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![“This soulless machine looks down on employee work-life balance as "weak" and
"uncommitted to the customer." I've got to hand it to them though. Amazon does put the
customer first. Many other huge corporations make the same claim, but this company backs it
up. The problem is that it comes at the expense of the employees, their health and their
families. I've heard that the average employment of an Amazon corporate staffer is less than
a year and a half.
I've had worse jobs in my life (we all have), but I've never hated a job or a supervisor more.
I am doing all I can to leave as soon as possible, despite my team mates who are great and
intelligent but who are just as miserable. Sad. Such a waste. As incredible as this company is,
it's hard to imagine how much more powerful it could be if anyone here, more than the odd
few, were happy.
I do not know one person who is happy at Amazon. They are putting their time in for the cash
or their family or a new house or kids in college and then walking "as soon as I [expletive]
can." Everyone has a time table for quitting. No one says, "I hope I stay here forever.“
Amazon is an amazing company. As long as you don't work here.
(Amazon insiders tell the good, the bad, and the ugly, 2014)](https://image.slidesharecdn.com/amazon-presentation-160529141851/75/Amazon-presentation-26-2048.jpg)
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Amazon presentation
- 1.
- 2. • Overview • Companymindset • Resolutions to corporate innovation • Seizing opportunities • Corporate structure-entrepreneurship relation • What makes Amazon a special workplace • Other characteristics AGENDA
- 3. founded in 1995Seattle the name “amazon” e-commerce &cloud computing started as “online bookstore” now the largest online retailer of the U.S. Jeff Bezos
- 4.
- 5. “ Our vision isto be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
- 6. #12 World's MostValuable Brands With $35.2 billion brand value forbes.com 2015 rankings #8 Innovative Companies With 67.64% innovation premium
- 7. Company Mindset &Innovation • 1. Regret Nothing - "I k e that if I did ’t try this, I ould regret it. A d that ould e i es apa le. - "regret i i izatio fra e ork - Bezos’s risk-taking and regret-avoidance • 2. Play the Long Game - "We’re goi g to e u profita le for a lo g ti e. A d that’s our strategy. • 3. Start Narrow, Then Diversify - Fro selli g o e thi g ooks to e erythi g store • 4. If You Want to Be Innovative, Prepare to Fail - "I thi k there’s a 70 per e t ha e you’re goi g to lose all your o ey, so do ’t i est u less you can afford to lose it."
- 8. How does Amazonovercome the obstacles to corporate innovation that we studied in Chapter 2?
- 9. OBSTACLES TO CORPORATE INNOVATION ⊡NOTIME ⊡POOR REWARDS ⊡UNDERFUNDED ⊡JOB DOMAIN -Departments, Protecting Domain -Power Plays and battles for decision making ⊡NO ALLIES -Innovator needs an ally higher in the organization ⊡FELLOW EMPLOYEES -neophobia -caution -politics
- 10. OVERCOME OF OBSTACLES ⊡Encouraging InnovativeThinking -Disruptive Innovation Amazon Web Services(AWS), offering, built from the company’s core technology infrastructure, makes web-scale cloud computing cheaper and more accessible. Kindle ⊡Establish an Innovative Environment ⊡Organizational Factors -Visionary CEO Jeff Bezos, pushes innovation continuously. Without top-down support, developing and educating employees innovation cannot be pursued easily.
- 11. “⊡Amazon’s business modelinnovation certainly allows it to deliver a diverse portfolio of customer value propositions that serves as its main competitive advantage. Culturally, a continuous focus on business model innovation keeps the company connected to its entrepreneurial roots — an advantage that should be coveted by even the largest of companies. (Amazon Innovates With Its Business Model, Not Drones, 2014) ⊡
- 12. ⊡Choosing employees amonglike-minded people who are willing to participate and finding Amazon’s approach meaningful. ⊡Willing to be misunderstood ⊡Stubborn on vision, flexible on details. Amazon tried three different times to get the third-party sellers just right because they believed in the vision that opening up their store to outside sellers was the right direction to take their business.
- 13. “⊡So, my mindnever lets me get in a place where I think we can’t afford to take these bets, because the bad case never seems that bad to me. And, I think to have that point of view, requires a corporate culture that does a few things. I don’t think every company can do that, can take that point of view. A big piece of the story we tell ourselves about who we are, is that we are willing to invent. We are willing to think long-term. We start with the customer and work backwards. And, very importantly, we are willing to be misunderstood for long periods of time. (Amazon’s Innovation Philosophy, 2012)
- 14. “⊡I believe ifyou don’t have that set of things in your corporate culture, then you can’t do large-scale invention. You can do incremental invention, which is critically important for any company. But it is very difficult — if you are not willing to be misunderstood. People will misunderstand you. ⊡Any time you do something big, that’s disruptive — Kindle, AWS — there will be critics. And there will be at least two kinds of critics. There will be well-meaning critics who genuinely misunderstand what you are doing or genuinely have a different opinion. And there will be the self-interested critics that have a vested interest in not liking what you are doing and they will have reason to misunderstand. And you have to be willing to ignore both types of critics. You listen to them, because you want to see, always testing, is it possible they are right? (Amazon’s Innovation Philosophy, 2012)
- 15. How does Amazonidentify new business opportunities?
- 16. Meeting a need WheneverAmazon evaluates an opportunity, it ask itself if there is really a need for the product or service. This can be a tough characteristic to find when looking for new opportunities, but it's probably one of the most important. It uses the approach «does the product or service solve a problem for consumers?»
- 17. Location considerations Amazon analyzesif there is going to be a need in a location. If not, it won't work in the location that is being considered. Because there has to be a demand for its products, and that is very location- dependent.
- 18. Necessary Resources Amazon startsto compile resources once it acquires or starts its business. It is considering this at the beginning. This is more of a personal requirement for an opportunity as opposed to finding one in general.
