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Indiez

The future of work
Seed Round Pitch
Opportunity

1. Difficult to hire & manage quality talent



2. IT shops hire cheap talent
& provide cheap quality



3. Specialized agencies are very expensive
Problem #1
Non-tech businesses 

are struggling with quality

custom software development
Opportunity

Problem #1
Non-tech businesses 

are struggling with quality

custom software development
1. Difficult to hire & manage quality talent



2. IT shops hire cheap talent
& provide cheap quality



3. Specialized agencies are very expensive
Problem #2
Good software professionals

are struggling with broken

freelance ecosystem
1. Small cheap projects due to lack of trust

2. Sales, payment

& project management hassles



3. Solitary experience
Solution

Core Tech: AI engine to deliver quality software at scale
Businesses who

need quality custom software
...
Platform to build & get quality custom software,

with guaranteed fulfilment.
Top software professionals 

who want to freelance
data from
tools
intelligence
using AI
• Business communicates requirements
• Chats with experienced Project Manager
• Gets quick quote (using 1000+ modules library)
Easy Management

For Freelancers:
• Team formation
• Milestone management
• Results tracking
• Performance tracking


For Clients:
• Results Tracking
• Payments
• Support
Data products using data from existing tools, which are integrated
with our platform, and easily setup at the start of a project
...
Business Model
Client signs contract with Indiez Inc
Advance milestone payment collection

Avg. project size: USD 20k

Target account size: 100k - 10mn / yr
Payment disbursed at end of milestone

Current margin: 20-30%, Target: 30-40%
Bonus & Guarantee Period components

for risk management
Pre-Product, 0$ Marketing

Traction (1 Yr)
Revenue
0
40
80
120
160
Q2 16 Q3 16 Q4 16 Q1 17
CommunityMembers
0
75
150
225
300
Q2 16 Q3 16 Q4 16 Q1 17
• 250 Indiez from 30 countries
• Avg. payout: USD 1500 per mo.
• 85% qualified Indiez engaged
• Average rating: 9.2/10
• 80 projects from 10 countries
• Monthly rev.: USD 50,000
• 15 recurring accounts
• Average rating: 9/10
Massive Opportunity
$200 bn 33% CAGR $1 bn
Global Custom 

Software Outsourcing
Fastest growing
enterprise IT spend
Upwork (Elance +
oDesk) GMV
Indiez is the next gen Elance for
enterprises with recurring business,
higher billings and no leakage. 

This model will work.
- Beerud Sheth (Advisor)

Co-founder & CEO, Gupshup

Co-founder, Elance
The Math behind the Magic
IT Services Cos.
Indiez
0% 25% 50% 75% 100%
Developer Gross Margin Overheads
AI & tools for management
=> Low overheads

=> Better payouts

=> Better developers
Cheap Developer
Indiez Developer
0% 25% 50% 75% 100%
Better developers

=> Smarter and faster

=> Better performance

=> More projects
Unit economics - $/hr
Project Speed
Freelance

Marketplace
Premium

Dev Shops
ExpensiveCheap
Great Quality
Poor Quality
Boutique

Agency
Cheap

Dev Shops
Gigster,

Toptal
Indiez
IBM, TCS,

Infosys
Indiez
Ishan Shrivastava

#CEO #Sales
Nitesh Agrawal
#Director #Product
Amrose Birani

#CTO
Archit Kejriwal

#Fulfilment #Community
• 6 yrs Bay Area experience
• AMEX, Snaplogic, Tribal Tech
• ML, DevOps, Full Stack
• IIT Bombay CS, JEE AIR 3
• Led IREF.com
• Early stage Ola, Housing.com
• Setup Data Science @ Housing
• IIT Bombay
• Processes & Operations champ
• Setup BizOps @ Housing
• UpGrad, Housing, ITC
• IIT Bombay
• New Products & HR @ Housing
• Setup category teams @ Housing
• Built machines @ P&G
• IIT Bombay, Gen Sec.
Confidential
#UX Design #Consultant
• Led IxD @ Evernote
• Google
• NID
Capital Requirement: USD 500k

60% Product, 30% Sales, 10% Brand



1 Yr Targets:

- USD 500k revenue/mo.

