SlideShare a Scribd company logo
1 of 18
Case Study
Intro

CRM
TM

Conclusion

Cypress Semiconductor and FleetBoston:

Benefits and challenges
Of
Targeted marketing
Submitted by:
Group II
Introduction
Case Study
Introduction
CRM
TM
Conclusion

Cypress Semiconductor Corporation is a Silicon Valleybased semiconductor design and manufacturing company
founded by T. J. Rodgers and others from Advanced Micro
Devices.
The company initially focused on the design and
development of high speed CMOS SRAMs, EEPROMs, PAL
devices, and TTL logic devices.
FleetBoston Financial Corp. was a Boston, Massachusetts–
based bank created in 1999 by the merger of Fleet
Financial Group and BankBoston. In 2004 it merged
with Bank of America; all of its banks and branches were
given the Bank of America logo.
Cypress corp. : CRM
Case Study

Cypress used the Internet technologies like web based
satisfactory surveys and social CRM to support marketing
and improve its business and customer value

introduction
CRM

TM
Conclusion

Cypress real time customer satisfaction monitoring system
from Satmetrics systems triggers the local sales office and
the vice president of headquarters sales.
This improves the responsiveness of the employees to
customers and increase the customer satisfaction.
CRM
Case Study
Introduction
EPMCRM
system
TM
Conclusion

Traditionally, CRM served mainly to collate
customer data like profiles, order history etc. and
served to maintain a relationship with the customer
and the company.
A Customer Relationship Management system may
be chosen because it is thought to provide the
following advantages:
Quality and efficiency
Decrease in overall costs
Increase Profitability
Data Collection
Data Analysis
FleetBoston Financial corporation
Case Study
Introduction
CRM
Target
BI
Marketing
Conclusion

Fleet uses the Customer Segmentation to compute and track
profitability of every customer and Target its Marketing
efforts to individual customers based on their current and
past contributions
Fleet also uses Artificial Intelligence systems to analyze
transactions in real time and spot the increase/decrease in
transaction rates
What is a Marketing?
Case Study
Introduction
CRM
Target
BI
Marketing
Conclusion

“Getting the right goods, to the right people, in
the right place, at the right time, with the right level of
communication profitability”

Marketing is a process of understanding what your
customers want and providing them with what they
want and communicating the factor that is available to
them.
Market Segmentation
Case Study
Introduction
CRM
Target
BI
Marketing
Conclusion

Market include people with needs, wants, purchasing
power and willingness to buy a certain product.

Market Segmentation is grouping a market
followed by various and distinct needs that require
different marketing strategy
After evaluating profitability of each segment marketer
choose one or more of the market segments to enter.
This action is called ‘Market Targeting’
Target Marketing
Case Study
Introduction
CRM
Target
BI
Marketing
Conclusion

Target market is a business term meaning the
market segment to which a particular good or service is
marketed.
It is mainly defined by age, gender, geography, socioeconomic grouping, or any other combination of
demographics.
Target Marketing involves breaking a market into
segments and then concentrating your marketing efforts
on one or a few key segments.
FleetBoston Financial corp. : Use of IT
Case Study
Introduction
CRM
Artificial
BI
Intelligence
Conclusion

By using Artificial intelligence the company analyze the
customer transactions in real time and stores the
information in the databases for future use.
It ensures that the most valuable customers get
preferential treatment based on the current and past
contributions to the company.
Target Marketing helps the employees, Putting the right
offer, in front of the right customer, at the right time
Pitfalls of Targeted Marketing
Case Study

Some companies spends lot of time and millions
of dollars to build databases but unable to calculate
customer value.

Introduction
CRM
Artificial
BI
Intelligence
Conclusion

Since companies don’t convey the information
mined by analysts to the marketing, sales, and front-line
customer service people who use it.
One of the biggest pitfalls of customer databases is that
best customers are bothered endlessly
Case Study
Introduction
CRM
Solutions
BI
Conclusion

How does the use of Internet Technologies to support the
marketing function at Cypress Semiconductor improve
business and customer value?
The company has made a Web-based customer
satisfaction monitoring system (i.e. a customer satisfaction
questionnaire) by which the customers can give their
feedbacks. If a customer gives poor rating, it will
automatically trigger an e-mail to the Vice President of the
company which will help him to take immediate steps for the
customer satisfaction.
It ensure that their customers have a positive
feeling towards the company.
Cypress
uses
CRM,
web
based
surveys, segmentation, database analysis to target its
customers with right product at right time to improve the
business.
Case Study
Introduction
CRM
Solutions
BI
Conclusion

