1. The document discusses factors to consider when choosing international markets, such as market size, language/culture, competition, proximity, and political/financial stability.
2. It also covers legal aspects like applicable laws, intellectual property protection, and methods of doing business abroad. Risks include political and commercial/financial risks.
3. Companies may sell internationally to access new markets, take advantage of opportunities abroad, utilize excess capacity, or gain cost advantages over competitors.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Types of Retail locations, its importance and Decisions making.
Types
1. Freestanding or isolated store location
2. Part of a business center
3. Part of a shopping center
Channel institutions retailing
What is Retailing?
Functions of Retailers
How do Customers Decide on a Retailer?
Kinds of Retailers
Retailing Scene - Global
The Indian Retail Scene
Organized Retail - Features
FDI in Retail in India
Trade / Retail Format
Retail Strategy
Product Differentiation
Retail Performance Measures
Franchising
Benefits to Franchisee
Retailing on the Internet
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
Types of Retail locations, its importance and Decisions making.
Types
1. Freestanding or isolated store location
2. Part of a business center
3. Part of a shopping center
Channel institutions retailing
What is Retailing?
Functions of Retailers
How do Customers Decide on a Retailer?
Kinds of Retailers
Retailing Scene - Global
The Indian Retail Scene
Organized Retail - Features
FDI in Retail in India
Trade / Retail Format
Retail Strategy
Product Differentiation
Retail Performance Measures
Franchising
Benefits to Franchisee
Retailing on the Internet
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
International business; competitive advantages; evolution; nature of international business; reasons and stages of internationalisation; approaches and theories of international business; comparative cost advantage and problems of international business.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. Nature Of International Market
International market vary in terms of their level
of development-
Undeveloped
market
Highly
developed
market
3. Choosing The Market
FACTORS 1. The size of
the market
2. The language
and culture of
the market
3. The
4. Proximity of
competition in
the market
market
5. Political and
financial stability
4. Legal Aspects
1. Knowledge of law that prevails in case of a dispute.
2. Protection of Intellectual Property Rights.
3. The method of doing business in the
destination country.
5. Risk Involved
RISK
1. 2.Commerci
Political al and
Risk Financial
Risk
6. Selling In International Market
Trade between countries occurs because of
following reasons-
A particular product is unavailable.
There are cost advantage by buying the
product instead of manufacturing locally.
The product offered is differentiated from the
local product.
7. Conti……
A company may decide to sell its product in
international market due to one or more of the
following reasons-
It has a good market domestically where the
growth is limited.
International market offer large and profitable
opportunities.
The company has excess capacity, which the
domestic market cannot absorb.
8. Conti…..
The company has a considerable
cost advantage over its
international competitors.
The company foresees increased
competition in the domestic
market and seeks to mitigate the
risk by diversifying.
10. Organizing For International
Selling
The type of organization a company
adopts for International sales
DEPENDS ON
The size and nature of its
international business
11. Distribution
Role of distribution becomes more important at
global level due to-
• These markets are usually at a distance
from the manufacturing base.
1.
• It takes considerable amount of time to
transport the products.
2.
• Involves crossing national boundaries and
completion of a no. procedures and
3. formalities.
12. Types of Distribution Channels
The type of distribution channel chosen
Depends upon
The nature of the product and its positioning
The image of the product
get enhanced and diminished
Image of the distribution channel
Up market Exclusive Supermarkets and
Stores Stores Hypermarkets
13. Profile of an International
Salesperson
International salesperson need to have the
following additional qualities-
The ability to speak in one or more international
languages.
The ability to adapt to foreign culture.
The ability to act independently and decisively.
A pleasant and amiable personality.
The ability to understand not only the product and
pricing, but also financing of the sales, the
instrument of payment, and foreign exchange risk.
14. Pricing and Payment Terms
Pricing of product for international markets can
be done on various terms. Some of the
commonly used term are-
2. 3.
1. Ex FOT FAS
Work
s
4. 6.
5.
FOB CIF
C&F
15. Packing and Shipping
The packing should be-
Light and Strong.
Must be appealing for the end users.
Usually buyers tend to specify the type of
packing required.
Packing should show the contents and specify
origin, weight and quantity of the item inside.
Most shipment these days are done in
containers which is safer and easier to handle.
16. Market Intelligence and
Research
Collecting primary data is very expensive and
not feasible for most companies.
Secondary data is available from no. of
sources such as-
Embassies
EXIM bank
Trade journals and publication
Internet websites
Commercial banks, etc.