- 100 recurring accounts

- Average rating: 9.5/10

- 500 community members

- 100 full time Indiez

- Average payout: USD 3000/mo.
Solid founding team



Proof of model



Community traction



Enterprise traction



Recurring accounts



Platform product



US/EU Enterprise traction



Community stickiness



Solid early employees



Future of Work brand
Next Milestone
Q. Competition?
A. None in India; Global competitor - Gigster-
super expensive for average experience
Q. What's wrong with Elance/Upwork?
A. Pure marketplace; No experience control;
Vicious cycle of poor talent and cheap projects



Q. How do you guarantee delivery?
A. Our product monitors project health and
assigns issues to trusted community members
Q. What about cost?
A. We are significantly (>100%) more affordable
than any traditional alternatives
FAQs
Q. Why now?

A. Global rise of freelancing & co-working
spaces, tools with open APIs, advances in AI



Q. How will you grow?

A. Affiliate partner network; Enterprise sales
team; Content marketing and SEO

Q. Moat?
A. Enterprise accounts lock-in; 

Data network effects; Brand leadership



Q. What are you raising for?

To accelerate product development and
sales- removing the next layer of risk
Top quality. Affordable. Fully Managed. Guaranteed.
"This is what I was waiting for m/ Now, I can quit my job and
move to Indonesia to work by the beach side" -VP, bn$ startup
"Been doing Indiez full time for a few months now,
so there is self-motivation to have Indiez successful :)" - codeizpoetry
“Thanks for bringing in so much innovation into our product.
Why didn’t we find you earlier :)” - Domino's Dig. Mktg. Head
“I enjoy the daily interactions with Indiez.Thanks to them, I don’t

have to hire expensive Swedish devs.” - Stockholm startup CEO
Good work. Good money. Free lifestyle. Global community.
Would you like to join our
journey to the future of work?



Contact Us:
Ishan Shrivastava
ishan@indiez.io

+91 8427601863



Nitesh Agrawal

nitesh@indiez.io

+91 9958429222

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Indiez pitch deck v2

  • 1. Indiez
 The future of work Seed Round Pitch
  • 2. Opportunity
 1. Difficult to hire & manage quality talent
 
 2. IT shops hire cheap talent & provide cheap quality
 
 3. Specialized agencies are very expensive Problem #1 Non-tech businesses 
 are struggling with quality
 custom software development
  • 3. Opportunity
 Problem #1 Non-tech businesses 
 are struggling with quality
 custom software development 1. Difficult to hire & manage quality talent
 
 2. IT shops hire cheap talent & provide cheap quality
 
 3. Specialized agencies are very expensive Problem #2 Good software professionals
 are struggling with broken
 freelance ecosystem 1. Small cheap projects due to lack of trust
 2. Sales, payment
 & project management hassles
 