What are the benefits and potential challenges of
FleetBoston’s use of IT to support their targeted marketing
programs?
Benefits
• Use of IT boosted the yields of its marketing campaigns.
• They were able to calculate and monitor the profitability
of each customer and target its marketing efforts to
individual customers based on their current and past
contributions to the bottom line.
Challenges
• Expensive and Time Consuming..
• Prediction of Human behavior is quite difficult
• Since they maintain databases and use internet
technologies there is threat from Hackers. Hence
maintaining firewall is a challenge for the companies..
Case Study
Introduction
CRM
Solutions
BI
Conclusion

Why so IT-based targeted marketing programs sometimes
produce negative business results? How can such results
be avoided?
keting
IT based targeted marketing sometimes produce negative
business results due to Ineffective targeting which leads to
wrong product offers, inappropriate marketing
appeals, wrong pricing at wrong place. It will spoil the
company’s goodwill within no time.
Case Study

Such negative results can be avoided through the
following ways

Introduction

 Companies should have the right idea about surveys
and use the database in effective manner.

CRM

 Improved Customer Relationship Management(CRM)
should be there

Solutions
BI

Tools such as Statistical analysis, Data mining should
be done with outmost care.

Conclusion

 Use of Artificial Intelligence to analyze the real time
transactions.
Conclusion
Title
Intro
CRM
TM
Conclusion
Conclusion

YOU need Smart Thinking on top of the data base
Group II

Faisal V
Manoj Kumar K
Vinoth
Sharique Iqbal
Roopesh Kumar
Ramanathan M

Naseem
Arif
Ramya
Latha
Freny
Ajay

More Related Content

What's hot

Chapter 3: Strategic CRM
Chapter 3: Strategic CRMChapter 3: Strategic CRM
Chapter 3: Strategic CRMitsvineeth209
 
Teamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingTeamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingJudy Lane
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementGautam Kumar
 
Customer Relationship Management unit 5 trends in crm
Customer Relationship Management unit 5 trends in crmCustomer Relationship Management unit 5 trends in crm
Customer Relationship Management unit 5 trends in crmGanesha Pandian
 
Crm unit iv (technological tools for crm)
Crm unit iv (technological tools for crm)Crm unit iv (technological tools for crm)
Crm unit iv (technological tools for crm)Revisiting Strategy
 
A framework for customer relationship management
A framework for customer relationship managementA framework for customer relationship management
A framework for customer relationship managementVivek Gopan
 
Customer relationship management unit 1 introduction
Customer relationship management  unit 1 introductionCustomer relationship management  unit 1 introduction
Customer relationship management unit 1 introductionGanesha Pandian
 
Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)GOEL'S WORLD
 
Customer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania UniversityCustomer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania UniversityBalasri Kamarapu
 
Customer focus and relationship management
Customer focus and relationship managementCustomer focus and relationship management
Customer focus and relationship managementUday Koganti
 
Customer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania UniversityCustomer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania UniversityBalasri Kamarapu
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management Anıl Sural
 
Relationship Marketing ppt 31
Relationship  Marketing  ppt 31Relationship  Marketing  ppt 31
Relationship Marketing ppt 31ankit0231
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementDimple ..
 
Customer relationship mgmt(final)
Customer relationship mgmt(final)Customer relationship mgmt(final)
Customer relationship mgmt(final)namste
 

What's hot (20)

Chapter 3: Strategic CRM
Chapter 3: Strategic CRMChapter 3: Strategic CRM
Chapter 3: Strategic CRM
 
Teamworks Customer Relationship Marketing
Teamworks Customer Relationship MarketingTeamworks Customer Relationship Marketing
Teamworks Customer Relationship Marketing
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Customer Relationship Management unit 5 trends in crm
Customer Relationship Management unit 5 trends in crmCustomer Relationship Management unit 5 trends in crm
Customer Relationship Management unit 5 trends in crm
 
