This document describes a referral management and tracking platform. It discusses common problems with lead generation and quality. It then introduces the team behind the platform, which includes individuals with experience in development, business development, sales, design, and engineering. The document notes that referrals typically have the highest conversion rate of any acquisition channel. It also highlights that referrals make up a significant percentage of revenue for many B2B companies. Finally, it suggests that the platform provides a solution to better manage the current referral process.

1. B2B Referral management
and tracking platform

2. The Problem - Lead Generation
68%
ricardo@auctioleads.com
angel.co/auctio

3. The Problem - Lead Quality
25%
ricardo@auctioleads.com
angel.co/auctio

4. Team
Juan Pablo Lopez
Chief Architect
Developer with over 15+ years
of experience. Technical lead in
software architecture, security,
and mobile
Ricardo Ibarra
Founder
15 years of Business Development
and Sales experience. Finance
degree from Georgetown University
ricardo@auctioleads.com
angel.co/auctio
Pablo Lastra
Design
Senior Designer
with 5+ years of
experience
Diego Londoño
Lead Developer
Technical Lead
with 8+ years of
experience
Andres Martinez
VP of Engineering
Lead Developer
with 5+ years of
experience

5. Referrals are the Best Leads
ricardo@auctioleads.com
angel.co/auctio
Acquisition Channel Conversion Rate
Referral 3.74
Partner 1.54
Inbound 1.30
Paid Marketing 1.01
Social Media 0.66
Webinar 0.55
Event 0.50
Sales Prospecting 0.31
Nurture 0.20
Email 0.19
Conversion rate
almost
the average across
all channels
4X

6. 12%
10%
13%
BLOGS
$162B
ricardo@auctioleads.com
angel.co/auctio

7. Current Referral Process
ricardo@auctioleads.com
angel.co/auctio

8. Our Solution
ricardo@auctioleads.com
angel.co/auctio

9. Number of Companies
51 54
67
75
100
110
128
0
20
40
60
80
100
120
140
April May June July August September October
ricardo@auctioleads.com
angel.co/auctio
2XGrowth

10. Text a B2B Founder:
“What % of your
revenue comes from
referrals?”
ricardo@auctioleads.com
angel.co/auctio