 3. Solitary experience
  • 4. Solution
 Core Tech: AI engine to deliver quality software at scale Businesses who
 need quality custom software ... Platform to build & get quality custom software,
 with guaranteed fulfilment. Top software professionals 
 who want to freelance data from tools intelligence using AI
  • 5. • Business communicates requirements • Chats with experienced Project Manager • Gets quick quote (using 1000+ modules library)
  • 6. Easy Management
 For Freelancers: • Team formation • Milestone management • Results tracking • Performance tracking 
 For Clients: • Results Tracking • Payments • Support
  • 7. Data products using data from existing tools, which are integrated with our platform, and easily setup at the start of a project ...
  • 8. Business Model Client signs contract with Indiez Inc Advance milestone payment collection
 Avg. project size: USD 20k
 Target account size: 100k - 10mn / yr Payment disbursed at end of milestone
 Current margin: 20-30%, Target: 30-40% Bonus & Guarantee Period components
 for risk management
  • 9. Pre-Product, 0$ Marketing
 Traction (1 Yr) Revenue 0 40 80 120 160 Q2 16 Q3 16 Q4 16 Q1 17 CommunityMembers 0 75 150 225 300 Q2 16 Q3 16 Q4 16 Q1 17 • 250 Indiez from 30 countries • Avg. payout: USD 1500 per mo. • 85% qualified Indiez engaged • Average rating: 9.2/10 • 80 projects from 10 countries • Monthly rev.: USD 50,000 • 15 recurring accounts • Average rating: 9/10
  • 10. Massive Opportunity $200 bn 33% CAGR $1 bn Global Custom 
 Software Outsourcing Fastest growing enterprise IT spend Upwork (Elance + oDesk) GMV
  • 11. Indiez is the next gen Elance for enterprises with recurring business, higher billings and no leakage. 
 This model will work. - Beerud Sheth (Advisor)
 Co-founder & CEO, Gupshup
 Co-founder, Elance
  • 12. The Math behind the Magic IT Services Cos. Indiez 0% 25% 50% 75% 100% Developer Gross Margin Overheads AI & tools for management => Low overheads
 => Better payouts
 => Better developers Cheap Developer Indiez Developer 0% 25% 50% 75% 100% Better developers
 => Smarter and faster
 => Better performance
 => More projects Unit economics - $/hr Project Speed
  • 13. Freelance
 Marketplace Premium
 Dev Shops ExpensiveCheap Great Quality Poor Quality Boutique
 Agency Cheap
 Dev Shops Gigster,
 Toptal Indiez IBM, TCS,
 Infosys Indiez
  • 14. Ishan Shrivastava
 #CEO #Sales Nitesh Agrawal #Director #Product Amrose Birani
 #CTO Archit Kejriwal
 #Fulfilment #Community • 6 yrs Bay Area experience • AMEX, Snaplogic, Tribal Tech • ML, DevOps, Full Stack • IIT Bombay CS, JEE AIR 3 • Led IREF.com • Early stage Ola, Housing.com • Setup Data Science @ Housing • IIT Bombay • Processes & Operations champ • Setup BizOps @ Housing • UpGrad, Housing, ITC • IIT Bombay • New Products & HR @ Housing • Setup category teams @ Housing • Built machines @ P&G • IIT Bombay, Gen Sec. Confidential #UX Design #Consultant • Led IxD @ Evernote • Google • NID
  • 15. Capital Requirement: USD 500k
 60% Product, 30% Sales, 10% Brand
 
 1 Yr Targets:
 - USD 500k revenue/mo.
 - 100 recurring accounts
 - Average rating: 9.5/10
 - 500 community members
 - 100 full time Indiez
 - Average payout: USD 3000/mo. Solid founding team
 
 Proof of model
 
 Community traction
 
 Enterprise traction
 
 Recurring accounts
 
 Platform product
 
 US/EU Enterprise traction
 
 Community stickiness
 
 Solid early employees
 
 Future of Work brand Next Milestone
  • 16. Q. Competition? A. None in India; Global competitor - Gigster- super expensive for average experience Q. What's wrong with Elance/Upwork? A. Pure marketplace; No experience control; Vicious cycle of poor talent and cheap projects
 
 Q. How do you guarantee delivery? A. Our product monitors project health and assigns issues to trusted community members Q. What about cost? A. We are significantly (>100%) more affordable than any traditional alternatives FAQs Q. Why now?
 A. Global rise of freelancing & co-working spaces, tools with open APIs, advances in AI
 
 Q. How will you grow?
 A. Affiliate partner network; Enterprise sales team; Content marketing and SEO
 Q. Moat? A. Enterprise accounts lock-in; 
 Data network effects; Brand leadership
 
 Q. What are you raising for?
 To accelerate product development and sales- removing the next layer of risk
  • 17. Top quality. Affordable. Fully Managed. Guaranteed. "This is what I was waiting for m/ Now, I can quit my job and move to Indonesia to work by the beach side" -VP, bn$ startup "Been doing Indiez full time for a few months now, so there is self-motivation to have Indiez successful :)" - codeizpoetry “Thanks for bringing in so much innovation into our product. Why didn’t we find you earlier :)” - Domino's Dig. Mktg. Head “I enjoy the daily interactions with Indiez.Thanks to them, I don’t
 have to hire expensive Swedish devs.” - Stockholm startup CEO Good work. Good money. Free lifestyle. Global community.
  • 18. Would you like to join our journey to the future of work?
 
 Contact Us: Ishan Shrivastava ishan@indiez.io
 +91 8427601863
 
 Nitesh Agrawal
 nitesh@indiez.io
 +91 9958429222