The document discusses various e-commerce companies in India. It provides information on major e-commerce platforms like Flipkart, Amazon, eBay, Snapdeal, Jabong and others. It describes how e-commerce and e-marketing has grown in India and provides key details about the founding and growth of major players like Flipkart, Amazon and Snapdeal. The document also outlines some of the benefits of e-commerce and e-marketing for both businesses and customers.

1. E- COMMERCE
Made by –
Digisha Singhal 13bec026
Kinjal Aggrawal 13bec054
Guided by- Dr. Mehul Naik

2.  E-commerce
 E-marketing
 Benefits of E-marketing
 Flipkart
 E-bay
 Jabong
 Amazon
 Snapdeal

3. Now trending in India
Growing in every place
There are so many portals which are unique in their features
The following are the some ecommerce portals:
 Flipkart.com
 Amazon.com
 eBay. In
 Snapdeal.com
 Shopclues.com
 Jabong.com
 Yebhi.com
 Myntra.com
 Homeshop18.com

4. E-
Commerce
Security
Services
Web
Hosting
Shopping
Cart
Web
Design
Merchant
Processing
Online
Marketing
Data
Storage
Consulting
Payment
Gateway

5.  E marketing or Electronic marketing refers to the application of marketing principles and techniques
via Electronic media and more specifically the Internet
 It is the process of marketing a brand using the marketing.
 It includes both direct response marketing and indirect marketing elements
 Uses a range of technologies to help connect business to their consumers.
 Companies can reach a wide customers for a small fraction of
traditional advertising budgets
 Convenient to research n purchase of goods and services
 Pay per impression, Pay per click, Pay per action
 24/7 marketing

6.  Interactive advertising
 Methods of digital marketing is less
expensive
 E-marketing is marketing to
consumers through online channels
like websites. It makes marketing
easier
 Reaches out to far away customers
also.
 It increases the choice of products,
services and sellers.
 Vast availability of information.
 Contact from one side
 Traditional marketing methods more
expensive
 It refers to offline marketing tactics such
as print advertisements, television and
radio ads, direct mail and trade show
advertising.
 There are less choices available.

8.  Flipkart went live in 2007 with the objective of making books easily available to
anyone who had internet access.
 They’re present across various categories including movies, music, games, mobiles,
cameras, computers, healthcare and personal products, home appliances and
electronics – and still counting!
 With over 11.5 million book titles, 11 different categories, more than 2 million
registered users and sale of 30000 items a day, they’re one of the leading e-
commerce players in the country.

9.  Sachin Bansal
 CEO and Co-founder
 Sachin spent his early years in Chandigarh. He graduated from IIT-Delhi with
a degree in Computer Engineering. In 2006 he joined Amazon.com in India
which he later left to set-up Flipkart.
 Binny Bansal
 COO and Co-founder
 Born and raised in Chandigarh, Binny went on to get a degree in Computer
Engineering from IIT Delhi. He had a brief stint at Amazon before taking the
entrepreneurial plunge with Flipkart.

10.  Initially they used word of mouth to popularize their company. Within two years
through word of mouth of their services, Flipkart became one of the top 100 Indian
sites and was credited for being India's largest online bookseller with over 10 million
titles on offer.
 Flipkart employs over 3000 people.
 Also it had experienced 2 million unit sales and 4 million unique visitors per month
with sales growing at 25% per month, eyeing a $50 million run rate as reported by
TechCrunch.
 There has been large newspaper ads, TVCs and a lot of web ads.
 Initially funded by the Bansals themselves with just 4 Lakh(INR).

11. SCREENSHOT..

12.  Discoverablity
 SEO - Search Engine Optimisation
 “We Do Not Sell Used Books” tagline.
 All the books listed at Flipkart.com are new books. The books listed at Flipkart.com
are NOT available for free download in ebook or PDF format....”
 Payment
 cash on delivery, auto redirection to banking site
 Delivery: Flipkart is seen delivering through their own delivery boys in Bangalore and
at times within 12hrs from order.
 Flipkart is looking to build its own courier company. The recent $20Mn funding from
Tiger Global was only part of a larger sum they are known to be raising.

13.  Flipkart has added a prepaid Wallet feature to its e-commerce platform that allows
shoppers to store money on the site and use it to purchase items, without having to
reach for their credit card for each transaction.

16.  Founded in 1995 ,September 5th.
 One of the first items sold on eBay was a broken “Laser Pointer ”for $14.83.
 “Pierre Morad Omidyar “is, the founder and chairman of the eBay auction site.
 Millions of collectible
 décor, appliances,
 computers,
 Furnishings, equipment,
 domain names vehicles,
 and other miscellaneous items are listed, bought, or sold daily on eBay.

18.  Rocket Internet backed Jabong.com was launched in India in January 2012.
 Jabong is a fashion and lifestyle e-commerce owned by rocket internet. Jabong
retails apparel, footwear, accessories, beauty products, fragrances, home accessories
and other fashion and lifestyle products.
 Its co-founders were Lakshmi Potluri, Arun Chandra Mohan, Praveen Sinha, Manu
Jain & Mukul Bafana.
 Jabong’s targeting the womenfolk more than men even though they have an equally
good inventory for men.
 It has a phenomenal presence on Facebook and a good strategy for Twitter as well.
Apart from that, it’s also present on YouTube and Google+.

20.  American electronic commerce and cloud computing company with headquarters
in Seattle, Washington.
 Founded 21 years ago by Jeff Bezos.
 It is the largest Internet-based retailer in the United States.] Amazon.com started as
an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video
downloads/streaming, MP3 downloads/streaming, software, video
games, electronics, apparel, furniture, food, toys and jewelry.
 The company also produces consumer electronics—notably, Amazon Kindle e-book
readers, Fire tablets, Fire TV and Fire Phone—and is the world's largest provider
of cloud infrastructure services (IaaS).
 Amazon also sells certain low-end products like USB cables under its in-house brand
AmazonBasics.

22. "ACHHA KIYA BATA DIYA — YAHAN SE
KHAREEDO" (GOOD THING YOU TOLD US
— BUY FROM HERE)”

23.  Snapdeal.com is the fastest growing e-commerce company in India.
 Snapdeal.com was started in February 2010, as a daily deal platform, but later
expanded into product retailing across various categories.
 Kunal Bhal is the CEO and co-founder of Snapdeal.
 Rohit Bansal is the COO & co-founder of Snapdeal.
 Snapdeal provides discounted deals everyday on:
 Retail services merchants such as Restaurants, Health & Beauty, Entertainment.
 Branded products like Mobile phones, Electronics, Perfumes, Watches, Bags,
Sunglasses, among others.

24. Snapdeal acquired Bangalore-based group buying site, Grabbon.com in June
2010 & esportsbuy.com in April 2012.
In June 2011, Snapdeal adopted a remote village(Shivnagar, UP) in India and
enabled clean drinking water facilities by installing manual pumps.
Winner of Red Herring Asia Awards 2011.
E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai.
 Voted amongst the Buzziest brands of India in afaqs's annual buzz-making poll.
Rated the #1 e-commerce site in India, in terms of traction by Dataquest/Sapient
E-commerce Survey 2011.

25. THE STORY SO FAR…..