Crm ppt
Crm pptCrm ppt
Crm ppt
 
CRM
CRMCRM
CRM
 
Crm unit iv (technological tools for crm)
Crm unit iv (technological tools for crm)Crm unit iv (technological tools for crm)
Crm unit iv (technological tools for crm)
 
A framework for customer relationship management
A framework for customer relationship managementA framework for customer relationship management
A framework for customer relationship management
 
CRMSession 1 - Introduction to Customer Relationship Management
CRMSession 1 - Introduction to Customer Relationship ManagementCRMSession 1 - Introduction to Customer Relationship Management
CRMSession 1 - Introduction to Customer Relationship Management
 
Customer relationship management unit 1 introduction
Customer relationship management  unit 1 introductionCustomer relationship management  unit 1 introduction
Customer relationship management unit 1 introduction
 
Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)Vishal Customer Relationship Management New (1)
Vishal Customer Relationship Management New (1)
 
Customer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania UniversityCustomer Relationship Management Unit-2 IMBA Osmania University
Customer Relationship Management Unit-2 IMBA Osmania University
 
Customer focus and relationship management
Customer focus and relationship managementCustomer focus and relationship management
Customer focus and relationship management
 
Customer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania UniversityCustomer Relationship Management Unit-5 IMBA Osmania University
Customer Relationship Management Unit-5 IMBA Osmania University
 
CRM Marketing
CRM MarketingCRM Marketing
CRM Marketing
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
 
Relationship Marketing ppt 31
Relationship  Marketing  ppt 31Relationship  Marketing  ppt 31
Relationship Marketing ppt 31
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Customer relationship mgmt(final)
Customer relationship mgmt(final)Customer relationship mgmt(final)
Customer relationship mgmt(final)
 
Pharma CRM
Pharma CRMPharma CRM
Pharma CRM
 

Viewers also liked

Targeting a better future : Target Benefit Plans - Resolute Forest Case Study
Targeting a better future : Target Benefit Plans - Resolute Forest Case StudyTargeting a better future : Target Benefit Plans - Resolute Forest Case Study
Targeting a better future : Target Benefit Plans - Resolute Forest Case StudyRon Cheshire
 
Target case study
Target case studyTarget case study
Target case studyPeyton Hare
 
Target Case Competition 2016.pptx
Target Case Competition 2016.pptxTarget Case Competition 2016.pptx
Target Case Competition 2016.pptxPenny Peng
 
Brand Positioning Case Study- Philips
Brand Positioning Case Study- PhilipsBrand Positioning Case Study- Philips
Brand Positioning Case Study- PhilipsVibhor Dubey
 
MC\'s Dissertation on CRM
MC\'s Dissertation on CRMMC\'s Dissertation on CRM
MC\'s Dissertation on CRMluckies83
 
Simply Powerful Workflow for Sugar
Simply Powerful Workflow for SugarSimply Powerful Workflow for Sugar
Simply Powerful Workflow for SugarSugarCRM
 
Informer: Multidimensional Reporting and Dashboarding for SugarCRM
Informer: Multidimensional Reporting and Dashboarding for SugarCRMInformer: Multidimensional Reporting and Dashboarding for SugarCRM
Informer: Multidimensional Reporting and Dashboarding for SugarCRMSugarCRM
 
Building Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales ReachBuilding Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales ReachSugarCRM
 
Close More Deals, More Quickly With 1:1 Marketing Automation in Gmail
Close More Deals, More Quickly With 1:1 Marketing Automation in GmailClose More Deals, More Quickly With 1:1 Marketing Automation in Gmail
Close More Deals, More Quickly With 1:1 Marketing Automation in GmailSugarCRM
 
4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live Without4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live WithoutSugarCRM
 
Marketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best ResultsMarketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best ResultsSugarCRM
 
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7SugarCRM
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...SugarCRM
 
Business at the Speed of Social
Business at the Speed of SocialBusiness at the Speed of Social
Business at the Speed of SocialSugarCRM
 
How You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire OrganizationHow You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire OrganizationSugarCRM
 
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...SugarCRM
 
Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)Intergen
 
IBM's Social Business Transformation
IBM's Social Business TransformationIBM's Social Business Transformation
IBM's Social Business TransformationSugarCRM
 
MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios Nikhila A
 

Viewers also liked (20)