- 19. Right price Amazon providesthe product or service at the right price according to the market. It considers the market all the time, and asks itself whether it can provide the product or service at a price the market can handle.
- 20. Timing For Amazon, timingis everything when evaluating business opportunities. It encompasses all of the points on the list: • Its timing personally, • Timing in the market, • And timing for its current location.
- 21. What Makes Amazona Special Workplace? What is the organizational culture and work environment like?
- 22. ⊡ Driven bythe pioneering spirit that is part of the company’s DNA. ⊡Continuous learning environment ⊡Really smart people ⊡ A lot of opportunity for growth ⊡Always encouraged to be innovative and think big, and create something new. ⊡Competitive salary and benefits. ⊡100% self motivating work environment. ⊡No dress code ⊡ 4 legged friends are welcome. PROS
- 23. ⊡ ‘’Career ChoiceProgram ⊡We offer our employees innovative programs like Career Choice, where we pre-pay up to 95 percent of tuition for courses related to in-demand fields, regardless of whether the skills are relevant to a career at Amazon. Since the program’s launch, employees are pursuing degrees in game design and visual communications, nursing, IT programming, and radiology, to name a few. Top chosen fields of study for Amazon employees are computer and information technology, health and sciences, and accounting. ⊡ ⊡Fulfillment Center Pay Average pay inside our fulfillment centers is 30 percent higher than that of people who work in traditional retail stores. In addition to competitive wages, employees are eligible for comprehensive benefits on day one that include health insurance, 401(k) with 50 percent match, bonuses, company stock awards and a network of support to help ensure employees succeed.’’ (Working at Amazon, nd.)
- 24. CONS ⊡Workers are expectedto embrace “frugality”, from the bare-bones desks to the cellphones and travel expenses that they often pay themselves. (No daily free food buffets or regular snack supplies, either.) The focus is on relentless striving to please customers, or “customer obsession”. ⊡You have to be self motivated. ⊡No work-life balance ⊡Frugality:Amazon doesn't tend to buy lunches for its employees, offer outstanding fully-paid health coverage, match charitable contributions, invest in top-of-the- line workstations for developers to use, or other expensive things that other top employers are known to do. This focus on frugality has helped keep prices low, which in turn has allowed Amazon to grow to the impressive size it is today.
- 25. “This is acompetitive culture and unlike companies with huge funding reserves or incredibly high margin business models, Amazon is at heart a retail company where margins are slim by the nature of our business. On account of that we need to work hard: people who can't compete are weeded out the same way they are in any other highly competitive company. Amazon's demonstrated success and explosive growth are indicative of our success in our corporate culture. That being said, what I've found from working here is that the culture is output oriented. If you are demonstrating success and getting your work done at a high level, they are actually extremely flexible about hours and I've found my quality of life here to be incredibly high. (Amazon insiders tell the good, the bad, and the ugly, 2014)
- 26. “This soulless machinelooks down on employee work-life balance as "weak" and "uncommitted to the customer." I've got to hand it to them though. Amazon does put the customer first. Many other huge corporations make the same claim, but this company backs it up. The problem is that it comes at the expense of the employees, their health and their families. I've heard that the average employment of an Amazon corporate staffer is less than a year and a half. I've had worse jobs in my life (we all have), but I've never hated a job or a supervisor more. I am doing all I can to leave as soon as possible, despite my team mates who are great and intelligent but who are just as miserable. Sad. Such a waste. As incredible as this company is, it's hard to imagine how much more powerful it could be if anyone here, more than the odd few, were happy. I do not know one person who is happy at Amazon. They are putting their time in for the cash or their family or a new house or kids in college and then walking "as soon as I [expletive] can." Everyone has a time table for quitting. No one says, "I hope I stay here forever.“ Amazon is an amazing company. As long as you don't work here. (Amazon insiders tell the good, the bad, and the ugly, 2014)
- 27. ‘’The reason culturesare so stable in time is because people self-select. Someone energized by competitive zeal may select and be happy in one culture, while someone who loves to pioneer and invent may choose another. The world, thankfully, is full of many high-performing, highly distinctive corporate cultures. We never claim that our approach is the right one – just that it’s ours – and over the last two decades, we’ve collected a large group of like-minded people. Folks who find our approach energizing and meaningful (Bezos, 2016).’’ The reason cultures are so stable in time is because people self-select. Someone energized by competitive zeal may select and be happy in one culture, while someone who loves to pioneer and invent may choose another. The world, thankfully, is full of many high-performing, highly
- 28. How functions ofAmazon support corporate entrepreneurship?
- 29. HR Policy • «OurHR teams work tirelessly to keep our associates safe, engaged, and productive so that our fulfillment centers can remain the most nimble and innovative on Earth» • HR department is looking for candidates who think big, think beyond, and solve problems that have never even been seen before and they are committed to empower the associates to let them create new technologies, to expand Amazon into more geographies, and continue to improve the lives of millions around the world.
- 30. The Amazon CareerChoice Program • It empowers participants with the flexibility and financial resources to learn new skills. • It is tailored specifically to each associates to earn certificates in many fields such as aircraft mechanics, computer-aided design and machine tool technologies.
- 31. R&D • R&D LabLocations California, South Carolina, Toronto, Vancouver, Dresden, Berlin, Dublin, The Hague, Lasi, Edinburgh, London, Bangalore, Chennai, Hyderabad, Cape Town.
- 32. • Amazon Lab126is an inventive research and development company that designs and engineers high-profile consumer electronic devices. Lab126 began in 2004 as a subsidiary of Amazon.com. Since then, they have worked to produce hardware and software for devices like Fire tablets, Kindle Voyage, Amazon Fire TV, and Amazon Echo.
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