge
block of texts, videos are considered extremely useful for business.
However, shooting a typical video can be extremely expensive as it may
involve several actors. A whiteboard animation video only requires a
whiteboard artist and someone who can shoot the video.

7. A Multipurpose tool:
Whiteboard animation is a single tool that replaces a multitude of other
media and tools that can be very expensive for startups to afford. With
animated explanation videos on homepage, websites are now bound to
impress every visitor. Whiteboard animation has also replaced whitepapers
for the purpose of conveying complex ideas and technical information. Since
there is an infinite room for creativity, whiteboard animation videos can
be used as many purposes as one is able to imagine.
With animated explanation videos on homepage, websites are
now bound to impress every visitor. Whiteboard animation has
also replaced whitepapers for the purpose of conveying
complex ideas and technical information.

8. Offers Better Understanding:
 A pictureis worth a thousand words – and accompanied with
animation it becomes the best way to convey an idea. Since
startups are usually trying to bring something new to the table,
whiteboard animation can be the best medium. This
is regardless of age, ethnicity and language of your viewers.
Studies have proved that animations not only make
understanding easier, they also help the viewers memorize the
whole idea or message.

9. Gets Viral and Popular:
 No matter what industry or business uses it, whiteboard animation videos are
more than just the presentations. They are pieces of art. Like any other art, these
animations have the capability to influence the viewers and change their
previous ideas and perceptions. Fascinated, people love to share them with
their circle. This in turn builds a strong brand identity and recognition for a
startups so that they can compete with bigger well-known Competitors.
Increases Sales:
The reason whiteboard animations increase sales is because those
videos don’t really sell anything. Consumers are getting smarter by
the day. Old school full-of-pitch marketing tactics seldom work these
days. If you are able to impress them with your idea, the chances of
which are really high with a well-made startups whiteboard
animation, they are likely to respond to your call for action.