The document summarizes an upcoming experiential 2-week Lean Startup workshop at NYU's ITP program from January 11-22, 2016. The workshop will teach students entrepreneurship and customer development skills through hands-on exercises like customer interviews, business model design, and prototype testing. Led by instructors Jen van der Meer and Christin Roman, students will work in teams to identify problems, design solutions, gather customer feedback, and iterate on their ideas. The goal is to help students prepare for entrepreneurship by developing a customer-focused mindset and business model skills. The workshop is open to all NYU students and will provide mentorship, networking opportunities, and a $200 tuition to fund customer testing.

1. Lean @ ITP
An experiential 2 week workshop
January 11-22, 2016
NYU ITP
Information Session: December 8, 2015
Jen van der Meer

2. Why:
We embrace a creative, iterative, and collaborative approach
to making things — but launching a product out into the world
takes a somewhat different set of skills.
How does one make sure people want to use what they make?
How does one figure out how to support an idea with the right
business structure?
Is the idea strong enough to turn into job — career — a side
business — or company?

3. Ideas
Build
Product
Measure
Data
Learn
Lean Startup Business Model Canvas
Key Partners Key Activities
Value
Propositions
Customer
Relationships
Channels
Revenue StreamsCost Structures
Key Resources Key Channels
Customer
Segments
Lean:
Lean LaunchPad

4. Lean @ ITP
Enter Lean at NYU ITP
The experiential workshop in entrepreneurship

5. Lean @ ITP
Learning how to supercharge your network capital

6. Lean @ ITP
Business models thrive on networks.
Key Partners Key Activities
Value
Propositions
Customer
Relationships
Channels
Revenue StreamsCost Structures
Key Resources Key Channels
Customer
Segments

7. Who this is for:
Any (enrolled NYU) student who wants to pursue a
path to entrepreneurship, or work in an
entrepreneurial company.
Please note: this is a non-credit opportunity, it does
not provide degree credit toward the ITP degree.

8. Teaching team
Jen van der Meer:
Jen is a business model expert, angel investor, and founder of Reason Street. Formerly: Dachis Group, Frog
Design, Organic, Wall St. analyst.
Adjunct at NYU ITP since 2008, teaching Lean, Bodies and Buildings, Products Tell Their Stories, and the ITP
Pitchfest. Mentor in the NYU Summer LaunchPad Accelerator, Blackstone LaunchPad, and NSF I-Corps.
Steering Committee for the NYU Healthcare Innovation Challenge. MBA at HEC in Paris,
@jenvandermeer @reason_street
Christin Roman:
Christin is a user experience design consultant. Christin helps startups design and launch great products by
focusing on their users first. You can see Christin’s work at I Hate Robots - which comes from a quote from
Red Burns, the founder of ITP, who said,“I hate robots. I don’t believe in artificial intelligence, I believe in
artificial augmentation.”
ITP ’07 and former mentor in Lean at ITP.
@xinroman

9. Once and future mentors
Tom Igoe, ITP
Julie Berkun Fajgenbaum, Tweed Wolf
Tarikh Korula, seen.co
Andy Weissman, USV
Angad Singh, Lolly Wolly Doodle
Britta Riley, Windowfarms
Corie Hardee, Little Borrowed Dress
Frank Rimalovski, NYU
Jennifer Hill, International Tech Venture
Lawyer
John Bachir, Medstro
Leah Hunter, FastCo
Lindsey Marshall, NYU
Michal Krasnodebski, Shutterstock.
Miguel Senquiz and Sam Valenti IV, Drip.fm
Peter Fusco, Lowenstein
Matt Harrigan, Grand Central Tech
Nihal Parthasarathi, CourseHorse
Phoebe Espiritu, TechStars
Robert Fabricant, Dalberg
Summer Bedard, Betaworks
Travis Hardman, Annotary
Thomas Gerhardt, Studio Neat
Vlad Vukicevic, RocketHub
John Bachir, Medstro
Sarah Krasley, ITP ,
Scott Miller, Bolt Ventures, Dragon Innovation
+ We augment with speakers and mentors
based on your ideas

10. Asking core questions
Why/Purpose
Story
Team to build
Motivation
Self + Team
Persona/
Segment
Value Props
Relationships
Channels
Activities
Resources
Partners
Cost/Revs
Business Structure
Vision
Human Impact
Eco Impact
Culture / Impact

11. Triple Loop Lean
Are these the
right questions
Context Assumptions Actions Results
Are we doing the
right things?
Are we doing
things right?
Single Loop
Double Loop
Triple Loop

12. Fun intense 2 weeks
Intro
Team
Formation
Why +
Personas
Value Props
+ Generative
Design
Vision +
Story +
Oz Test
Relationships
Channels +
First Test
Motivation +
Team
Activities +
Resources
Cost/Revs +
Impact
Indie vs. VC?
Story x 2
Lessons
Learned
Jan 11 Jan 12 Jan 13 Jan 14 Jan 15
Jan 19 Jan 20 Jan 21 Jan 22

13. Format
Flipped classroom
4-5 minute videos
Quick Q&A
Role play interviews
Practical learning - financial modeling, persona
Customer interviews - in field 40-50 interviews per team per week
Hypothesis/test crit from teaching team and advisors
Early evening talks - mentor discussions
1:1 mentorship

14. “Get out of the classroom”

15. Fee / credits
Our aim was to expose lean and customer discovery
thinking to as many students as possible, so we’ve
made this a no credit, affordable workshop
$200 (Early bird fee $175 if you enroll by December 10)
Money will be pooled into a marketing and prototype
test fund, distributed to students who propose an
experiment that can be conducted over the 2 weeks of
the workshop
This is a no credit workshop

16. Lean @ ITP benefits
Develop a customer mindset, build your potential
customer list, supercharge your network capital
Build your business model muscle memory
Prepare for incubators/accelerators/investors or
know what it will take to bootstrap
Meet NYC ecosystem supernodes, potential partners,
investors, and mensches
Mentally prepare for entrepreneurship

17. Sign up!
https://tisch.nyu.edu/itp/events/fall-2015/event--
lean-at-itp
www.jenvandermeer.org
Indicate interest via the Google form…
Email jd1159@nyu.edu with any questions