Targeting a better future : Target Benefit Plans - Resolute Forest Case Study
Targeting a better future : Target Benefit Plans - Resolute Forest Case StudyTargeting a better future : Target Benefit Plans - Resolute Forest Case Study
Targeting a better future : Target Benefit Plans - Resolute Forest Case Study
 
Target case study
Target case studyTarget case study
Target case study
 
Target Case Competition 2016.pptx
Target Case Competition 2016.pptxTarget Case Competition 2016.pptx
Target Case Competition 2016.pptx
 
Target Case Study
Target Case StudyTarget Case Study
Target Case Study
 
Brand Positioning Case Study- Philips
Brand Positioning Case Study- PhilipsBrand Positioning Case Study- Philips
Brand Positioning Case Study- Philips
 
MC\'s Dissertation on CRM
MC\'s Dissertation on CRMMC\'s Dissertation on CRM
MC\'s Dissertation on CRM
 
Simply Powerful Workflow for Sugar
Simply Powerful Workflow for SugarSimply Powerful Workflow for Sugar
Simply Powerful Workflow for Sugar
 
Informer: Multidimensional Reporting and Dashboarding for SugarCRM
Informer: Multidimensional Reporting and Dashboarding for SugarCRMInformer: Multidimensional Reporting and Dashboarding for SugarCRM
Informer: Multidimensional Reporting and Dashboarding for SugarCRM
 
Building Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales ReachBuilding Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales Reach
 
Close More Deals, More Quickly With 1:1 Marketing Automation in Gmail
Close More Deals, More Quickly With 1:1 Marketing Automation in GmailClose More Deals, More Quickly With 1:1 Marketing Automation in Gmail
Close More Deals, More Quickly With 1:1 Marketing Automation in Gmail
 
4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live Without4 Add-on Products You Can't Live Without
4 Add-on Products You Can't Live Without
 
Marketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best ResultsMarketo's Secret Sauce: Smarter Marketing for Best Results
Marketo's Secret Sauce: Smarter Marketing for Best Results
 
Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7Turn Big Data Into Actionable Insights With Sugar 7
Turn Big Data Into Actionable Insights With Sugar 7
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
 
Business at the Speed of Social
Business at the Speed of SocialBusiness at the Speed of Social
Business at the Speed of Social
 
How You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire OrganizationHow You Can Leverage Social Media to Benefit Your Entire Organization
How You Can Leverage Social Media to Benefit Your Entire Organization
 
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
From Mad Men to Moneyball: Research and Hands on Tools to Guide Your Marketin...
 
Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)Auckland Airport Dynamics CRM (case study)
Auckland Airport Dynamics CRM (case study)
 
IBM's Social Business Transformation
IBM's Social Business TransformationIBM's Social Business Transformation
IBM's Social Business Transformation
 
MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios MS Dynamics CRM Implementation Scenarios
MS Dynamics CRM Implementation Scenarios
 

Similar to Manu's case study on Target Marketing

ecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdfecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdfetebarkhmichale
 
crmfinal-090720123312-phpapp01.pdf
crmfinal-090720123312-phpapp01.pdfcrmfinal-090720123312-phpapp01.pdf
crmfinal-090720123312-phpapp01.pdfetebarkhmichale
 
CRM Web Solution.pdf
CRM Web Solution.pdfCRM Web Solution.pdf
CRM Web Solution.pdfFariha Tasnim
 
Crmdataperspective
CrmdataperspectiveCrmdataperspective
CrmdataperspectiveJamal Pasha
 
Al shaya - What is CRM?
Al shaya   - What is CRM?Al shaya   - What is CRM?
Al shaya - What is CRM?Sajbhojani
 
customer relationship management
customer relationship managementcustomer relationship management
customer relationship managementPilar Media
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Managementravalhimani
 
Customer+Relationship+Management.pptx
Customer+Relationship+Management.pptxCustomer+Relationship+Management.pptx
Customer+Relationship+Management.pptxDimpyJindal4
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Managementvinaya.hs
 
Lec i sait_crm
Lec i sait_crmLec i sait_crm
Lec i sait_crmVimal Seth
 
What Is CRM Web Solution?
What Is CRM Web Solution?What Is CRM Web Solution?
What Is CRM Web Solution?company
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)Kak Dik
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementSachin Kapoor
 
Introduction to XM.pptx
Introduction to XM.pptxIntroduction to XM.pptx
Introduction to XM.pptxJayce32
 

