The document outlines the 5 Ws (why, who, when, where, what) that should be considered when planning an event. It discusses determining the purpose or benefits of the event, identifying the target audience, choosing an appropriate date and time that considers occasions or holidays, selecting a venue with accessibility and safety, and crafting an agenda that is relevant and enjoyable for attendees through networking or education opportunities.

1. 5 Ws of Events

2. Why Why What is there for them Audience Sponsors Corporate Emphasis Benefits Personal Approach Need

3. Who WHO For whom? Target Audience Nature of the event (Get you the Audience)

4. When WHEN Time of the day Days of the week Days of Month Season Occasion Local, state or national holiday

5. Where Venue, Venue, Venue Accessibility Surroundings Season’s impact on the venue/Place Safety Food and Culture Transportation Govt. Authorities support Legal regulations

6. What WHAT USP of the Event Is it relevant for TG Enjoy, Fun, Blast, Rocking Entertainment Opportunities to network with influencers Networking For specific TG for specific need of the time Education or Training

7. 5 Ws WHY WHO WHEN WHERE WHAT