The document discusses key concepts in international marketing. It defines international marketing and differentiates it from domestic marketing and foreign trade. It also outlines several reasons for companies to engage in international marketing, including product life cycles, excess capacity, geographic diversification, and competition. The document then discusses barriers to international marketing like social, economic, logistical, and competitive challenges. It also compares decision variables between domestic and international marketing. Finally, it outlines basic modes of market entry like exporting, joint ventures, licensing, manufacturing, and management contracts.