Similar to Manu's case study on Target Marketing (20)

Customer relationship management in banking sector
Customer relationship management in banking sectorCustomer relationship management in banking sector
Customer relationship management in banking sector
 
ecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdfecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdf
 
crmfinal-090720123312-phpapp01.pdf
crmfinal-090720123312-phpapp01.pdfcrmfinal-090720123312-phpapp01.pdf
crmfinal-090720123312-phpapp01.pdf
 
Crm Final
Crm FinalCrm Final
Crm Final
 
CRM Web Solution.pdf
CRM Web Solution.pdfCRM Web Solution.pdf
CRM Web Solution.pdf
 
Crmdataperspective
CrmdataperspectiveCrmdataperspective
Crmdataperspective
 
Al shaya - What is CRM?
Al shaya   - What is CRM?Al shaya   - What is CRM?
Al shaya - What is CRM?
 
E-CRM
E-CRME-CRM
E-CRM
 
customer relationship management
customer relationship managementcustomer relationship management
customer relationship management
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Crm
CrmCrm
Crm
 
Customer+Relationship+Management.pptx
Customer+Relationship+Management.pptxCustomer+Relationship+Management.pptx
Customer+Relationship+Management.pptx
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management
 
Lec i sait_crm
Lec i sait_crmLec i sait_crm
Lec i sait_crm
 
What Is CRM Web Solution?
What Is CRM Web Solution?What Is CRM Web Solution?
What Is CRM Web Solution?
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Introduction to XM.pptx
Introduction to XM.pptxIntroduction to XM.pptx
Introduction to XM.pptx
 
The effect of CRM
The effect of CRMThe effect of CRM
The effect of CRM
 
3e779 Module I
3e779 Module I3e779 Module I
3e779 Module I
 

More from Manoj Kumar Kanikella

More from Manoj Kumar Kanikella (9)

Manu's - Technology transfer
Manu's - Technology transferManu's - Technology transfer
Manu's - Technology transfer
 
Manu's Conglomerate Mergers
Manu's   Conglomerate MergersManu's   Conglomerate Mergers
Manu's Conglomerate Mergers
 
Manu's Project - A Study on Export Marketing and Customer Relationship Mangem...
Manu's Project - A Study on Export Marketing and Customer Relationship Mangem...Manu's Project - A Study on Export Marketing and Customer Relationship Mangem...
Manu's Project - A Study on Export Marketing and Customer Relationship Mangem...
 
Manu's ob case study
Manu's   ob case studyManu's   ob case study
Manu's ob case study
 
Says law
Says lawSays law
Says law
 
Manu's-Keynes
Manu's-KeynesManu's-Keynes
Manu's-Keynes
 
Manu's proposal
Manu's   proposalManu's   proposal
Manu's proposal
 
Manu's HRD scorecard
Manu's   HRD scorecardManu's   HRD scorecard
Manu's HRD scorecard
 
Manu's e payment of Customs Duty
Manu's   e payment of Customs DutyManu's   e payment of Customs Duty
Manu's e payment of Customs Duty
 

Recently uploaded

Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 

Recently uploaded (20)

Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 

Manu's case study on Target Marketing

  • 1. Case Study Intro CRM TM Conclusion Cypress Semiconductor and FleetBoston: Benefits and challenges Of Targeted marketing Submitted by: Group II
  • 2. Introduction Case Study Introduction CRM TM Conclusion Cypress Semiconductor Corporation is a Silicon Valleybased semiconductor design and manufacturing company founded by T. J. Rodgers and others from Advanced Micro Devices. The company initially focused on the design and development of high speed CMOS SRAMs, EEPROMs, PAL devices, and TTL logic devices. FleetBoston Financial Corp. was a Boston, Massachusetts– based bank created in 1999 by the merger of Fleet Financial Group and BankBoston. In 2004 it merged with Bank of America; all of its banks and branches were given the Bank of America logo.
  • 3. Cypress corp. : CRM Case Study Cypress used the Internet technologies like web based satisfactory surveys and social CRM to support marketing and improve its business and customer value introduction CRM TM Conclusion Cypress real time customer satisfaction monitoring system from Satmetrics systems triggers the local sales office and the vice president of headquarters sales. This improves the responsiveness of the employees to customers and increase the customer satisfaction.
  • 4. CRM Case Study Introduction EPMCRM system TM Conclusion Traditionally, CRM served mainly to collate customer data like profiles, order history etc. and served to maintain a relationship with the customer and the company. A Customer Relationship Management system may be chosen because it is thought to provide the following advantages: Quality and efficiency Decrease in overall costs Increase Profitability
  • 7. FleetBoston Financial corporation Case Study Introduction CRM Target BI Marketing Conclusion Fleet uses the Customer Segmentation to compute and track profitability of every customer and Target its Marketing efforts to individual customers based on their current and past contributions Fleet also uses Artificial Intelligence systems to analyze transactions in real time and spot the increase/decrease in transaction rates
  • 8. What is a Marketing? Case Study Introduction CRM Target BI Marketing Conclusion “Getting the right goods, to the right people, in the right place, at the right time, with the right level of communication profitability” Marketing is a process of understanding what your customers want and providing them with what they want and communicating the factor that is available to them.
  • 9. Market Segmentation Case Study Introduction CRM Target BI Marketing Conclusion Market include people with needs, wants, purchasing power and willingness to buy a certain product. Market Segmentation is grouping a market followed by various and distinct needs that require different marketing strategy After evaluating profitability of each segment marketer choose one or more of the market segments to enter. This action is called ‘Market Targeting’
  • 10. Target Marketing Case Study Introduction CRM Target BI Marketing Conclusion Target market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socioeconomic grouping, or any other combination of demographics. Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
  • 11. FleetBoston Financial corp. : Use of IT Case Study Introduction CRM Artificial BI Intelligence Conclusion By using Artificial intelligence the company analyze the customer transactions in real time and stores the information in the databases for future use. It ensures that the most valuable customers get preferential treatment based on the current and past contributions to the company. Target Marketing helps the employees, Putting the right offer, in front of the right customer, at the right time
  • 12. Pitfalls of Targeted Marketing Case Study Some companies spends lot of time and millions of dollars to build databases but unable to calculate customer value. Introduction CRM Artificial BI Intelligence Conclusion Since companies don’t convey the information mined by analysts to the marketing, sales, and front-line customer service people who use it. One of the biggest pitfalls of customer databases is that best customers are bothered endlessly
  • 13. Case Study Introduction CRM Solutions BI Conclusion How does the use of Internet Technologies to support the marketing function at Cypress Semiconductor improve business and customer value? The company has made a Web-based customer satisfaction monitoring system (i.e. a customer satisfaction questionnaire) by which the customers can give their feedbacks. If a customer gives poor rating, it will automatically trigger an e-mail to the Vice President of the company which will help him to take immediate steps for the customer satisfaction. It ensure that their customers have a positive feeling towards the company. Cypress uses CRM, web based surveys, segmentation, database analysis to target its customers with right product at right time to improve the business.
  • 14. Case Study Introduction CRM Solutions BI Conclusion What are the benefits and potential challenges of FleetBoston’s use of IT to support their targeted marketing programs? Benefits • Use of IT boosted the yields of its marketing campaigns. • They were able to calculate and monitor the profitability of each customer and target its marketing efforts to individual customers based on their current and past contributions to the bottom line. Challenges • Expensive and Time Consuming.. • Prediction of Human behavior is quite difficult • Since they maintain databases and use internet technologies there is threat from Hackers. Hence maintaining firewall is a challenge for the companies..
  • 15. Case Study Introduction CRM Solutions BI Conclusion Why so IT-based targeted marketing programs sometimes produce negative business results? How can such results be avoided? keting IT based targeted marketing sometimes produce negative business results due to Ineffective targeting which leads to wrong product offers, inappropriate marketing appeals, wrong pricing at wrong place. It will spoil the company’s goodwill within no time.
  • 16. Case Study Such negative results can be avoided through the following ways Introduction  Companies should have the right idea about surveys and use the database in effective manner. CRM  Improved Customer Relationship Management(CRM) should be there Solutions BI Tools such as Statistical analysis, Data mining should be done with outmost care. Conclusion  Use of Artificial Intelligence to analyze the real time transactions.
  • 18. Group II Faisal V Manoj Kumar K Vinoth Sharique Iqbal Roopesh Kumar Ramanathan M Naseem Arif Ramya Latha Freny Ajay