YouTube "Bumper Ads" for Technology Companies
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Tech companies must engage in more video advertising as part of their lead generation strategies. YouTube Bumper Ads are a complement, not a replacement of 15, 30 and longer ad formats. Tech companies must run more YouTube campaigns centered on a longer story and video, then use 6 Second Bumper Ads to amplify the message and reach more viewers.
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The document provides tips for building an IT company's brand through video marketing. It recommends identifying target audiences and their interests to create relevant videos. Various video types are discussed like testimonials, explainer videos, product demos, corporate videos, animations, and live videos. The document also suggests using apps, gamification, virtual and augmented reality to engage audiences and distinguish the brand. Building relationships with employees and customers through education and empowerment is also emphasized.
Youtube Advertising Guide
The document discusses YouTube advertising. It explains that YouTube advertising is done through GoogleAds and allows brands to advertise video content that plays before or during other videos. It outlines the different ad formats available on YouTube including skippable and non-skippable in-stream ads, bumper ads, and masthead ads. It also covers the different buying models and methods for targeting ads like keywords, placements, topics, and re-marketing.
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This document provides information and tips about video marketing. It discusses how video marketing can boost awareness, traffic and sales for businesses in a cost-effective way. It then offers advice on creating an effective video marketing strategy, such as keeping videos short, building relationships with viewers, defining specific objectives, and making titles, content, calls to action and branding prominent in videos. The document concludes by listing six tips for video marketers, such as including your URL in videos and embedding videos on your own website.
Premier Detroit 2018 Social Video Strategy Guide
This document provides guidance on building a winning social video strategy in 2018. It discusses seven questions to consider when designing a social video strategy, including objectives, metrics, time and budget commitments, target audience, platforms, and types of videos. The questions are meant to help strategize an achievable plan for creating and distributing videos on platforms like Facebook, Instagram, YouTube and Twitter. Additional tips and examples are provided to illustrate answers to the questions.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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YouTube "Bumper Ads" for Technology Companies
- 1. Say it in Six Secs: YouTube “Bumper Ads” For Technology Companies MAY 2019
- 2. At Sundance 2016 YouTube launched the unskippable, 6 second ”Bumper" ad. Why?
- 3. You can't skip them. But you shouldn't want to! With creativity, Tech brands can tell a compelling story in a very short window. For example… “The Island of Dr Moreau” in 6 seconds
- 4. “ ” Bumper Ads are a complement, not a replacement of 15, 30 and longer ad formats. Run a YouTube campaign centered on a longer video, then use Bumper ads to amplify the message and reach more viewers. GOOGLE THINK BLOG And it works: In 2017, Google studied 122 “bumper” ad campaigns • 70% drove a significant lift in brand awareness • average lift of 9%.
- 5. “Bumpers” work as part of a greater campaign Just like teasers on TV for the next episode or season of your favorite show, “bumper” ads act as a similar device for video marketing. They pique your audience’s interest ahead of an upcoming campaign, product launch, or announcement. Plant a seed idea in :06, then reveal it with a longer story a shortly after.
- 6. What Tech Brands are doing it well? VERY VERY FEW! MOSTLY CONSUMER TECH • SAMSUNG • MONDAY.COM • SNAGIT (TECHSMITH) • SURVEY MONKEY
- 8. Survey Monkey Chattering Teeth & Lego Movies
- 9. Survey Monkey Chattering Teeth & Lego Movies
- 10. Iconic Personas & a Wind Machine Survey Monkey